From vacancy to living space: repositioning existing properties

With marketing and repurposing to increase value

training
This training is held in German.
In this workshop, you will develop a sure instinct for the successful marketing of transformation properties - practical, solution-oriented and future-oriented. Using a specific case study, you will learn the key steps of clear positioning, a well thought-out strategy and an effective marketing concept. You will gain valuable basic knowledge and find out how artificial intelligence (AI) can provide you with targeted support. In a small, diverse group, there is room for intensive exchange, new perspectives and impulses that will help you move forward.

Contents

Repositioning process

  • Goals, participants, areas of tension, pain points, processes, instruments, cooperation, project organization, etc.

Vacancy management

  • Types and causes of vacancies, vacancy avoidance, vacancy management, vacancy reduction, tenant care, interim use, property security, etc.

Real estate valuation

  • Property quality: SWOT analysis, decision matrix, utility value analysis, comparative value method, scoring models, etc.
  • Profitability: due diligence, rent reductions, vacancy costs, valuation methods, yield calculations, etc.

Utilization concepts & positioning

  • Terms, transformation real estate, utilization concepts, positioning, strategy, marketing, branding, USP, success factors, etc.

Strategy

  • Strategy development using SWOT analysis, EKS strategy, economic objectives, types of use, target groups, synergy effects, cooperation, building concept, rental space concept, competitive advantages, competitive strategy, type of market stimulation, strategy style, etc.

Excursus: marketing in theory & practice

  • Practically relevant scientific findings, holistic marketing, important success factors in marketing , etc.

marketing

  • Property: building, rental space, fit-out standards, sustainability, etc.
  • Service: Space planning, relocation planning, local services, etc.
  • Rental conditions: Rental contract, rental price, incentives, etc.
  • Marketing channels: brokers, multipliers, tenant recruitment, etc.
  • Communication: advertising, public relations, digital media, etc.

Feasibility check

  • Types of use, building law, tenant target groups, building concepts, rental space concepts, sustainability, profitability, etc.

Implementation 

  • Real estate development: design and implementation planning, tendering, awarding, construction management, execution, etc.
  • Marketing: letting, marketing documents, approaching tenants, property viewings, negotiations, credit checks, drawing up rental agreements, handing over rental space, etc.

Performance review

  • Business plan, management tools, early warning systems, complaint management, sales management, profitability, etc.

Excursus: Application of AI in transformation real estate

  • Basics of AI, areas of application, ChatGPT & Co, practical examples, opportunities & risks, legal aspects, future prospects, exchange of experiences.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

  • You can manage vacant properties more safely, quickly and efficiently. 
  • You benefit from a proven system and step-by-step instructions as your compass for repositioning. 
  • Tried and tested tools, checklists and process flowcharts make your day-to-day work easier. 
  • You can navigate safely through problems, pitfalls and red flags with sound strategies and solution-focused working methods. 
  • Insights into the use of artificial intelligence (AI) will help you to reposition yourself. 
  • Valuable tips, impulses and examples from practice for practice will make your work easier immediately after the training. 
  • Different experiences and perspectives of the attendees from different areas and professional groups enrich the exchange of learning and experience. 

Methods

In-person events
  • Trainer input, case studies and best practice examples.
  • Interactive workshop format, group and individual exercises.
  • Exchange of experience, networking.
  • Handout with working aids, digital learning environment.
Live online events
  • Trainer input, case studies and best practice examples.
  • Interactive workshop format, group and individual exercises.
  • Exchange of experience, networking.
  • Handout with working aids, digital learning environment.

Recommended for

newcomers and career changers, those who would like to reflect on their previous working methods, specialists and managers from the real estate and finance industry, those involved in the process of vacant properties, revitalizations, repositioning and transformation properties, real estate professionals with mandatory further training.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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On-site training together
Booking number
41891
€ 1.240,- plus VAT
2 days
in 3 locations
3 Events
German
In-person trainings
Joint online training
Booking number
41893
€ 1.240,- plus VAT
2
Online
2 Events
German
Live online events
Train several employees
Price upon request
  • Customized training courses
  • Direct application in practice
  • Efficient use of time and resources
2 days
In-person or Online

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Ratings and feedback from our participants

4.7
4 Ratings
training content:
4.7
Content comprehensibility:
5
Practical relevance:
4.7
Trainer expertise:
5
Participant orientation:
4.7
Method variety:
4.7

