Contents
The concept
- In a compact form, you will learn the most important business fundamentals and gain a good understanding of how to manage a company.
- The methodology is designed in such a way that you can understand the content and derive or work through it yourself without any time-consuming rework.
- You will learn about tools that you can use quickly and easily in your management practice.
- The focus is on practical relevance.
- Small hotels with a pleasant atmosphere in beautiful surroundings support effective learning and exchange with other participants.
Contents
Module 1: Strategy and corporate management
- Corporate goals, vision, mission and guiding principles.
- Competitive and growth strategies.
- Fundamentals of business models and blue oceans.
- Instruments of strategic management.
- Strategic approaches to increasing profitability.
Module 2: Innovation, marketing and sales
- Markets - customers - competitors and much more.
- Customer satisfaction and needs.
- Instruments of operative and strategic marketing and sales.
- Market research, marketing mix, emotions and customer experience.
- Importance and types of innovation.
Module 3: Accounting and cost accounting
- Contents of internal accounting.
- Cost accounting with cost types, cost centers and cost units.
- Full cost accounting, partial cost accounting, fixed and overhead costs.
- Contribution margin accounting and break-even.
- The problem of the surcharge rates based on causation.
Module 4: Accounting and balance sheet analysis
- Contents of external accounting.
- Structure of the annual financial statements.
- Balance sheet, income statement, notes and management report.
- Balance sheet analysis based on financial ratios.
- regulations of the German Commercial Code (HGB).
- Introduction to international accounting (IFRS and US-GAAP).
Module 5: Controlling
- Instruments for operational controlling and monthly reporting.
- Managing with key figures (profitability, liquidity, cash flow, etc.).
- Other possible applications of controlling (e.g. in marketing and sales).
- Fundamentals of portfolio management.
- Static and dynamic investment calculation.
- Introduction to strategic controlling and risk management.
Module 6: Planning
- Planning and control using the balanced scorecard.
- Contents of strategic and operational planning.
- Possible applications for a business plan.
- Agility thanks to the objectives-and-key-results methodology.
Module 7: Financing
- Basics of financing.
- Advantages and disadvantages of equity and debt financing.
- Types of credit financing and their consequences.
- Modern forms of financing from private equity to mezzanine.
- Course of credit crises.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn about the different types of strategies and the most important instruments of strategic management.
- You will learn about marketing as a mindset and a process, which also includes the development of product innovations. Classic and modern management tools as well as an introduction to innovation management round off this module.
- You will learn about the important role of accounting and cost accounting in a company. With this know-how, you will know how a company's costs can be presented and analyzed.
- The speaker will teach you the contents of the annual financial statements, the structure of the balance sheet and the income statement. You will learn about the options for structuring the balance sheet policy to affect earnings and how to analyze annual financial statements using classic financial ratios.
- You will learn about controlling as an elementary function for monitoring and developing a company. Controlling can provide important strategic suggestions to increase profitability and secure the company's liquidity. You will determine the most important key figures for managing a company in a results-oriented manner.
- The plans are used to successfully manage companies strategically and operationally. You will learn which components the overall business plan should contain and how the individual sub-plans are structured.
- You will gain practical know-how about the types and instruments of financing and know what influence current discussions (such as Basel III) have on financing.
Methods
The focus is on direct relevance to business practice. All relevant business fundamentals are taught in a lively way using concrete case studies. Holistic correlations become visible and can also be understood retrospectively. Instruments for practical application are presented.
When planning your visit, please bear in mind that some of the evenings can be used for further discussions.
Recommended for
Managers, executives and junior executives, specialists from all areas of the company, company successors who want to round off their management/business know-how in a practical way. This qualification program is particularly suitable for participants with no previous knowledge of business administration!
Further recommendations for "Qualification Program Management Practice Compact I"
Contents
The concept
- In a compact form, you will learn the most important business fundamentals and gain a good understanding of how to manage a company.
- The methodology is designed in such a way that you can understand the content and derive or work through it yourself without any time-consuming rework.
- You will learn about tools that you can use quickly and easily in your management practice.
- The focus is on practical relevance.
- Small hotels with a pleasant atmosphere in beautiful surroundings support effective learning and exchange with other participants.
Contents
Module 1: Strategy and corporate management
- Corporate goals, vision, mission and guiding principles.
- Competitive and growth strategies.
- Fundamentals of business models and blue oceans.
- Instruments of strategic management.
- Strategic approaches to increasing profitability.
Module 2: Innovation, marketing and sales
- Markets - customers - competitors and much more.
- Customer satisfaction and needs.
- Instruments of operative and strategic marketing and sales.
- Market research, marketing mix, emotions and customer experience.
