Marketing
Training
4.7   (24)

Technical SEO

How to optimize your website with technical basics

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This training is held in German.
Nowadays, search engines are the most popular entry point into the lead funnel. A good ranking on Google, Bing and other search engines gives your company and your products and services more visibility. Good content is useless if the technical foundation is not right. But how does technical search engine optimization (SEO) work? In the training course, you will learn how to analyze your website and uncover technical errors that weaken your SEO performance. You will also receive tips and learn from practical examples which levers you need to pull in order to achieve excellent search engine rankings and sustainably increase the visibility of your website.

Contents

including AI methods

Basics

  • The Google algorithm and its updates.
  • The most important ranking factors in the past, today and in the future.
  • Content, popularity, technology and user signals and their weighting.
  • Google Quality Rater Guidelines and Google Guidelines for Webmasters.
  • The basis for success: using the right keywords and keyword combinations.

Technical search engine optimization

  • Use of holistic landing pages.
  • Content that ranks: Optimally implementing SEO criteria when creating content.
  • Term frequency analysis (WDF*p*IDF).
  • Use awards correctly.
  • SERP snippet optimization.
  • Use of structured data.
  • Architecture of websites: Hierarchy and links.
  • Crawler control: robots.txt and sitemap.xml.
  • Optimize performance: Page Speed, Core Web Vitals, Mobile First vs. Mobile Friendly.
  • Duplicated content: causes and solutions.
  • International SEO: Domain strategies and technical possibilities.
  • Tips and tricks for perfect SEO performance.

Analysis of your website

  • Presentation of the most important SEO tools.
  • Using SEO analysis tools correctly.
  • Practical examples: Analysis and optimization tips for your own website.

Measuring success: reporting, analysis and controlling of SEO

  • Find and use the right KPIs.
  • Use of SEO tools for reporting and analysis.
  • SEO controlling.

Learning environment

Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.

Your benefit

  • You understand what is important for a website in terms of technical search engine optimization (SEO).
  • You know the potential for errors and what to look out for.
  • You recognize optimization potential for your website.
  • You will learn how to create content optimally.
  • You will learn how to use AI and large language models (LLM), such as ChatGPT, to optimize SEO.
  • You know the importance of the Core Web Vitals and understand how to optimize them.
  • You understand how to use the Google Search Console correctly.
  • You understand which metrics and KPIs are relevant for reporting and web analytics in the area of visibility.

Methods

Trainer input, case/best-practice examples, hands-on: practical application of what has been learned. Exchange of experiences, exercises, joint creation of an SEO checklist.

The following third-party tool can be used in the event:

Recommended for

Specialists and managers from the fields of (online) marketing, performance marketing, advertising, product management and e-commerce. Anyone who wants to get started with technical search engine optimization and understand SEO from the ground up or who wants to optimize their search engine optimization content using AI and LLM

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Seminar evaluation for "Technical SEO"

4.7 from 5
with 24 ratings
training content:
4.6
Content comprehensibility:
4.7
Practical relevance:
4.7
Trainer expertise:
4.9
Participant orientation:
4.9
Method variety:
4.6
Information on ratings
Joint online training
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Booking number
34166
€ 840,- plus VAT
Details
1 day
Online
2 Events
German
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Train several employees internally
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07.07.2025
Live-Online
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Booking number: 34166
€ 840,- plus VAT.
€ 999.60 incl. VAT.
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1 day
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Monday, 07.07.2025

09:00 am - 5:00 pm

20.11.2025
Live-Online
Details
Booking number: 34166
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
zoom
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Technical notes
We use various software to conduct our online events.
To the system check
Days & Times
1 day
Limited number of participants

Thursday, 20.11.2025

09:00 am - 5:00 pm

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Booking number: 34166
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Booking number: 34166
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
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