From vacancy to living space: repositioning existing properties

Repositioning process

• Goals, participants, areas of tension, pain points, processes, instruments, cooperation, project organization, etc.

Vacancy management

• Types and causes of vacancies, vacancy avoidance, vacancy management, vacancy reduction, tenant care, interim use, property security, etc.

Real estate valuation

• Property quality: SWOT analysis, decision matrix, utility value analysis, comparative value method, scoring models, etc.
• Profitability: due diligence, rent reductions, vacancy costs, valuation methods, yield calculations, etc.

Utilization concepts & positioning

• Terms, transformation real estate, utilization concepts, positioning, strategy, marketing, branding, USP, success factors, etc.

Strategy

• Strategy development using SWOT analysis, EKS strategy, economic objectives, types of use, target groups, synergy effects, cooperation, building concept, rental space concept, competitive advantages, competitive strategy, type of market stimulation, strategy style, etc.

Excursus: marketing in theory & practice

• Practically relevant scientific findings, holistic marketing, important success factors in marketing , etc.

marketing

• Property: building, rental space, fit-out standards, sustainability, etc.
• Service: Space planning, relocation planning, local services, etc.
• Rental conditions: Rental contract, rental price, incentives, etc.
• Marketing channels: brokers, multipliers, tenant recruitment, etc.
• Communication: advertising, public relations, digital media, etc.

Feasibility check

• Types of use, building law, tenant target groups, building concepts, rental space concepts, sustainability, profitability, etc.

Implementation 

• Real estate development: design and implementation planning, tendering, awarding, construction management, execution, etc.
• Marketing: letting, marketing documents, approaching tenants, property viewings, negotiations, credit checks, drawing up rental agreements, handing over rental space, etc.

Performance review

• Business plan, management tools, early warning systems, complaint management, sales management, profitability, etc.

Excursus: Application of AI in transformation real estate

• Basics of AI, areas of application, ChatGPT & Co, practical examples, opportunities & risks, legal aspects, future prospects, exchange of experiences.