pds-futurejobs
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Business model of the future: platform economy
Course
4

Booking no:

4790

Business model of the future: platform economy

Understand what role platforms play in the digital age, learn the 1x1 of the platform economy and find out how to develop innovative business models for companies.

2 days
approx. 16 hours
Presence training
German
Master Class

Date preview

Start date
Last module
Availability
Location
26.6.2025
27.6.2025
Places free
Maximum planning security
Implementation already secured
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implementation
Frankfurt a. M./Eschborn
24.9.2025
25.9.2025
Places free
Maximum planning security
Implementation already secured
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Next booking secures the
implementation
Schoenefeld
15.12.2025
16.12.2025
Places free
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implementation
Live-Online
23.3.2026
24.3.2026
Places free
Maximum planning security
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Next booking secures the
implementation
Hamburg

Module overview

The following module overview shows dates for the course start on
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Course overview

Contents

Basic understanding of platforms

  • The disruptive power of platforms - why Nokia and co. had to leave the field.
  • The platform revolution: platform vs. pipeline business models.
  • The differences between marketplaces, matchmakers, networks, platforms and ecosystems.

The 1x1 of the platform economy

  • The most important types of network effects in two-sided markets.
  • Scalability, economies of scale, positive and negative network effects.
  • Strategies for overcoming the chicken and egg problem.
  • Select, test and establish monetization strategies.
  • Openness and participation - the balancing act of turning "consumers" into "prosumers".
  • Trust: How to build trust on the platform.

How to start a platform

  • Think big, start small: How do you develop a platform vision from a classic business model?
  • Master the start-up tools and recognize the common thread: Know platform toolkits and select suitable ones, e.g. Value Proposition Canvas, Business Model Canvas, Platform Canvas ...
  • Building an MVP - Minimum Viable Platform with board resources.

Strategic consideration of platforms

  • customers: Strategic differentiation and the raw material for platform business models.
  • Technology as an enabler and data as a strategic resource - best practice examples.
  • Excursus: "The winner takes it all" - need for regulation of platforms.
  • Lean metrics of a platform - "If you can't measure it you can't manage it". Measuring platform success and the KPI differences to pipeline business models.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.