Contents
Recruitment and hiring process
- From passive to active recruitment: The new role and tasks of the HR manager in the public service.
- Target group-oriented communication: Knowing, finding and addressing the right target group.
- Analog and digital recruiting: face-to-face advertising, internships and social media, Xing and co.
- Making the right use of your strengths as a public employer: Recognizing and playing to attractiveness factors.
- Employer branding: developing your own employer brand and strengthening your employer image.
- Modern recruiting and hiring process in accordance with legal requirements and collective bargaining agreements in the public sector.
Staff retention
- Create attractive framework conditions for employees in the public sector/public administration: modern working time arrangements (part-time, sabbatical), home office, work-life balance, family friendliness, etc.
- Benefits and special services provided by the public employer: childcare, canteens/bistros, health management, training programs, free use of public transport, etc.
- Employee analysis and survey on employee satisfaction.
- Systematic personnel development and personnel development tools for the public service: talent management, further training, succession planning, career development in the public service.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will gain an overview of modern recruitment for public employers and know how to proceed strategically.
- You will learn about the advantages of your public employer/service provider and can use them successfully in the competition for skilled workers.
- You know how to improve your employer image and become more attractive as a public employer.
- You will learn how to adapt and professionalize the recruitment process in the public sector.
- You know the advantages of public employers and find motivated applicants for the diverse professions in the public service.
- You will be given an overview of the other options available in the public service sector to retain employees .
Methods
Learn with the help of practical examples, best practices, trainer input, exercises, exchange of experiences and discussion of examples from attendees.
Recommended for
employees from HR departments, particularly in the (municipal) public sector, managers, HR officers and training officers.
Further recommendations for "Recruitment in the public sector"
Attendees comments
"I particularly liked the practical relevance and that it is tailored to the public sector."

Seminar evaluation for "Recruitment in the public sector"







Start dates and details

Thursday, 31.07.2025
09:00 am - 5:00 pm

Thursday, 27.11.2025
09:00 am - 5:00 pm

Thursday, 26.02.2026
09:00 am - 5:00 pm

Thursday, 09.07.2026
09:00 am - 5:00 pm