Contents
Culture and perception: the cultural lens
- What is culture and how do cultural characteristics affect international cooperation?
- What role does culture play in misunderstandings?
- Development and change in the understanding of culture.
- Dealing with self-perception, perception by others and stereotypes, inner images.
Cultural dimensions and key cultural areas in business life
- Communication: Characteristics of direct and indirect communication and dealing with different communication styles.
- Giving and receiving negative feedback - how direct is too direct?
- Objectively contradict.
- Proximity and distance: how close is too close?
- Perception of time: dealing with time, rules and plans.
- Building trust: factual orientation vs. relationship orientation.
- Hierarchy and power distance, different management styles.
Importance of key cultural areas in the day-to-day work of the assistant
- Recognize and assess critical events from your day-to-day work.
- Development and discussion of strategies and practical tips for the office.
- Development of key questions for cooperation with other cultures.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- A better understanding of the background to thinking and acting in different cultures is made possible.
- Key cultural areas and their significance for assistance are presented.
- Confidence in communication in an intercultural environment is promoted.
- Important tips and concrete advice for everyday working life are provided.
- Possibilities are shown to significantly support the manager and the company through culturally sensitive action and intercultural competence.
- Participants are given the opportunity to reflect on critical experiences from their day-to-day work and to develop concrete solution strategies together in the group.
Methods
Multimedia inputs, trainer presentation, simulations/role plays, experience reports and exchange, group work, practical exercises, learning game, working with critical incidents from everyday working life.
Recommended for
employees from assistance, office management and administration and anyone who would like to improve their intercultural know-how.
Start dates and details
Monday, 20.10.2025
09:00 am - 5:00 pm
Tuesday, 21.10.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 14.04.2026
09:00 am - 5:00 pm
Wednesday, 15.04.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 27.07.2026
09:00 am - 5:00 pm
Tuesday, 28.07.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.