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How modern employee development works

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Discussion between two managers about employee development

Requirements in the workplace are changing rapidly. New technologies, changing role models and an increasing shortage of skilled workers present companies with the challenge of developing and securing skills in a targeted manner.

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According to the Haufe Akademie's L&D Report 2025, 93% of companies consider employee training to be important or very important. At the same time, there is often a lack of the very qualifications that would be necessary for innovation and competitiveness. This results in skills gaps that slow down developments and leave opportunities untapped.

A strategic approach to employee development helps to prevent exactly that. It supports organizations in actively shaping change and developing the potential of the workforce in a targeted manner.

In this article, you will learn how companies are successfully organizing employee development today: practical, flexible and future-oriented.

What does employee development mean?

Employee development encompasses all systematic measures with which companies specifically promote the professional, social and methodological skills of their employees. The aim is to develop existing potential and prepare employees for future requirements. Development is individual, practical and strategically oriented.

Why is employee development so important?

Companies are facing a double pressure. Qualified specialists are difficult to find, while at the same time digitalization and new technologies are fundamentally changing existing job profiles. In order to remain competitive in this environment, targeted investment in the further development of the workforce is required.

79% of companies report that around a quarter of their employees do not have all the necessary skills.

The consequences are tangible: delayed projects, innovation backlogs and increasing strain on existing teams.

Employee development creates clear added value for both sides:

  • Companies secure know-how relevant to the future and increase their innovative capacity.
  • Employees are given development opportunities that increase motivation, commitment and loyalty.

Employee development as a management task

Modern personnel development is not an HR sideshow, but part of the corporate strategy. Managers play a key role in this: they recognize development needs, formulate clear goals and create space for learning in everyday working life.

Employee development is particularly effective when it

  • is closely linked to the corporate strategy,
  • individually customized,
  • and is not seen as a compulsory program, but as a genuine opportunity for personal and professional development.

Focus on skills development: these areas count

Today's employees need more than just specialist knowledge. Effective employee development strengthens various areas of expertise that are just as important for day-to-day work as they are for future challenges. The focus here is on five areas:

1. professional competencies (hard skills)

Technical know-how, industry-specific knowledge or legal principles form the basis of many tasks. However, this content is constantly evolving. Qualifications should therefore be regularly updated and new topics taught in a targeted manner.

2. social skills (soft skills)

Strong communication skills, the ability to work in a team and flexibility make collaboration easier - especially in complex or distributed working environments. The ability to deal constructively with conflicts is also part of this. Resilience, adaptability and empathy are among the most important soft skills of our time.

Core competencies 2025

3. leadership skills

Managers accompany change, set impulses and provide orientation. They should therefore be specifically trained to take responsibility, make clear decisions and promote motivation in the team - even under uncertain conditions.

4. organizational skills

Good self-management and a structured approach to tasks create clarity and efficiency. Clear processes and the targeted use of tools are particularly helpful in dynamic teams and digital working models.

5. creativity and problem solving

Complex challenges can rarely be mastered with standard solutions. Creative thinking, networked working and systematic problem-solving are key skills for future-oriented action.

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Employee development measures: from coaching to learning platforms

The best development goals are ineffective if they lack concrete measures. Employee development needs formats that fit the corporate culture, the role and everyday life. These formats can be classic, digital or a combination of the two. The decisive factor is that they can be implemented in everyday working life and have a real impact.

Classic formats with new relevance

Many tried-and-tested instruments can be redesigned today. The focus is on individual adaptation, practical relevance and continuous implementation.

  • Personnel development meetings promote transparency and help to set individual goals.
  • Seminars and training courses impart specialist knowledge, increasingly in modular or digital form.
  • Coaching and mentoring strengthen self-reflection and promote independent action.

Job rotation and project work open up new perspectives and strengthen cross-organizational skills.

What is job rotation in employee development?

Job rotation is a personnel development measure in which employees move between different tasks, departments or projects in a targeted manner. Through this planned assignment, they get to know new areas of work, build up cross-departmental skills and improve their understanding of internal processes.

Advantages of job rotation:
✓ Increased flexibility and operational readiness
✓ Better understanding of interfaces and processes
✓ New impetus through varied tasks
✓ Preparation for management or coordinating roles

Digital solutions for modern learning

Learning is increasingly shifting to the digital space. New formats offer more flexibility, greater choice and individual design options.

Around 39% of employees prefer self-directed learning.

Digital formats make it easier to integrate learning content into everyday life and make it available on demand.

Proven digital tools include e-learning offerings, learning platforms and microlearning formats. They enable individual learning at one's own pace and offer the necessary flexibility to effectively integrate further training into everyday working life.

Regardless of the format, employee development works when measures are directly applicable, can be designed flexibly and strengthen employees' personal responsibility. This creates a development framework that enables performance and strengthens potential in the long term.

How microlearning works in everyday life

This case study shows how digital learning was successfully anchored at WIRmachenDRUCK GmbH. The focus is on practical formats, clear goals and measurable results. Gain insights now and get new impulses for your learning strategy.

To the case study

Developing a concept: making employee development plannable and effective

Successful employee development requires more than good intentions. Without a clear concept, measures often remain ineffective or get lost in day-to-day business. It is crucial to take a structured approach from analysis to evaluation.

1. systematically record requirements

The first questions are: Which skills are missing? Which skills will be important in the future? Many companies do not have a clear answer to this. 79% estimate that some of their employees do not have all the necessary skills. A thorough needs analysis helps to make gaps visible - be it through employee surveys, feedback interviews or strategic planning at team level.

