The benefit depends on the user . In the e-learning course "Arguing benefits", you will learn about the four most important buying intentions - security, recognition, profit and convenience - and how to recognize and respond to them. Realistic examples and the five-step technique show you what an individual benefit argumentation can look like.
Learning objectives
- Distinguish between product features and customer benefits.
- Know and recognize the most important buying motives.
- Master the "5 stages of the benefit argument".
- Develop an individual benefit argumentation.
Fancy an insight into the course?
Start the interactive course demo with one click and get a first impression of this e-learning course.
.webp)
Despite its high information content, the e-learning "Code of thanks" conveyed the topic in an easy-to-understand way and with entertaining animations.
Despite its high information content, the e-learning "Code of thanks" conveyed the topic in an easy-to-understand way and with entertaining animations.
Discover more courses
Get advice
