Contents
Dramaturgy of smartphone videos
- Structure & concept.
- Storytelling.
- Best practice examples for a successful social video strategy.
- Workflows of a video production.
Image composition
- Setting sizes.
- Perspectives.
- Resolve scenes with the five-shot rule.
Video shoot with the smartphone
- Using the smartphone as a video camera.
- The right light.
- The right tone.
- Recommendations for additional equipment.
- Turning for the cut.
- Shooting of statements and interviews.
- App recommendations for video shooting.
Video editing with the smartphone
- Basic rules for video editing.
- Video editing on your smartphone with the free CapCut app.
- Use of transitions and effects.
- Installation of text overlays.
- Use of sounds and music.
- Further app recommendations for video editing.
Excursus: Video production with artificial intelligence
- In which areas of video production can AI already help?
- Presentation of the most important video AI tools.
- Where are the limits of artificial intelligence?
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You know which stories and topics are best suited for smartphone videos.
- You will learn how to use your smartphone efficiently as a video camera.
- You know how to record, cut and edit engaging video content for social media with your mobile device and put the knowledge you have acquired directly into practice.
- You will receive an overview of the software and accessories that will support you.
- You will find out which logistical, creative and dramaturgical aspects need to be taken into account and what limits there are.
- You will acquire the tools to create a complete video production using only your smartphone.
Methods
Trainer input, case/best-practice examples, practical exercises, individual/group work, discussion, exchange of experience. Checklists and work aids support successful implementation in practice. Previous knowledge of video production is not required.
Recommended for
Specialists/executives from social media, Online-Marketing, marketing, content marketing, communication, press and public relations, advertising, e-commerce, sales, HR, product management as well as online editors, employees from companies, agencies and consulting firms.
Further recommendations for "Producing social media videos with your smartphone"
Videos, photos and audio for effective content marketing
Create videos, photos and more with artificial intelligence
Successful social media marketing
Haufe Akademie Social Media Day
Like it, love it, share it: writing effective social media texts
Professional content marketing
Everything that is right in social media marketing
Next Level ChatGPT for marketing & Co.
Creative with AI: How to create better ideas with ChatGPT & Co.
Seminar evaluation for "Producing social media videos with the smartphone"







36278
Start dates and details
Monday, 03.11.2025
09:00 am - 5:00 pm
Tuesday, 04.11.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 09.02.2026
09:00 am - 5:00 pm
Tuesday, 10.02.2026
09:00 am - 5:00 pm
Wednesday, 15.04.2026
09:00 am - 5:00 pm
Thursday, 16.04.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Tuesday, 21.07.2026
09:00 am - 5:00 pm
Wednesday, 22.07.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Apps/tools play an important role in this selected training from the Haufe Akademie .
Please note the general information on data privacy:
For an optimal learning experience, registration is required for these apps/tools. Registration is voluntary. You can also take part in training without registering. The providers of the services generally process the data under their own responsibility. This means that they are responsible for complying with applicable data protection regulations and ensuring the security of the processing.
The Haufe Akademie has no contractual relationship with the provider, the attendees must agree independently, e.g. terms of use. It is recommended that you use an e-mail that does not allow any conclusions to be drawn about your person.