2. define goals

No direction without a goal: it is therefore important to formulate concrete development goals - both short-term (for example, when using new tools) and long-term (for example, building leadership skills). The goals should be realistic, measurable and aligned with the corporate strategy.

3. select suitable measures

Different measures can be considered depending on the objective and target group. In addition to traditional formats such as coaching or training, digital learning opportunities and hybrid learning paths are becoming increasingly important. It is important that the measure fits the role and can be integrated into everyday working life.

4. check success regularly

Learning cannot always be measured immediately. However, progress can be tracked using feedback, reflection phases and key figures. It is particularly helpful to regularly review the effectiveness and adjust it if necessary.

Challenges and trends: What employee development has to achieve today

The framework conditions for personnel development are changing rapidly. Companies are facing a multitude of challenges that need to be addressed in a targeted manner in order to design effective learning processes.

Systematically tackling skills gaps

Numerous organizations report a lack of expertise in their teams. The growing gap between requirements and qualifications - also known as the future readiness gap shows how urgently continuous development is needed. Skills in areas such as digitalization, communication, self-organization and leadership are particularly relevant.

Technological change and AI

New technologies are changing working methods and role profiles. The use of AI tools in particular places new demands on employees. Skills such as critical thinking, digital judgment and the ability to handle automated processes with confidence are in demand.

Demographic change

The age structure of the workforce is changing. While younger employees prefer flexible and mobile formats, older target groups require clear structure and orientation. Successful further development takes both perspectives into account.

Lifelong learning as the norm

Rigid career paths are becoming less important. The ability to continuously develop both professionally and personally is becoming increasingly important. Companies that create suitable framework conditions for this promote motivation, innovative strength and long-term loyalty.

Best practices: What makes employee development successful

A good strategy alone is not enough. For employee development to work in everyday life, concrete principles are needed to provide orientation. Companies that make development a lived practice rely on these four success factors:

1. transparent communication

Trust can only be built if goals, measures and expectations are clear. Regular discussions, not just as part of the annual feedback round, help to openly address development opportunities and adapt them at an early stage.

2. individualized development plans

Standard solutions rarely have a lasting effect. Effective personnel development takes individual roles, learning styles and interests into account. This creates tailor-made learning paths that really help people to progress.

3. regular feedback and recognition

Learning is a process. Feedback on progress motivates, helps with self-assessment and strengthens personal responsibility. At the same time, it shows that commitment is seen and valued.

4. linking company and employee goals

Employee development unfolds its full effect when it does not run in isolation. It should be closely linked to the company's objectives. Strategic planning and tangible implementation in everyday working life must work together. This creates a mutual benefit: The organization continues to develop, and with it the people who shape it.

Haufe Akademie: Partner for future-oriented employee development

The demands on employees are constantly increasing, but companies often lack the structures to promote skills in a targeted and sustainable manner. The Haufe Akademie'sDigital Suite offers a tailor-made solution for this. It combines learning content, technology and didactic expertise into a modular offering that can be individually adapted. This creates a practical learning environment that empowers employees and supports companies in successfully meeting growing demands.

Three elements for effective learning

  1. LXP (Learning Experience Platform): The platform offers individual learning paths that are tailored to the role, previous experience and objectives. This makes learning targeted, clear and accessible at all times.
  2. Content Kit: The extensive library provides relevant and up-to-date content that is tailored precisely to different target groups. It can be used directly in everyday working life.
  3. sparks: The learning app provides support with compact microlearning units at the precise moment when knowledge is needed. It can be used on the move, has a motivating design and is particularly flexible in use.

Learning with a plan and perspective

Whether SME or corporate group, the Haufe Akademie supports companies at eye level. Not with rigid programs, but with solutions that can be flexibly adapted to individual requirements. This results in employee development measures that are effective today and last in the long term.

Change begins with learning. The Haufe Akademie supports you professionally, in partnership and with the aim of shaping the future together.

Get advice now and find the right learning solutions

Conclusion: Development needs direction and partners

Employee development is no longer a voluntary add-on program. It is a key prerequisite for companies to be able to actively shape change. If you specifically promote skills today, you will secure your own future viability and at the same time strengthen performance, motivation and loyalty in the workforce.

The challenges range from the shortage of skilled workers to digital transformation. The decisive factor is how companies respond to them. A well thought-out concept, modern learning formats and a strategy with a real focus on development create the necessary basis for sustainable success.

With the Haufe Akademie , companies gain a partner that not only provides content, but also enables individual solutions. Learning thus becomes the engine for tangible change in the company and in the people who shape it.

FAQ: Employee development

1. what is meant by employee development?

Employee development describes all targeted measures with which companies promote the professional, social and methodological skills of their employees. The aim is to develop potential and prepare employees for current and future requirements.

2 Why is employee development important for companies?

Targeted employee development ensures long-term competitiveness. It helps to retain skilled workers, promote motivation and close skills gaps. In times of digitalization and skills shortages, it is a key success factor.

3. what employee development measures are in place?

Typical measures include personnel development meetings, coaching, mentoring, job rotation, e-learning or digital learning platforms. It is crucial that the measure fits the role and the learning objective.

4 What role does digital learning play in employee development?

Digital learning makes it possible to use content flexibly and in a self-directed manner, regardless of time and place. Platforms such as an LXP or learning apps such as sparks make individual learning easier and more effective in everyday working life.