Blended learning
New concept

Real estate project development compact

Practical principles, methods and instruments

This blended learning is held in German.
Changing financing conditions, demographic change and an increased interest in real estate investments: real estate project development - for new builds and existing properties - presents both opportunities and risks and faces numerous challenges. This training provides you with basic practical knowledge and a broad overview of the subject matter. You will understand how different players interact in the process, be able to apply project development methods/tools, manage risks and be up to date with alternative forms of financing. You will gain an overview of marketing in real estate project development so that you can market your property well and confidently in a challenging market.
Module 1: Self-study phase
approx. 1,5h
Marketing in real estate project development
Marketing in real estate project development

Introduction to marketing

The marketing mix

  • Product policy
  • Procurement policy - the key to success
  • Conditions policy - something more than just the price
    • Price policy objectives
    • Price differentiation
    • Conditions policy
  • Distribution policy or sales policy 
    • Tasks and objectives of distribution policy
    • Sales channel: Necessity of entrepreneurial decisions
    • Conclusion and notes on sales policy
  • The service policy
    • Introduction
    • Service policy at different stages of the customer relationship 
  • The communication policy
    • Communication policy and CI of the project developer
    • Spectrum of communication policy
    • Advertising
    • Public relations
  • Excursus: Common online media in real estate project development
Module 2: Classroom seminar
2 days
Real estate project development
Real estate project development

Fundamentals of real estate project development

  • including forms of project development: new construction, portfolio, redevelopment, rental/sale properties.
  • Procedure, participants in the phases of the project development process.

General conditions for project development

  • Timing, location, location analysis.
  • Property, floor space structure.
  • Quality: including space economy, construction technology.
  • Fungibility.

Profitability and development calculation

  • Structure, performance review, initial yield, performance.

Financing, capital procurement, funding opportunities

  • Traditional and alternative financing options depending on the type of project development and the user group (with/without MaBV).
  • Taxes, funding opportunities; negotiating terms and conditions.

Feasibility analyses, managing risks

  • Procedure, market, location and utilization concept analysis, competition analysis.
  • Profitability and yield analysis.
  • Risk Management.

Planning and control methods in project development

  • Project phases/structure, service sections for planning: project program creation, preparation, implementation, follow-up, taking into account critical success criteria.
  • Architectural planning according to HOAI.
  • Process/schedule management, planning methods in relation to time risks.
  • Construction costs as a critical success factor: including cost estimation and determination.
  • Budgeting, target/actual comparisons.
  • Financial resource management.

Contents

Further training according to MaBV

Fundamentals of real estate project development

  • including forms of project development: new construction, portfolio, redevelopment, rental/sale properties.
  • Procedure, participants in the phases of the project development process.

General conditions for project development

  • Timing, location, location analysis.
  • Property, floor space structure.
  • Quality: including space economy, construction technology.
  • Fungibility.

Profitability and development calculation

  • Structure, performance review, initial yield, performance.

Financing, capital procurement, funding opportunities

  • Traditional and alternative financing options depending on the type of project development and the user group (with/without MaBV).
  • Taxes, funding opportunities; negotiating terms and conditions.

Feasibility analyses, managing risks

  • Procedure, market, location and utilization concept analysis, competition analysis.
  • Profitability and yield analysis.
  • Risk Management.

Planning and control methods in project development

  • Project phases/structure, service sections for planning: project program creation, preparation, implementation, follow-up, taking into account critical success criteria.
  • Architectural planning according to HOAI.
  • Process/schedule management, planning methods in relation to time risks.
  • Construction costs as a critical success factor: including cost estimation and determination.
  • Budgeting, target/actual comparisons.
  • Financial resource management.

Marketing and sales in project development

  • Introduction to marketing.
  • The marketing mix.
    • Product policy.
    • Procurement policy - the key to success.
    • Conditions policy - something more than just the price.
    • Distribution policy or sales policy.
    • service policy.
    • Communication policy.
  • Excursus: Common online media in real estate project development.

Learning environment

Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.

Your benefit

  • You will understand how real estate project development works in practice, know the phases and parties involved and can organize your cooperation with important interfaces more efficiently.
  • You know where risks arise, how to analyze them and how to manage them professionally.
  • They are familiar with important methods/tools of project development (such as planning methods) and know what is important in feasibility studies and financing options.
  • You put your project development plans on a secure footing.

