Innovative marketing solutions for the real estate industry

Basics: Corporate communications in the real estate industry

• Digitalization as an opportunity and new guide.
• It's all about the mix: analog instruments are not (yet) obsolete.
• Nothing works without strategy - know how!
• No question of money: achieving a lot with few resources.
• Welcome to the world of guerrilla marketing.
• From product to brand - how do I position my company?
• Asked as experts .
• My profile as an employers.
• The target group, the unknown entity.
• Differentiation between sales - marketing - PR.

Professional communication as a competitive advantage

• Cross-media communication as a competitive advantage - tools and methods.
• The recruitment challenge - requirements and channels.
• Not only relevant for the "big players": Stakeholder management and communication in the political arena.

Digitally into the future

• What will real estate communication look like in the future?
• The opportunity for small and medium-sized enterprises!
• Press relations as an effective marketing tool.
• Augmented and virtual reality - trend or hype?
• Classic and innovative sales tools - which tool is the right one?
• The power of the World Wide Web, e.g. SEO optimization, storytelling.

Organization & implementation

• In-house solutions and cooperation with agencies.
• From target analysis to communication concept.
• Optimal framework conditions for implementation.
• Preparation of action plan, schedule and budgeting.
• Evaluation and controlling.