training
This training is held in German.
When designing websites or apps, many other legal requirements must be observed in addition to copyright. Apps and websites, as the first point of contact with customers, must comply with data protection law, copyright law, image rights, and advertising law. Furthermore, the training Basics of Internet law and electronic contract law, taking into account current legislation and case law.
Contents
Legal basis compact
- Basics of Internet law.
- Electronic contract law.
- Trademark law.
- Online Marketing & Law.
- Data protection law.
- Copyright and right to one’s own image.
Design of web shops
- Basics of electronic contract conclusion.
- Mandatory information for customers.
- Correct cancellation policy.
- When do you need general terms and conditions?
- What belongs in a Legal notice , DDG?
data privacy and advertising law
- What is data privacy for? Basics of the GDPR.
- When do you need privacy notices and content?
- Handling customer data on the Internet.
- When are email advertising and newsletters permitted?
- Requirements for cookies, tracking, Art. 25 TDDDG, ePrivacy.
- Unfair advertising methods, UWG, price information.
- Liability for links and content?
- Brief overview of the Digital Services Act, DSA and DMA.
Copyright and photo law
- Basics of copyright on texts, graphics, photos.
- Basics of licensing law, purchasing and selling texts and photos.
- Alternative licensing models: Creative Commons.
- What are you allowed to photograph? When do you need permission? Right to one's own image and freedom of panorama.
- What to do after a warning?
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You create legal certainty and learn which framework conditions apply.
- You avoid unnecessary costs and warnings.
- You will learn the basics of internet law, advertising law and data protection law.
- They create transparency and trust among customers.
Methods
Trainer presentation, case studies, group discussion, time for questions.
Recommended for
Corporate lawyers, managers and Employees in the press, online marketing, print marketing, compliance, and IT departments. Data protection officers are also responsible.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.