Smart Guide Customer Excellence
More satisfied customers every day with the Smart Guide Customer Excellence. Your employees understand customer needs, communicate effectively with stakeholders and drive solutions that ensure the long-term success of your company. Make your team fit for first-class customer orientation.
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What is a Smart Guide?
The topics covered by sparks lead teams into the future. Selected, high-quality content equips your people with the skills they need to master the challenges of today's and tomorrow's working world.
Your goals in the Smart Guide

Empathy
Your Smart Goal:
Promote customer loyalty and understanding
With methods for better understanding and empathy
Your learning objective in detail:
- Anticipating customer needs
- Developing reliable business partnerships
- Navigating sensitively through conflict-laden and stressful situations

Collaboration
Your Smart Goal:
Working together in the interests of the customer
With practical tips for successful collaboration with all stakeholders.
Your learning objective in detail:
- Aligning everyone towards one goal and taking joint responsibility
- Plan and conduct effective workshops and meetings with customers and stakeholders
- Cultivating a positive feedback culture

Communication
Your Smart Goal:
Convince at all levels
With effective tools for targeted messages
Your learning objective in detail:
- Target group-oriented communication
- Arguing effectively
- Targeted use of verbal and non-verbal communication

Critical thinking
Your Smart Goal:
Make informed decisions
With techniques and methods for data-based decision-making.
Your learning objective in detail:
- Obtaining information and assessing its quality
- Include different stakeholders and perspectives in the decision-making process
- Develop decision criteria that make success measurable

Problem solving
Your Smart Goal:
Solve customer problems with confidence
Turning obstacles into opportunities with techniques and tips
Your learning objective in detail:
- Quickly grasp complex problems
- Finding customer- and stakeholder-centered solutions
- Actively and independently drive forward solutions

Unt. Thinking
Your Smart Goal:
Actively contribute to the company's success
With strategies for your own entrepreneurial mindset
Your learning objective in detail:
- Thinking beyond the day-to-day business
- Recognizing, assessing and responding appropriately to risks
- Acting in a customer-oriented manner and concluding contracts









Formats as diverse as your team
Whether in the office, on the train or while jogging: If your teams want to train their future skills, sparks has the right format. Whether interactive content or audio and video formats, they decide for themselves. Every day anew - always in the way that suits them best.
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