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The benefit depends on the user . In the e-learning course "Arguing benefits", you will learn about the four most important buying intentions - security, recognition, profit and convenience - and how to recognize and respond to them. Realistic examples and the five-step technique show you what an individual benefit argumentation can look like.
Learning objectives
- Distinguish between product features and customer benefits.
- Know and recognize the most important buying motives.
- Master the "5 stages of the benefit argument".
- Develop an individual benefit argumentation.
Languages
DE, EN
Duration
1 h 10 min
Level
Advanced
Target group description
Sales employees who want to recognize the most important buying motives and develop individual benefit arguments.
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Start the interactive course demo with one click and get a first impression of this e-learning course.

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Anne Müller, Lena Kaster
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