Economic efficiency
Market and competition analysis
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Business administration
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entrepreneurial thinking
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Economic efficiency
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Data
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Analysis



Do not rely on subjective assessments: Learn how to conduct market and competitive analyses to identify opportunities and risks and develop innovative strategies.
Learning objectives
- Determine your market position and recognize your market potential.
- Determine your brand awareness.
- Conduct focus groups and draw conclusions.
- Use tests to determine whether customers understand your brand.
- Extract data for market analyses or evaluate data providers.
Languages
DE, EN
Duration
1 h 35 min
Level
Advanced
Target group description
Specialists and junior staff as well as career changers and refreshers in the areas of product management, sales, marketing and corporate development.
Get advice
Book an introduction
Anne Müller, Lena Kaster
and her team will be happy to advise you






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