Methods

trainer, work aids, exercises, numerous practical examples, discussion, exchange of experience.

Recommended for

For participants who want to learn the basics of project development: (lateralnewcomers to the subject, Employees from project development companies, project developers, technical Employees in project development, location acquisition agents, (private) investors, employees from architecture/specialist planning offices, property developers, construction/real estate companies, housing associations, people involved in the real estate transaction process, lawyers, Employees from portfolio and asset management.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Real estate project development compact"

Seminar evaluation for "Real estate project development compact"

4.6 from 5
with 30 ratings
training content:
4.6
Content comprehensibility:
4.5
Practical relevance:
4.3
Trainer expertise:
4.9
Participant orientation:
4.9
Method variety:
4.6
On-site training together
Booking number
41332
€ 1.240,- plus VAT
2 days
in 6 locations
6 Events
German
In-person trainings
Joint online training
Booking number
41334
€ 1.240,- plus VAT
2 days
Online
3 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

This training is available as part of course:

Certified real estate project developer course

Start dates and details

  Select time period
0 events
23.06.2025
Stuttgart
Booking number: 41332
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Venue
Holiday Inn
Holiday Inn
Mittlerer Pfad 25-27, 70499 Stuttgart
Room rate: € 128,31 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Modules
2 days
Classroom seminar
Real estate project development
Date
23.-24.06.2025
Venue
Holiday Inn
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 am - approx. 4:00 pm
08.09.2025
Live online
Booking number: 41334
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
2 days
training training
Real estate project development
Date
08.-09.09.2025
Course
zoom
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 am - approx. 4:00 pm
27.10.2025
Berlin
Booking number: 41332
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Venue
Hotel Palace Berlin
Hotel Palace Berlin
Budapester Straße 45, 10787 Berlin
Room rate: € 148,59 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Modules
2 days
Classroom seminar
Real estate project development
Date
27.-28.10.2025
Venue
Hotel Palace Berlin
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 am - approx. 4:00 pm
03.12.2025
Munich
Booking number: 41332
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Venue
Hotel Excelsior by Geisel
Hotel Excelsior by Geisel
Schützenstr. 11, 80335 Munich
Room rate: € 145,58 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Modules
2 days
Classroom seminar
Real estate project development
Date
03.-04.12.2025
Venue
Hotel Excelsior by Geisel
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 am - approx. 4:00 pm
09.02.2026
Live online
Booking number: 41334
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
2 days
training training
Real estate project development
Date
09.-10.02.2026
Course
zoom
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 am - approx. 4:00 pm
18.03.2026
Wiesbaden
Booking number: 41332
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Venue
Radisson Blu Schwarzer Bock Hotel
Radisson Blu Schwarzer Bock Hotel
Kranzplatz 12, 65183 Wiesbaden
Room rate: € 139,24 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Modules
2 days
Classroom seminar
Real estate project development
Date
18.-19.03.2026
Venue
Radisson Blu Schwarzer Bock Hotel
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 am - approx. 4:00 pm
04.05.2026
Hamburg
Booking number: 41332
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Venue
Novotel Hamburg Alster
Novotel Hamburg Alster
Lübecker Straße 3, 22087 Hamburg
Room rate: € 141,67 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Modules
2 days
Classroom seminar
Real estate project development
Date
04.-05.05.2026
Venue
Novotel Hamburg Alster
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 am - approx. 4:00 pm
08.06.2026
Live online
Booking number: 41334
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
2 days
training training
Real estate project development
Date
08.-09.06.2026
Course
zoom
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 am - approx. 4:00 pm
06.07.2026
Düsseldorf
Booking number: 41332
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Venue
Novotel City West
Novotel City West
Niederkasseler Lohweg 179, 40547 Düsseldorf
Room rate: € 126,65 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Modules
2 days
Classroom seminar
Real estate project development
Date
06.-07.07.2026
Venue
Novotel City West
Schedule
1st day: 09:00 am - approx. 5:00 pm
2nd day: 09:00 am - approx. 4:00 pm
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 41332
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
2 days
Booking number: 41334
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
2 days
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

About us – The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email

Do you have any questions?

We are there for you Mon - Fri 8 a.m. - 5:00 p.m.

Stephanie Göpfert

Head of Customer Service

*Mandatory fields
FAQs

Questions & Answers

In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.