training
This training is held in German.
More than half of the CEOs surveyed in the McKinsey study "State of New Business Building" see the development of new business areas as one of their company's top 3 priorities. Corporate start-ups have rapidly gained in importance. A corporate start-up has many advantages as it can draw on the resources of the core business - but there are also risks involved.
Carving a good business idea out of the corporate context and dealing with the multidimensional challenges of a spin-off is not trivial. In addition to the central factor of a sustainable business and revenue model, there are many strategic, organizational and cultural aspects that need to be considered in order to create a successful start-up culture and ensure the success of a new and innovative company. This training provides you with the tools and perspectives to operate successfully as an intrapreneur.
Contents
Introduction
- Demarcations and definitions: Corporate start-up, spin-off, carve-out, spin-off.
- The advantages of a corporate start-up.
- The four phases of a start-up and their purpose.
Pre-Seed: Idea
- Value proposition and elevator pitch: Why should customers and investors get excited about a business model?
- Adventurousness: Use the freedom of thought and action.
- Start-up team and incubator: Necessary roles and requirements for company start-ups.
Seed: Proof
- Guardrails & Alignment: Think Big, Start Small and Move Fast - the importance of quick success.
- Acceleration & agility: Prototypes and MVPs/MWPs as a basis for convincing all stakeholders.
- Error culture & pivoting: Allowing and managing errors, learning from them and deriving consequences.
Series A: Expansion
- marketing & Controlling: From Go-To-Market, Growth Hacking, Bootstrapping, Customer Acquisition Costs to the various Return-On-Investment key figures.
- Revenue model & service architecture: The importance of MRR (monthly recurring revenues), freemiums etc. to increase sales while simultaneously using lean management to reduce costs.
- Paradigm shift & mindfulness: how do you protect yourself from the arrogance of early success?
Series B, C: Growth - Scale-up
- Expansion and diversification: The strategies of the conquerors (SOM/SAM/TAM, Blitzscaling) and integrators.
- Data-Driven Decision Making: Scale-up as the basis for Big Data, Data Science and Deep Learning.
- Challenges of growth: cost regression, shortage of skilled workers, automation, financing.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will gain a broad overview of the opportunities and challenges involved in setting up corporate start-ups.
- You will learn practice-oriented steps and methods for the successful development and implementation of innovative business models at the edge of your core company.
- You will discuss the parameters and freedoms required for successful spin-offs, both for the young company and for the established core company.
- You will engage in a practical exchange with an experienced, interdisciplinary team of experts and collect topics for your own implementation checklist.
Methods
Key notes, best practices, discussions and exchange of experiences with the trainer and participants.
Recommended for
Entrepreneurs, managing directors and managers in the areas of R&D, innovation, business development, business field development, digitalization, prospective intrapreneurs, managers and employees in strategic and operational planning, management consultants.
Further recommendations for "Developing successful corporate start-ups"
On-site training together
Start dates and details
02.02.2026
Berlin
Booking number:
36382
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 02.02.2026
10:00 am - 6:00 pm
Tuesday, 03.02.2026
09:00 am - 5:00 pm
Fee includes
The fee includes the costs for the qualification program, documents, lunch and refreshments during breaks. Please book your accommodation directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
21.05.2026
Stuttgart
Booking number:
36382
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 21.05.2026
10:00 am - 6:00 pm
Friday, 22.05.2026
09:00 am - 5:00 pm
Fee includes
The fee includes the costs for the qualification program, documents, lunch and refreshments during breaks. Please book your accommodation directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
26.11.2026
Munich
Booking number:
36382
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 26.11.2026
10:00 am - 6:00 pm
Friday, 27.11.2026
09:00 am - 5:00 pm
Fee includes
The fee includes the costs for the qualification program, documents, lunch and refreshments during breaks. Please book your accommodation directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Booking number:
36382
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The fee includes the costs for the qualification program, documents, lunch and refreshments during breaks. Please book your accommodation directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Booking number:
36382
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The fee includes the costs for the qualification program, documents, lunch and refreshments during breaks. Please book your accommodation directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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