Artificial intelligence (AI) in the creative industries

Dangers and opportunities when using ChatGPT, Midjourney and Co.

This webinar is held in German.
Artificial intelligence (AI) is having a significant impact on the creative industries and is changing the way creative processes are carried out. Examples of the use of AI in the creative industries include machine-generated artworks, automated design processes, music composition by algorithms and personalized advertising based on user data. AI-generated works raise copyright issues, as it can be difficult to determine the exact contribution of the algorithm and the human creator. In addition, liability issues can arise if AI errors lead to damage or injury. Overall, AI in the creative industries offers many opportunities, but thorough considerations, especially on legal aspects, are also required to ensure responsible and sustainable integration of AI. In this webinar, you will learn how to integrate and use AI in a legally compliant manner.

Contents

Further training in accordance with AI Regulation Art. 4 for proof of AI competence

What is AI? How does AI work?

  • Machine learning, deep learning and neural networks.
  • World models and teaching an AI.

Current AIs related to the creative industries

  • Image generators, text AI, music video AI, music AI.

Legal classification

  • Principles of copyright, data privacy, trademark and competition law.
  • Permissibility of using pre-existing content/works when training AI.
  • Rights to the results of the AI used.

Use of AI in everyday creative work

  • Concrete examples and cases.

Drafting contracts for the use of AI

  • Liability for the results of AI.
  • Clauses in contracts with AI users.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You will learn the legally compliant use of AI tools in practice.
  • You will receive the necessary orientation to avoid liability traps in your company.
  • They are aware of the risks and opportunities associated with the use of AI tools in the creative industries.
  • You will gain the ability to assess the contractual and legal situation.
  • You can ask individual questions to our experts.

Methods

Short lectures and presentations, concrete case studies and practical design tips.

Recommended for

Publishing, marketing and advertising agencies, agencies, freelancers in the creative industries, web designers, compliance officers, designers, specialists and managers, legal departments and legal advisors as well as data protection officers.

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Further recommendations for "Artificial intelligence (AI) in the creative industries"

Seminar evaluation for "Artificial intelligence (AI) in the creative industries"

4.6 from 5
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training content:
4.3
Content comprehensibility:
4.6
Practical relevance:
4.5
Trainer expertise:
5
Participant orientation:
5
Method variety:
4.1
Joint online training
Booking number
35002
€ 420,- plus VAT
3 hours
Online
2 Events
German
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Train several employees internally
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11.09.2025
Live-Online
Booking number: 35002
€ 420,- plus VAT.
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Thursday, 11.09.2025

09:00 am - 12:00 pm

09.02.2026
Live-Online
Booking number: 35002
€ 420,- plus VAT.
€ 499.80 incl. VAT.
Course
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Technical notes
We use various software to conduct our online events.
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Monday, 09.02.2026

09:00 am - 12:00 pm

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Booking number: 35002
€ 420,- plus VAT.
€ 499.80 incl. VAT.
Details
3 hours
Booking number: 35002
€ 420,- plus VAT.
€ 499.80 incl. VAT.
Details
3 hours
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