The online event on 28.10.2025 for the latest trends, tools and techniques for more reach, engagement and conversions
Do you want to know what really works on social media? Wondering which trends will matter in the future? And are you curious about how to turn AI into your most powerful content ally?
Wehave good news: You're not alone. At the Haufe Akademie Social Media Day 2025, you won't just be served up the latest trends, but real solutions that work in your everyday life.
Whatcan you expect? Exactly what you need for 2025/26:
Live online session with 5 top speakers
8 hours of concentrated social media knowledge
Panel discussion, best practices, tips & tricks
Start the day with two essential sessions that will strengthen your social media foundation. In the morning, you can expect AI-supported content strategies and an organic deep dive that will teach you all the important basics and current channel strategies.
These sessions form the basis for your social media success
In the afternoon, you will take part in two of four in-depth sessions. Simply choose the deep dives that suit you best and dive even deeper. In the concentrated sessions, our experts will use best practice examples to show you tips that you can apply directly in your everyday life.
When it comes to social media and Kl, there's no getting around Patrick. The "digital architect" is a sparring partner and first mover for everything to do with trends in artificial intelligence.
AI-Driven marketing. On the road as an entrepreneur, speaker, streamer and sparring partner in the digital landscape since 2005. As a consultant and live on Twitch
When it comes to social media and Kl, there's no getting around Patrick. The "digital architect" is a sparring partner and first mover for everything to do with trends in artificial intelligence.
"In my seminars, I use practical examples to provide inspiration for digital marketing. I use anecdotes and tools to highlight the most important aspects, which can then be applied directly to your own work."
Sarah knows what really matters when it comes to content, community and strategy. She is International Teamlead Social Media at the leading online retailer for pet supplies and a speaker at conferences throughout Europe.
International Teamlead Social Media, BA Media Management, MA International Public Relations. Speaker at social media conferences throughout Europe.
Sarah knows what really matters when it comes to content, community and strategy. She is International Teamlead Social Media at the leading online retailer for pet supplies and a speaker at conferences throughout Europe.
"In my workshops, I want to get you excited about the possibilities of social media - with practical examples, informative exchanges and interactive exercises. Not only will you gain expertise, but you will also be able to turbo-charge your social media presence the very next day with new tools!"
Efficiency is key, as Nelly knows all too well as an agile coach. Social media concepts, storytelling and focusing on the user. Nelly is an expert when it comes to finding the right words and an efficient approach.
Expert in the field of social media for companies, trained business psychologist (M.Sc.), supporter as Agile Coach, trainer and facilitator in the field of communication & marketing
Efficiency is key, as Nelly knows all too well as an agile coach. Social media concepts, storytelling and focusing on the user. Nelly is an expert when it comes to finding the right words and an efficient approach.
"I believe that the curiosity to explore the unknown and the desire to exchange ideas with others are essential to finding one's place in the world. I want to do my part to promote these skills through theoretical and practical knowledge and to enable people to rekindle their curiosity again and again."
Optimizing ad performance down to the last detail. A passion that is in Ann-Cathrin's blood. She knows how to get ads on the platforms right and really bring in traffic and sales.
Social media expert for Facebook, Instagram and TikTok advertising with a focus on creative strategy and analysis and sales psychology, speaker
Optimizing ad performance down to the last detail. A passion that is in Ann-Cathrin's blood. She knows how to get ads on the platforms right and really bring in traffic and sales.
"Getting every last ounce of performance out of the campaigns - that's what I'm passionate about!"
Content is king. And on social media, video is the king of kings. Michael knows how to create really good videos, tell stories with them and set the right hook.
Video producer and moving image consultant, trainer
Content is king. And on social media, video is the king of kings. Michael knows how to create really good videos, tell stories with them and set the right hook.
"In today's world, attention is a scarce commodity and images often speak louder than words. That's why the ability to tell stories with videos is the key to successfully getting your message across to your target group."
10% discount* for bookings until 30.06.2025. Simply enter the voucher code
623664
when booking and receive a 10% discount.
*When booking the Haufe Online Day: Social Media, please enter the voucher code in the field "Haufe Akademie No. / Voucher No.:" so that it can be taken into account when booking. The discount cannot be combined with other discounts and is only valid when booking the Haufe Online Day: Social Media.
Booking no:
34306
Next level social media - compact & practical!
Do you still have questions about Social Media Day 2025? We will be happy to answer them so that you can be sure that this event is just right for you. Here you will find the answers to the most important questions about the schedule, content and the concrete benefits for your everyday social media life.
Your question is not listed?
We are there for you Monday to Friday from 8:00 to 17:00.
