Data protection in marketing
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Data Protection
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Marketing
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Compliance
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DS-GVO
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Targeting
With your marketing measures, you organize the external appearance of your company - which is why data privacy is particularly important. A target group-oriented approach requires compliance with the GDPR when collecting and evaluating data. All online marketing tools should be regularly reviewed and adapted to modern data protection requirements.
Learning objectives
- Know the relevance of a privacy-compliant cookie banner.
- Observe the data protection guidelines for tracking and targeting.
- Know the right way to use social media plugins.
- You know what is important for the data privacy of your company website.
- Design webinars in compliance with data protection regulations.
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Despite its high information content, the e-learning "Code of thanks" conveyed the topic in an easy-to-understand way and with entertaining animations.
Despite its high information content, the e-learning "Code of thanks" conveyed the topic in an easy-to-understand way and with entertaining animations.
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