Start dates and details

  Select time period
0 events
19.05.2026
Munich
Booking number: 41891
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Venue
Holiday Inn Leuchtenbergring München
Holiday Inn Leuchtenbergring Munich
Leuchtenbergring 20, 81677 Munich
Room rate: €140 plus VAT
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days

Tuesday, 19.05.2026

09:00 am - 5:00 pm

Wednesday, 20.05.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
22.06.2026
Live-Online
Booking number: 41893
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2

Monday, 22.06.2026

09:00 am - 5:00 pm

Tuesday, 23.06.2026

09:00 am - 5:00 pm

26.11.2026
Live-Online
Booking number: 41893
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2

Thursday, 26.11.2026

09:00 am - 5:00 pm

Friday, 27.11.2026

09:00 am - 5:00 pm

16.12.2026
Düsseldorf
Booking number: 41891
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Venue
voco Düsseldorf Seestern
voco Düsseldorf Seestern
Fritz-Vomfelde-Str. 38, 40547 Düsseldorf
Room rate: € 129,06 plus VAT.
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days

Wednesday, 16.12.2026

09:00 am - 5:00 pm

Thursday, 17.12.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
18.03.2027
Hamburg
Booking number: 41891
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Venue
Leonardo Hotel Hamburg City Nord
Leonardo Hotel Hamburg City Nord
Mexikoring 1, 22297 Hamburg
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days

Thursday, 18.03.2027

09:00 am - 5:00 pm

Friday, 19.03.2027

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
The next booking ensures this course will take place
Booking number: 41891
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Plan course
2 days
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
Booking number: 41893
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Plan course
2
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
in-house training for several employees
optimally customized to your own needs
directly on site or online - save time and travel costs

FAQs: Frequently Asked Questions About training Vacancy to Living Space: Repositioning Existing Properties

During training , you’ll gain practical training how artificial intelligence can be applied in the field of real estate transformation. This will help you assess the opportunities and limitations of these technologies more realistically and better understand how they might apply to your professional context. As a result, you’ll be able to evaluate new tools more effectively and determine where they can best support your work in analysis, planning, or repositioning.

In this training , you’ll learn training clear framework that allows you to view vacancies not merely as a problem, but as a starting point for strategic repositioning. This will help you identify opportunities sooner, assess risks more effectively, and plan actions in a transparent manner. Especially when you have to keep track of many factors simultaneously in your day-to-day work, this training provides you training reliable framework for a systematic approach.

Above all, you need a solid understanding of the market, target audiences, potential uses, and economic viability. This training is designed to help you with exactly that. You’ll learn how to systematically analyze existing properties and develop viable concepts based on that analysis. This will enable you to make more informed decisions and prepare for repositioning efforts that are not only more creative but also more economically sound.

Because requirements, markets, and usage needs are changing, and existing routines don’t always lead to the best results. This training you consciously reflect on your current approaches and develop new perspectives on transformation real estate. This will help you identify where you can improve processes, adjust your mindset, and make your work more effective.

 

During training , you’ll gain training better understanding of how usage types, target groups, and location factors are interconnected. This is particularly valuable if you want to develop concepts not just based on the property itself, but from a genuine market perspective. This will enable you to generate more viable ideas, assess marketing opportunities more realistically, and users the property more effectively to potential users .

You’ll gain greater confidence if you view revitalization projects not in isolation, but as an interplay of strategy, feasibility, cost-effectiveness, and marketing. This training you better understand exactly these interconnections. As a result, you’ll be able to justify decisions more clearly, identify common pitfalls earlier, and manage projects with greater professional confidence.

You’ll learn not to view business objectives in isolation from practical implementation issues. This will help you because, in practice, you often have to balance concepts, budgets, marketing, and feasibility. During training practical frameworks and hands-on guidance to help you do this. This will enable you to assess projects more realistically and develop more viable solutions.

Because good ideas alone don’t make for viable projects. You also need to be able to assess whether proposed uses are feasible from a building code, economic, and practical standpoint. This training you how to approach such questions more systematically. This will help you avoid hasty judgments and allow you to identify early on which concepts are sound and which are not.

Here, you’ll benefit from a proven step-by-step guide that is training during training . It helps you clearly structure complex situations and remain capable of taking action even when you’re unsure. In addition, tools, checklists, and process flowcharts make it easier for you to navigate your daily work. This way, you’ll no longer approach problems reactively, but in a much more systematic and solution-oriented manner.

Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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