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With your marketing measures, you organize the external appearance of your company - which is why data privacy is particularly important. A target group-oriented approach requires compliance with the GDPR when collecting and evaluating data. All online marketing tools should be regularly reviewed and adapted to modern data protection requirements.
Learning objectives
- Know the relevance of a privacy-compliant cookie banner.
- Observe the data protection guidelines for tracking and targeting.
- Know the right way to use social media plugins.
- You know what is important for the data privacy of your company website.
- Design webinars in compliance with data protection regulations.
Languages
DE, EN, FR, IT, PT, PL, ES, CZ, ZH
Duration
30 min to 50 min
Level
Expert
Target group description
All employees with marketing and/or PR activities can be trained on the topic of data privacy in marketing and thus help to avoid serious consequences of non-compliance.
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Anne Müller, Lena Kaster
and her team will be happy to advise you
