Economic efficiency

Market and competition analysis

Do not rely on subjective assessments: Learn how to conduct market and competitive analyses to identify opportunities and risks and develop innovative strategies.

Learning objectives

  • Determine your market position and recognize your market potential.
  • Determine your brand awareness.
  • Conduct focus groups and draw conclusions.
  • Use tests to determine whether customers understand your brand.
  • Extract data for market analyses or evaluate data providers.
Languages
DE, EN
Duration
1 h 35 min
Level
Advanced
Target group description
Specialists and junior staff as well as career changers and refreshers in the areas of product management, sales, marketing and corporate development.

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Despite its high information content, the e-learning "Code of thanks" conveyed the topic in an easy-to-understand way and with entertaining animations.

Thorsten Eska Copy 2
Expert for success skills of the future, author, successful speaker and trainer.

Despite its high information content, the e-learning "Code of thanks" conveyed the topic in an easy-to-understand way and with entertaining animations.

Thorsten Eska
Expert for success skills of the future, author, successful speaker and trainer.

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