Contents
Business model, eco systems and platforms
- Eco Systems dominate everything - the Eco System strategy map for lock-in effects with real added value for your customers.
- New business models with a digital focus - the digital canvas.
- Significantly increase value creation - The "Willingness to Sell" and "Willingness to Buy" framework.
marketing, sales and customer orientation
- Customers buy stories - really good, strategic marketing with the "Brandscript".
- Customer Journey 2.0 - Key metrics for more success at the customer interface.
AI, big data, cloud
- AI, machine learning, deep learning and big data - the map for your digital strategy.
- Applications for AI and machine learning - 6 phases to a successful product.
Key figures, measures, structures
- Input measures, output measures - finally a system of key figures that motivates and delivers results.
- Simply to the point - the 3W1H framework for perfect communication of your strategy.
- Dynamics and stability - Operating system 1 and 2 for stability and agility.
Change
- The goal: Future Ready - four strategies for a lean and innovative company.
- The checklist for winning strategies.
Employees, motivation, retention
- The framework for the "Irresistible Employer" and the "Team Canvas" for high team performance.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will receive a wide range of new, tried and tested tools to expand, modify and improve your strategy.
- They have a clear picture of how modern strategic management tools work and provide new impetus for successful corporate strategies.
- You apply the methods you have learned to your company during the training and receive direct feedback.
Methods
A varied mix of lecture, exercises, discussion and group work on case studies.
Recommended for
Managing directors, managers, executives, specialists.
Further recommendations for "Management Challenge: Method Update Strategy"
Seminar evaluation for "Management Challenge: Method Update Strategy"







34375
Start dates and details
Monday, 14.07.2025
09:00 am - 5:00 pm
Tuesday, 15.07.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 08.09.2025
09:00 am - 5:00 pm
Tuesday, 09.09.2025
09:00 am - 5:00 pm

Thursday, 26.02.2026
09:00 am - 5:00 pm
Friday, 27.02.2026
09:00 am - 5:00 pm
Thursday, 16.04.2026
09:00 am - 5:00 pm
Friday, 17.04.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 08.06.2026
09:00 am - 5:00 pm
Tuesday, 09.06.2026
09:00 am - 5:00 pm
Monday, 31.08.2026
09:00 am - 5:00 pm
Tuesday, 01.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Why are tools important for strategic management?
Developing strategies for companies, markets or products presents management with major challenges. As complexity increases, the tasks become more time-consuming and require more personnel. Tools are essential for increasing efficiency in strategic management and getting tasks to their destination more quickly. The various methods help with time optimization as well as with communicating visions and goals. It is therefore important for managers to acquire effective tools for strategic and general management. This training provides you with valuable impulses.
Which tools can help me with strategic management?
Tools that every manager can use are also used in strategic management. These include SWOT analyses, competitor analyses and the creation of personas. PESTEL analyses and time management tools also help. In short, all tools that can contribute to time and cost savings are useful for strategic management. In addition, good methods and tools support managers in their daily work. This can affect all areas, from communication and planning to the conception of market strategies. This training from the Haufe Akademie goes far beyond the usual tool suggestions. Instead, it focuses on modern forms of collaboration, such as agile project management. Topics such as OKR are covered, as are storytelling and targeted techniques for increasing employee motivation.
How do I choose the right tools?
In order to know which tools are suitable for the tasks, it is important to get an overview of possible toolboxes. Only those who know many tools know when and for which tasks which tool makes sense. This training from the Haufe Akademie helps you to get to know and use the latest tools for strategic management. As a result, you will be even better equipped for your tasks as a manager in the company and can sustainably increase productivity and motivation in the team.