training
This training is held in German.
When designing websites and apps, numerous other legal requirements must be observed in addition to copyright law. As the first point of contact with customers , websites and apps must not only comply with the requirements of data protection law, but also meet the requirements of copyright law, the right to one's own image and advertising law.
This training teaches the basics of internet law and electronic contract law. The current legal situation and relevant case law are taken into account in order to provide participants with a comprehensive overview of the legal framework.
Contents
Legal basis compact
- Basics of Internet law.
- Electronic contract law.
- Trademark law.
- Online-Marketing & Law.
- Data protection law.
- Copyright and right to one’s own image.
Design of web shops
- Basics of electronic contract conclusion.
- Mandatory information for customers.
- Correct cancellation policy.
- When do you need general terms and conditions?
- What belongs in a Legal notice, DDG?
data privacy and advertising law
- What is data privacy for? Basics of the GDPR.
- Requirements for data protection notices and content
- Handling customer data on the Internet.
- When are e-mail and newsletters permissible?
- Requirements for cookies, tracking, Art. 25 TDDDG, ePrivacy.
- Unfair advertising methods, UWG, price information.
- Liability for links and content?
- Brief overview of the Digital Services Act, DSA and DMA.
Copyright and photo law
- Basics of copyright on texts, graphics, photos.
- Basics of licensing law, purchasing and selling texts and photos.
- Alternative licensing models: Creative Commons.
- Rights to one's own image and freedom of panorama: requirements for photography permits
- What to do after a warning?
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- Providing legal certainty and knowledge of the applicable framework conditions
- Avoidance of unnecessary costs and warnings
- Basic knowledge of internet, advertising and data protection law
- Promoting transparency and trust towards customers
Methods
Trainer presentation, case studies, group discussion, time for questions.
Recommended for
Company lawyers, managers and employees in the press, Online-Marketing, print marketing, compliance and IT departments. Furthermore, data protection officers.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.