Prepared for Impact: Strategic Crisis Management for Businesses

Introduction

• Why professional crisis management is crucial to a company's success. Examples of failed and successful crisis management.
• Trivial Pursuit: Global crises and their effects.
• Fundamentals of risk management: risk appetite, organization, processes, methods & culture, control.

The foundation: Strategy & process in crisis management

• Structure and process of a comprehensive crisis management system.
• Phase 1: Risk analysis and derivation of permissible stress limits.
• Phase 2: Prevention: Identification, assessment, and management of critical risks.
• Phase 3: Crisis detection and activation of defined management routines.
• Phase 4: Coping in an emergency: fast, clear, and coordinated action.
• Phase 5: Lessons learned, retrospection, and continuous improvement.

The art of effective crisis communication

• Principles of clear and credible communication.
• Speed, transparency, and honesty as factors for success.
• Target group-oriented and consistent messages.
• Focus on solution orientation.

The backbone: crisis management

• Overview of responsibilities during the crisis.
• Responsibilities of management/executive board, crisis management team, and specialist departments.
• Clarification of roles and decision-making processes in critical situations.
• The communication organization.
• Collaboration with communications teams, consultants, and external partners.

Key factors for success

• Careful preparation and regular training.
• Speed, determination, and clear priorities.
• Crisis-proof communication.
• Agility and adaptability throughout the crisis.
• Focus on stakeholders.
• The culture of vigilance and the learning organization.