Data literacy: How to promote data competence in the company
Data literacy is a key competence for transformation. But data knowledge alone is not enough - it needs relevance.Find out how a European company has created the basis for a sustainable data culture together with the Haufe Akademie - with individual learning products.
Why data literacy is crucial in companies
Digital business models, AI and automation are changing companies. However, according to studies by Bitkom and PwC, many employees still lack basic data skills.
Promoting data literacy means building digital sovereignty - and empowering employees to use data critically, responsibly and effectively.
80 %
of German companies see data literacy as a key future skill.*
according to a Bitkom study
27 %
of employees feel secure when handling data.*
according to ...
5 x
faster decisions are made by companies with data competence.*
according to a PcW study
Strengthening data literacy with education
Data literacy does not develop by itself - it develops where people understand why data is important and learn how to use it responsibly.Education is the strongest lever here: it turns abstract data into real insights and employees into data-aware decision makers.
Innovation
Companies that use education for data understanding improve their efficiency and increase their innovation rate.
Tableau/Forrester Data Literacy Study
A practical example
Every company is different - in our customer case, the company started to strategically roll out data literacy to all employees.
Together with the Haufe Akademie , we came up with the idea of e-learning courses that impart basic knowledge, generate enthusiasm - and integrate seamlessly into the company's Data Science Academy curriculum.
Analysis & target definition
- Exchange of personnel development with the internal experts and the Learning Specialists of the Haufe Akademie - Definition of learning objectives and target groups.
Concept development
- Development of a rough concept. Agile joint sparring between the e-learning author, learning experts and the client.
Realization & Production
- Creation of the detailed concept, setup in the authoring tool, production of two high-quality animated videos.
Possible services for data competence
We support companies on their path to greater data literacy - with simple solutions that combine knowledge, mindset and application.
The result for our customer
The project has done more than just impart knowledge - it has changed the way data is handled in everyday working life. Employees began to use data more consciously, question it critically and actively contribute to data quality.Managers use the learning content to initiate discussions about data-based decisions.
This has turned a learning product into a strategic lever for cultural change: Data literacy is no longer seen as a specialized topic, but as a shared responsibility of all employees.
The project shows: When specialist knowledge, didactic expertise and design are combined, the result is learning with impact - and data literacy becomes part of the corporate culture.
Data competence visibly anchored
Data literacy has been established as a key topic in the company.
High level of acceptance achieved
Employees and the works council praised the clear design and high relevance of the sustainable learning content.
Tailor-made integration
The learning product fits seamlessly into the existing learning landscape.
Feedback from our customers
What challenges are you facing? Our team of experts will be happy to advise you individually.
