Basic understanding of digital product management

• Transformation from product to solution provider.
• Difference between classic and digital product management.
• Role of product managers, product owners and project managers.
• Role and tasks as a digital product manager.

Product management in an agile context

• User-centered product visions.
• Product Discovery.
• Validation of product ideas and hypotheses on the market.

Strategy development in digital product management

• Develop customer-oriented product and product portfolio strategies.
• Formulate product and product management goals in an outcome-oriented manner.
• KPI management for digital products and services.

Digital business models

• Development of digital business models.
• Business model development using the St. Gallen Business Model Navigator and Business Model Canvas.

Product Lifecycle Management

• Product lifecycle management of digital products and services.
• Concept of the product staircase.
• (Product) goals along the life cycle.

Product marketing in digital product management

• Value Proposition CANVAS.
• Marketing of digital products.
• Customer journey and customer personas.
• Launch management of digital products and services.