AI agents & automation in marketing

Introduction: AI as a new colleague in marketing

• From tool to team player—how AI is being used strategically and operationally today.
• Overview of the four maturity levels: Conversation, CREATE, Agent, Automation.
• Assessing the current situation: Where does my company currently stand?

CREATEStage – Transferring tasks to AI correctly

• The action principle: structured prompts instead of random results.
• How to use AI in a targeted manner to solve tasks in a predictable way.
• Typical areas of application: topic research, content creation, social media, campaign planning, reporting, keyword analysis, and e-mail.

Agent Stage – Defining AI as an employee

• How AI agents are replacing traditional tools and becoming permanent team members.
• Creation of custom GPTs or chatbots with clear tasks, boundaries, and responsibilities.
• Application scenarios: Community management, content optimization, internal communication, customer support, marketing analysis.

Automation Stage – Scaling collaboration between humans and AI

• The automation checklist: Identifying suitable processes for getting started.
• Tools & integrations: e.g., Make, n8n, or Voiceflow for workflows and automations.

Workshop & Transfer

• Practical exercises for each level.
• Development of a customized agent or automation concept for your own company.