Sustainable, digital business models for products and services

Trends and future opportunities of digitalization

• Identify and analyze megatrends and technology trends.
• Best practices for sustainable, digital products and their future significance.
• Shaping digital change in the company, culture change in the workplace.
• Digital service offerings, use of artificial intelligence

Sustainability as a success factor for digital products and services

• Integration of sustainability into existing and new business models.
• Strategies for communicating and positioning sustainable products and services.

Systematically developing digital business models

• Idea generation and idea selection/prioritization for digitalized products and services.
• Ensure customer orientation with modern methods, e.g. design thinking, open innovation.
• Tried and tested steps to a successful digital business model, e.g. model of the 4 W's, Blue Ocean.
• Combination of model business models with a focus on sustainability.

Develop, implement and market business models

• Presentation of the business model using the Digital Business Transformation Canvas.
• Iterative implementation process with test and re-design phases.
• Disruptive digital, sustainable business models.
• Digitale Angebote erfolgreich vermarkten.

Praxis-Workshop "Digital und nachhaltig"

• Anwendung und Transfer der Inhalte in die Praxis.
• Erarbeitung konkreter praktischer Lösungsansätze.