E-learning study shows: The digital learning boom continues

The eLearning BENCHMARKING Study 2024 of the eLearning Journal with the Haufe Akademie shows: Digital learning has become established in companies after the coronavirus pandemic. The 2024 study examined how sustainably digital learning methods have become embedded in companies after the coronavirus pandemic. During the crisis, companies were forced to resort to digital learning offerings – now they have a choice. For this purpose, employees and managers from companies of various sizes and industries in the DACH region were surveyed.
Digital learning remains widespread
One key finding of the study is that the digital learning boom is continuing. The E-Learning Study 2024 shows that digital learning has established itself since the coronavirus pandemic. This is not a short-term trend resulting from the crisis, but a sustainable development in continuing vocational training. Two years after the end of the pandemic measures, 88% of participants in the study still state that digital learning is taking place in their companies. Only a minimal decline compared to the time of the pandemic.
Budgets for digital learning remain stable
The statement that digital learning is taking place still says little about the relevance of digital learning in companies. According to the study, digital learning accounts for around a third of training budgets(33.4%) and therefore occupies a significant position in the training and development mix of the companies surveyed. In addition, the budget for e-learning itself remains stable or is even growing slightly.

Soft skills training and video formats are gaining relevance
In addition to traditional areas such as compliance and software training, soft skills are increasingly becoming the focus of learning needs that are covered by digital learning opportunities. There are increasingly standardized e-learning offers for this. Almost half of companies provide digital training in this area. According to the e-learning study, the format of the hour is video (84.7%), which for the first time has displaced the previous top dog of web-based training (83.2%).
Digital learning: convincing added value
Once introduced, digital learning in companies is here to stay.This is because the advantages of e-learning are convincing: the flexibility in terms of time and location, scalability of digital learning, cost savings (e.g. by avoiding travel costs) and better measurability of learning success are particularly emphasized.
Self-directed learning: trend or hype?
The e-learning study deals specifically with the experience of self-determined learning. This is no longer a trendy topic, but an integral part of in-company training. However, it requires specific framework conditions, a certain learning culture and, above all, time - and unfortunately this is often lacking.
Our conclusion on the 2024 e-learning study
The eLearning BENCHMARKING Study 2024 makes it clear: digital learning methods have become an integral part of training strategies in 88% of companies. This far-reaching transformation of the learning culture is not a temporary trend, but a long-term investment in the skills development of employees.
But why? The flexibility and scalability of e-learning, its adaptability to new learning areas such as AI skills and advantages in cost efficiency underline its lasting value. The digital transformation in continuing education is far more than a crisis response - it is a deliberate step towards a more efficient and sustainable learning culture.
For detailed results with further insights into corporate digital learning, the complete E-Learning Study 2024 can be downloaded here.
You might also be interested in