Strategic product management

Strategic requirements and tasks in product management

• Significance and current challenges.
• The role of product managers in strategy development.
• Best Practices.

The strategy process

• Contents and phases of strategy derivation.
• Success factors in the strategy process.

Strategy concepts, methods and tools

• Overview of strategy concepts: Business Strategy Canvas, Strategy Map.
• Selected strategic approaches: Growth, competition and positioning strategy.
• Strategy methods and tools: Value creation analyses, SWOT analysis, portfolio analyses and strategies, product lifecycle strategies.
• Innovative business models and new approaches: Blue Ocean Strategy, disruptive business models.

Formulate, implement and monitor successful strategies

• Preparation of the business plan.
• Implementation planning and assessment of the impact on business success, e.g. EBIT, KPIs.

Practical workshop on strategy development

• Application and transfer of content into practice.
• Development of concrete practical solutions.