Expert profile

Katja Busch

Since 2015, Katja has been working as a freelance coach to help clients navigate challenges, as a consultant to analyze and optimize processes, and as a trainer to inspire innovation in digital product design and human-centered organizational development. With over 25 years of hands-on experience in experience-related disciplines on both the service provider and corporate sides, as well as serving as a lecturer at various universities, she cuts through the jungle of digital buzzwords.
Katja Busch is regarded as a reliable expedition leader in Digitalia.
She is the author of the book “Experience Management as a Future Skill,” published in 2026.

training focus

Digital Transformation & Change Management

Professional experience

Division management (2010 – 2014)
- Department: Other
- Industry: Mechanical engineering
- Company size: 1,000 or more employees
- Description: Head of Digital Marketing & UX for an international mechanical engineering company
team leader (2006 - 2010)
- Department: Other
- Industry: Consulting
- Company size: 1,000 or more employees
- Description: Head of User Experience Consulting & Design for Germany, Austria, and Switzerland at an international consulting firm
Specialist / Expert (1999 – 2005)
- Department: Other
- Industry: Consulting
- Company size: 50 to 249 employees
- Description: Senior Consultant and Information Architect for Digital Business at a consulting firm

Qualifications

AI in Training (managerSeminare, 2023)
Certified Scrum Product Owner (CSPO) & Certified ScrumMaster (CSM) (Agile Academy, 2022)
Enterprise Design Thinking Practitioner (IBM, 2022)
Organizational Design (Intrinsify, 2023)
UX Achievement Award (German UPA, 2025)
For a list of additional qualifications and professional development opportunities, see my LinkedIn profile (LinkedIn, 2000)