Contents
From strategy to communication: people talk about it!
The journey is the reward: Roadmap for successful strategy selling.
The strategy's journey from head to paper: What message do you want to get across?
Picture beats text. A picture is worth a thousand words.
See, understand, present, explain: There is a story behind every strategy.
Facts TELL. Stories SELL: From data telling to visual storytelling.
Storytelling instead of telling fairy tales.
Strategy visualization
Methods and elements of visualization: Form follows strategy.
The classics: PowerPoint and co.
The new normal: Presenting in a video call.
Modern tools: diagrams, strategy maps, Miro, collaboration tools, etc.
It can also be multimedia: Audio, video, napkin sketches.
Tools and apps for easy visualization.
Visual Stroytelling
How to successfully communicate your strategy.
The strategy pitch.
The basic structure (pattern) of successful stories.
Learning from the startup community, culture and success factors of startups.
Forms of strategy presentation.
Workshop: Visualizing and presenting your own strategy
Practical part with development of your own strategy.
Visualizing your strategy: Choosing the right tool.
Dramaturgical planning.
In this part, you will develop 10 basic slides for your visual strategy storytelling.
Professional feedback from the trainer and the group.
Your performance!
Practice your own strategy pitch.
Professional feedback and live sketched ideas for optimizing visual storytelling.
Learning environment
Your benefit
In this training with workshop character you will learn,
- how to put your own strategy into a structural form,
- which media mix you should ideally use to visualize the strategy and
- which methods you use to make a winning presentation.
- how to develop your own visual strategy storytelling in 10 simple steps.
You will receive a toolbox and an individual roadmap for the visualization and presentation of your strategy and can practice its implementation on site.
Methods
Alternation of impulse lecture, discussion, individual and group work, use of video tools.
Recommended for
Specialists and executives, managers, managing directors, product managers, innovation managers, employees from strategy departments and management consultancies.
Further recommendations for "Visualize and present strategies"
Attendees comments
"What did I learn in the training ? To present key messages in a simple, understandable and entertaining way. And the whole thing LIVE and VISUAL."

"For me the best training that I have participated in so far. Furthermore, Andreas Gaertner is the best speaker I have seen so far at the Haufe Akademie I was able to experience it, and there were quite a few!!! Top preparation. Top execution. Top equipment."

"Andreas helped me to present my strategy so concisely and clearly that stakeholders liked it."

"The seven steps help me immensely to filter out the core aspects in an addressee-oriented way. The visualization makes the levels and dependencies between the participants for whom the strategy was developed clearer, more vivid and therefore easier to understand. Hopefully this will make it easier for listeners to remember the strategy and - ultimate purpose! - to implement it."

"It was a very good insight into the world of concise presentations, instead of the familiar number-data-fact presentations. With a long practice section and opportunity for questions."

Seminar evaluation for "Visualizing and presenting strategies"







Start dates and details

Thursday, 03.07.2025
10:00 am - 5:00 pm
Friday, 04.07.2025
09:00 am - 4:30 pm

Monday, 01.09.2025
10:00 am - 5:00 pm
Tuesday, 02.09.2025
09:00 am - 4:30 pm

Tuesday, 28.10.2025
10:00 am - 5:00 pm
Wednesday, 29.10.2025
09:00 am - 4:30 pm

Monday, 15.12.2025
10:00 am - 5:00 pm
Tuesday, 16.12.2025
09:00 am - 4:30 pm

Wednesday, 25.02.2026
10:00 am - 5:00 pm
Thursday, 26.02.2026
09:00 am - 4:30 pm