Webinar
This webinar is held in German.
Artificial intelligence (AI) is having a significant impact on the creative industries and is fundamentally changing creative processes. Examples of the use of AI in this area range from machine-generated artworks, automated design processes and algorithmic music compositions to personalized advertising based on usage data.
However, these innovative possibilities are also accompanied by legal challenges. AI-generated works raise copyright issues, as the contribution of the algorithm and the human creator is often difficult to separate. In addition, liability issues arise, for example if damage or rights infringements are caused by AI errors.
This webinar shows how AI can be integrated into creative processes in a legally compliant manner. It offers practical insights into the legal aspects of using AI and shows ways to integrate it responsibly and sustainably.
Contents
Further training in accordance with AI Regulation Art. 4 for proof of AI competence
What is AI? How does AI work?
- Machine learning, deep learning and neural networks.
- World models and teaching an AI.
Current AIs related to the creative industries
- Image generators, text AI, music video AI, music AI.
Legal classification
- Principles of copyright, data privacy, trademark and competition law.
- Permissibility of using pre-existing content/works when training AI.
- Rights to the results of the AI used.
Use of AI in everyday creative work
- Concrete examples and cases.
Drafting contracts for the use of AI
- Liability for the results of AI.
- Clauses in contracts with AI users.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
Knowledge of the legally compliant use of AI tools in practice.
Guidance on avoiding liability risks.
Understanding the opportunities and challenges of using AI in the creative industries.
Ability to assess contractual and legal situations in dealing with AI.
Opportunity to clarify individual questions with subject matter experts .
Methods
Short lectures and presentations, concrete case studies and practical design tips.
Recommended for
People from the publishing industry, marketing and advertising agencies, agencies, freelancers in the creative industries, web designers, compliance officers, designers, specialists and managers, employees in legal departments and data protection officers.
Further recommendations for "Artificial intelligence (AI) in the creative industries"
Seminar evaluation for "Artificial intelligence (AI) in the creative industries"
4.6 from 5
with 10 ratings
training content:
4.3
Content comprehensibility:
4.6
Practical relevance:
4.5
Trainer expertise:
5
Participant orientation:
5
Method variety:
4.1
Joint online training
Start dates and details
11.09.2025
Live-Online
Booking number:
35002
€ 420,- plus VAT.
€ 499.80 incl. VAT.
Course
zoom
Days & Times
3 hours
Thursday, 11.09.2025
09:00 am - 12:00 pm
09.02.2026
Live-Online
Booking number:
35002
€ 420,- plus VAT.
€ 499.80 incl. VAT.
Course
zoom
Days & Times
3 hours
Monday, 09.02.2026
09:00 am - 12:00 pm
The next booking ensures this course will take place
Booking number:
35002
€ 420,- plus VAT.
€ 499.80 incl. VAT.
Details
3 hours
Booking number:
35002
€ 420,- plus VAT.
€ 499.80 incl. VAT.
Details
3 hours
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