Strategic management

Introduction to the St. Gallen Management Model and Strategic Management

• Elements of the St. Gallen Management Model.
• Connection between vision, culture, leadership, strategy, processes, organization and IT.

Vision: "guard rail" of corporate and strategic development

• Vision: the origin and guiding principle of entrepreneurial activity.
• Tried and tested techniques for developing visions. 
• Integrating the vision into day-to-day business: "From paper to the minds of employees".

Corporate culture: "autopilot" of employee behavior

• Types of corporate culture, their characteristics and their open and secret rules.
• A career-enhancing approach to alternative corporate cultures.
• Proven tools for corporate culture analysis and development.
• Concrete measures to create a corporate culture in agile times.

Strategy development and implementation planning in 5 steps

1. Market segmentation: Selection of potentially attractive market segments (Where to play?).
2. External analysis: analysis of the environment, industry, market, customers and competition.
3. Internal analysis of core competencies.
4. Creative development and financial evaluation of strategic options: SWOT, business case, risk analysis (How to win?).
5. Objectives, measures and milestone planning (Objectives & Key Results - OKR).

Strategy implementation: adaptation of business processes and organizational structure

• "Structure follows process follows strategy follows culture and vision".
• "Operationalize, implement and secure the strategy!"
• Adaptation of business processes and organizational structure.

Business model innovation and repositioning in a disruptive competitive landscape

• Disruptions and the new market and strategy rules of the game.
• Megatrends in the context of business models. 
• Identification of new business areas as part of the Blue Ocean strategy.
• Network economy and modern ecosystems: Functional specialists, system integrators and platform companies. 
• The best tools for business model design (buyer-benefit matrix, canvas, etc.).