Media training for managers

Day 1: Success factors for a charismatic and professional media presence
The first day covers the psychological and communicative basics of professional presentation and media performance. You will work closely with a psychologist and an internationally renowned director and receive effective tools to consciously shape your impact.

Understanding charisma and developing it in a targeted manner

• The psychology of charisma and factors of effective self-presentation.
• Qualities that make people fascinating.
• Strategies for strengthening your presence and impact in media situations.
• Recognize causes and patterns of unsafe behavior.
• Analytical tools for beneficial and detrimental mechanisms of action.

Reflect on self-image and external image

• Sharpen your own perception.
• Receive feedback about your impact and perception.
• Methods for harmonizing self-image and external image.

The Power of Voice & Body Language

• The importance of nonverbal communication in media formats.
• Use posture, gestures, and facial expressions in a media-appropriate manner.
• Use your voice powerfully, clearly, and authentically.

Authentic communication strategies

• Develop precise core messages for interviews, videos, or stage formats.
• Compelling, authentic communication for different target groups.
• Confident handling of critical questions and killer phrases in interviews, performance reviews, and customer contacts.

Day 2: Practical workshop – Mediumistic training with a professional camera crew

The second day of the seminar is devoted entirely to practical training under realistic conditions. Together with a team consisting of an award-winning director, an experienced psychologist, and a professional cameraman, you will practice specific scenarios from your everyday professional life. This day will prepare you intensively for all forms of media communication—in a practical, individually tailored, and solution-oriented manner.

On the second day, you will practice typical challenging situations from your work and media requirements under realistic conditions. The team, consisting of a director, psychologist, and cameraman, will provide you with individual support—solution-oriented, practical, and appreciative.

Camera exercises for maximum media impact

• Authentic training settings in front of the camera.
• Statements and interviews for digital platforms.

Simulation of challenging interview situations

• Confidently handle critical questions, e.g., through targeted bridging and response techniques.
• Techniques for maintaining a confident demeanor under pressure.

Master media and photo appointments & public speeches professionally

• Perfect your presentation at press events and official statements.
• Convincing presence on stage and in front of an audience.

Creating effective social media video statements

• Develop short video messages with maximum reach.
• Present yourself authentically on digital channels.

Video analysis & feedback session

• Professional analysis and evaluation of your video recordings.
• Strengths and potential for optimizing your performance.