Social Media Day
Secure an early bird ticket
Secure the early bird discount until 30.06.2025 .
Simply enter the voucher code 623664 when booking and secure the early bird price of 290€.
Do you want to know what really works on social media? Wondering which trends will matter in the future? And are you curious about how to turn AI into your most powerful content ally?
We have good news: You are not alone. Haufe Akademie At Social Media Day 2025, you will not only be served the latest trends, but also real solutions that work in your everyday life.
What can you expect? Exactly what you need for 2025/26:
🟣 AI strategies that multiply your content
🟣 Organic reach that really still works
🟣 Paid content that makes the most of your budget
🟣 Video content that you can create yourself
Sessions
Kickstart in the morning
Start the day with two essential sessions that will strengthen your social media foundation. In the morning, you can expect AI-supported content strategies and an organic deep dive that will teach you all the important basics and current channel strategies.
These sessions form the basis for your social media success
Social media content scaling with AI
Getting more out of existing content driven by AI with Patrick Klingberg
- Learn how to make the most of your existing content with AI-supported methods
- Discover techniques for targeted content customization through artificial intelligence
- Learn how to automate content transformation and scale your content internationally
- Practical tools and use cases for effective content scaling with AI
Social Media Organic - Sarah Sunderbrink
Get off to a flying start with social content, community, channels and KPIs
- Gain a comprehensive overview of the most important basics of social media
- Understand how the algorithm works and how you can use it to your advantage
- Gain insights into content creation, community management and influencer relations
- Get to know the most important social media channels and how to fully utilize their potential
- Social media reporting: making your success measurable with the right KPIs
Deep dives in the afternoon
In the afternoon, you will take part in two of four in-depth sessions. Simply choose the deep dives that suit you best and dive even deeper. In the concentrated sessions, our experts will use best practice examples to show you tips that you can apply directly in your everyday life.
Social Paid Strategies 2026 - Ann-Cathrin Edelhoff
These strategies will work in 2026
- Discover what will be really important in Ads Manager in 2026 and what you should focus on
- Learn how to develop high-performance ad creatives - from strategy to efficient implementation
- Understand how ad formats and targeting options will evolve
- Gain insights into budget optimization and ROI increase for your paid campaigns
Effective copywriting for social media - Nelly Groß
More visibility, relevance and resonance in 60 minutes
- Learn how to present your topic in such a way that it really arouses interest
- Discover the elements that a post needs to not only be seen, but also shared or commented on
- Learn practical techniques for convincing headlines and call-to-actions
- Understand how to write platform-specific copy and optimally adapt your message to the respective target group
LinkedIn Marketing for Personal and Company Brands - Sarah Sunderbrink
- Master the basics: LinkedIn algorithm and its special features compared to other networks
- Optimize your company pages: company, product, focus & career pages plus important tools & functions
- Develop your personal brand: from profile optimization and networking strategies to dealing with inquiries
- Implement content creation professionally: editorial plan, copywriting, image/video production
- Get tips & tricks for successful LinkedIn posts and comment marketing for more visibility
Professional videos with the smartphone - Michael Netsch
Fast, creative and effective
- Master video shooting with your smartphone: light, sound & equipment for professional quality
- Learn efficient techniques for editing & post-production: the best apps for shooting, fast editing and appealing effects
- Develop compelling storytelling & structure: clear messages and exciting content for social media
- Discover practical workflows that save you time and improve the quality of your videos at the same time
The speakers
Any questions?
FAQs
When and where does the Social Media Day take place?
The Social Media Day takes place as a live online event. You can participate conveniently from anywhere - be it from the office, home office or on the road. All you need is a stable internet connection and the willingness to boost your social media marketing.
How does the day work?
In the morning, you can expect two comprehensive sessions on AI-powered content scaling and organic social media strategies. After the interactive lunch break, you will choose two of four specialized deep-dive sessions that offer concrete solutions for your daily challenges. The event will conclude with a Q&A session with all experts - ideal for clarifying open points and taking away valuable insights.
Who is the Social Media Day particularly suitable for?
The Social Media Day is aimed at marketing managers and communication professionals who want to be at the forefront. You already have experience with social media, but want to refine your strategy, get to know new tools and, above all, achieve measurable results. If you're looking for practical solutions that can be integrated directly into your day-to-day work, you've come to the right place.
What specific benefits will I take away with me?
Unlike many events, this is not just about theory. The Social Media Day focuses on practical applicability. You will receive directly implementable strategies for AI-supported content creation, efficient LinkedIn marketing, high-performance ads, effective texts and professional smartphone videos.
How practical are the strategies taught really?
Our speakers use the platforms themselves on a daily basis and know what works - and what doesn't. They don't share theoretical ideals, but proven workflows and solutions for typical hurdles. So you can apply what you have learned directly in your everyday life.
Do you have any questions?
We are there for you Monday to Friday from 8:00 to 17:00.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
