Introduction to marketing
The marketing mix
- Product policy
- Procurement policy - the key to success
- Conditions policy - something more than just the price
- Price policy objectives
- Price differentiation
- Conditions policy
- Distribution policy or sales policy
- Tasks and objectives of distribution policy
- Sales channel: Necessity of entrepreneurial decisions
- Conclusion and notes on sales policy
- The service policy
- Introduction
- Service policy at different stages of the customer relationship
- The communication policy
- Communication policy and CI of the project developer
- Spectrum of communication policy
- Advertising
- Public relations
- Excursus: Common online media in real estate project development
Fundamentals of real estate project development
- including forms of project development: new construction, portfolio, redevelopment, rental/sale properties.
- Procedure, participants in the phases of the project development process.
General conditions for project development
- Timing, location, location analysis.
- Property, floor space structure.
- Quality: including space economy, construction technology.
- Fungibility.
Profitability and development calculation
- Structure, performance review, initial yield, performance.
Financing, capital procurement, funding opportunities
- Traditional and alternative financing options depending on the type of project development and the user group (with/without MaBV).
- Taxes, funding opportunities; negotiating terms and conditions.
Feasibility analyses, managing risks
- Procedure, market, location and utilization concept analysis, competition analysis.
- Profitability and yield analysis.
- Risk Management.
Planning and control methods in project development
- Project phases/structure, service sections for planning: project program creation, preparation, implementation, follow-up, taking into account critical success criteria.
- Architectural planning according to HOAI.
- Process/schedule management, planning methods in relation to time risks.
- Construction costs as a critical success factor: including cost estimation and determination.
- Budgeting, target/actual comparisons.
- Financial resource management.
Contents
Fundamentals of real estate project development
- including forms of project development: new construction, portfolio, redevelopment, rental/sale properties.
- Procedure, participants in the phases of the project development process.
General conditions for project development
- Timing, location, location analysis.
- Property, floor space structure.
- Quality: including space economy, construction technology.
- Fungibility.
Profitability and development calculation
- Structure, performance review, initial yield, performance.
Financing, capital procurement, funding opportunities
- Traditional and alternative financing options depending on the type of project development and the user group (with/without MaBV).
- Taxes, funding opportunities; negotiating terms and conditions.
Feasibility analyses, managing risks
- Procedure, market, location and utilization concept analysis, competition analysis.
- Profitability and yield analysis.
- Risk Management.
Planning and control methods in project development
- Project phases/structure, service sections for planning: project program creation, preparation, implementation, follow-up, taking into account critical success criteria.
- Architectural planning according to HOAI.
- Process/schedule management, planning methods in relation to time risks.
- Construction costs as a critical success factor: including cost estimation and determination.
- Budgeting, target/actual comparisons.
- Financial resource management.
Marketing and sales in project development
- Introduction to marketing.
- The marketing mix.
- Product policy.
- Procurement policy - the key to success.
- Conditions policy - something more than just the price.
- Distribution policy or sales policy.
- service policy.
- Communication policy.
- Excursus: Common online media in real estate project development.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will understand how real estate project development works in practice, know the phases and parties involved and can organize your cooperation with important interfaces more efficiently.
- You know where risks arise, how to analyze them and how to manage them professionally.
- They are familiar with important methods/tools of project development (such as planning methods) and know what is important in feasibility studies and financing options.
- You put your project development plans on a secure footing.
Methods
trainer, work aids, exercises, numerous practical examples, discussion, exchange of experience.
Recommended for
For participants who want to learn the basics of project development: (lateralnewcomers to the subject, Employees from project development companies, project developers, technical Employees in project development, location acquisition agents, (private) investors, employees from architecture/specialist planning offices, property developers, construction/real estate companies, housing associations, people involved in the real estate transaction process, lawyers, Employees from portfolio and asset management.
Further recommendations for "Real estate project development compact"
Seminar evaluation for "Real estate project development compact"







41332
Start dates and details


