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Do not rely on subjective assessments: Learn how to conduct market and competitive analyses to identify opportunities and risks and develop innovative strategies.
Learning objectives
- Determine your market position and recognize your market potential.
- Determine your brand awareness.
- Conduct focus groups and draw conclusions.
- Use tests to determine whether customers understand your brand.
- Extract data for market analyses or evaluate data providers.
Languages
DE, EN
Duration
1 h 35 min
Level
Advanced
Target group description
Specialists and junior staff as well as career changers and refreshers in the areas of product management, sales, marketing and corporate development.
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Anne Müller, Lena Kaster
and her team will be happy to advise you
