training
This training is held in German.
The shortage of skilled workers is also forcing public sector employers to find new ways of recruiting in order to find suitable Employees in the battle for the best minds and retain existing staff. Strategic HR management is therefore also becoming increasingly important among public employers. However, HR managers are strongly bound by the legal requirements and rigid regulations of collective agreements/pay scales as well as budget restrictions. They therefore have to focus on other attractiveness factors such as modern working conditions and special services and benefits. Find out in this training how you as an employer in the public sector/public administration can proceed strategically under these special circumstances and successfully attract and retain Employees .
Contents
Recruitment and hiring process
- From passive to active recruitment: The new role and tasks of the HR manager in the public service.
- Target group-oriented communication: Knowing, finding and addressing the right target group.
- Analog and digital recruiting: face-to-face advertising, internships and social media, Xing and co.
- Making the right use of your strengths as a public employer: Recognizing and playing to attractiveness factors.
- Employer branding: developing your own employer brand and strengthening your employer image.
- Modern recruiting and hiring process in accordance with legal requirements and collective bargaining agreements in the public sector.
Staff retention
- Create attractive framework conditions for Employees in the public sector/public administration: modern working time organization (part-time, sabbatical), home office, work-life balance, family friendliness, etc.
- Benefits and special services provided by the public employer: childcare, canteens/bistros, health management, training programs, free use of public transport, etc.
- Employee analysis and survey on employee satisfaction.
- Systematic personnel development and personnel development tools for the public service: talent management, further training, succession planning, career development in the public service.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will gain an overview of modern recruitment for public employers and know how to proceed strategically.
- You will develop the advantages of your public employer/service provider and can use them successfully in the competition for skilled workers.
- You know how to improve your employer image and become more attractive as a public employer.
- You will learn how you can adapt and professionalize the recruitment process in the public sector.
- They know the advantages of public employers and thus find motivated applicants for the diverse professions in the public service.
- You will receive an overview of the other options available in the public service sector to retain Employees .
Methods
Learning from practical examples, best practice, trainer input, exercises, exchange of experience, discussion of examples from participants
Recommended for
Employees from HR departments, particularly in the (municipal) public sector, managers, HR officers and training officers.
Further recommendations for "Recruitment in the public sector"
Attendees comments
"I particularly liked the practical relevance and that it is tailored to the public sector."
Matthias Kenntner
Neu-Ulm University of Applied Sciences

Seminar evaluation for "Recruitment in the public sector"
4.6 from 5

with 56 ratings
training content:

4.7
Content comprehensibility:

4.8
Practical relevance:

4.4
Trainer expertise:

4.6
Participant orientation:

4.7
Method variety:

4.4
Joint online training
Start dates and details
31.07.2025
Live-Online
Booking number:
32245
€ 640,- plus VAT.
€ 761.60 incl. VAT.
Course

zoom
Days & Times
1 day
Limited number of participants
Thursday, 31.07.2025
09:00 am - 5:00 pm
27.11.2025
Live-Online
Booking number:
32245
€ 640,- plus VAT.
€ 761.60 incl. VAT.
Course

zoom
Days & Times
1 day
Limited number of participants
Thursday, 27.11.2025
09:00 am - 5:00 pm
26.02.2026
Live-Online
Booking number:
32245
€ 640,- plus VAT.
€ 761.60 incl. VAT.
Course

zoom
Days & Times
1 day
Limited number of participants
Thursday, 26.02.2026
09:00 am - 5:00 pm
Booking number:
32245
€ 640,- plus VAT.
€ 761.60 incl. VAT.
Details
1 day
Limited number of participants
Booking number:
32245
€ 640,- plus VAT.
€ 761.60 incl. VAT.
Details
1 day
Limited number of participants
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