- Importance and types of innovation.
Module 3: Accounting and cost accounting
- Contents of internal accounting.
- Cost accounting with cost types, cost centers and cost units.
- Full cost accounting, partial cost accounting, fixed and overhead costs.
- Contribution margin accounting and break-even.
- The problem of the surcharge rates based on causation.
Module 4: Accounting and balance sheet analysis
- Contents of external accounting.
- Structure of the annual financial statements.
- Balance sheet, income statement, notes and management report.
- Balance sheet analysis based on financial ratios.
- regulations of the German Commercial Code (HGB).
- Introduction to international accounting (IFRS and US-GAAP).
Module 5: Controlling
- Instruments for operational controlling and monthly reporting.
- Managing with key figures (profitability, liquidity, cash flow, etc.).
- Other possible applications of controlling (e.g. in marketing and sales).
- Fundamentals of portfolio management.
- Static and dynamic investment calculation.
- Introduction to strategic controlling and risk management.
Module 6: Planning
- Planning and control using the balanced scorecard.
- Contents of strategic and operational planning.
- Possible applications for a business plan.
- Agility thanks to the objectives-and-key-results methodology.
Module 7: Financing
- Basics of financing.
- Advantages and disadvantages of equity and debt financing.
- Types of credit financing and their consequences.
- Modern forms of financing from private equity to mezzanine.
- Course of credit crises.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn about the different types of strategies and the most important instruments of strategic management.
- You will learn about marketing as a mindset and a process, which also includes the development of product innovations. Classic and modern management tools as well as an introduction to innovation management round off this module.
- You will learn about the important role of accounting and cost accounting in a company. With this know-how, you will know how a company's costs can be presented and analyzed.
- The speaker will teach you the contents of the annual financial statements, the structure of the balance sheet and the income statement. You will learn about the options for structuring the balance sheet policy to affect earnings and how to analyze annual financial statements using classic financial ratios.
- You will learn about controlling as an elementary function for monitoring and developing a company. Controlling can provide important strategic suggestions to increase profitability and secure the company's liquidity. You will determine the most important key figures for managing a company in a results-oriented manner.
- The plans are used to successfully manage companies strategically and operationally. You will learn which components the overall business plan should contain and how the individual sub-plans are structured.
- You will gain practical know-how about the types and instruments of financing and know what influence current discussions (such as Basel III) have on financing.
Methods
The focus is on direct relevance to business practice. All relevant business fundamentals are taught in a lively way using concrete case studies. Holistic correlations become visible and can also be understood retrospectively. Instruments for practical application are presented.
When planning your visit, please bear in mind that some of the evenings can be used for further discussions.
Recommended for
Managers, executives and junior executives, specialists from all areas of the company, company successors who want to round off their management/business know-how in a practical way. This qualification program is particularly suitable for participants with no previous knowledge of business administration!
Further recommendations for "Qualification Program Management Practice Compact I"
Seminar evaluation for "Qualification program management practice compact I"







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32084
Start dates and details
Monday, 21.07.2025
10:00 am - 6:00 pm
Tuesday, 22.07.2025
09:00 am - 5:00 pm
Wednesday, 23.07.2025
09:00 am - 5:00 pm
Thursday, 24.07.2025
09:00 am - 5:00 pm
Friday, 25.07.2025
08:00 am - 2:00 pm
The fee includes the costs for the qualification program, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates up to approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Monday, 08.09.2025
10:00 am - 6:00 pm
Tuesday, 09.09.2025
09:00 am - 5:00 pm
Wednesday, 10.09.2025
09:00 am - 5:00 pm
Thursday, 11.09.2025
09:00 am - 5:00 pm
Friday, 12.09.2025
08:00 am - 2:00 pm
The fee includes the costs for the qualification program, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates up to approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.

Monday, 17.11.2025
10:00 am - 6:00 pm
Tuesday, 18.11.2025
09:00 am - 5:00 pm
Wednesday, 19.11.2025
09:00 am - 5:00 pm
Thursday, 20.11.2025
09:00 am - 5:00 pm
Friday, 21.11.2025
08:00 am - 2:00 pm
Monday, 15.12.2025
10:00 am - 6:00 pm
Tuesday, 16.12.2025
09:00 am - 5:00 pm
Wednesday, 17.12.2025
09:00 am - 5:00 pm
Thursday, 18.12.2025
09:00 am - 5:00 pm
Friday, 19.12.2025
08:00 am - 2:00 pm
The fee includes the costs for the qualification program, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates up to approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Monday, 23.03.2026
10:00 am - 6:00 pm
Tuesday, 24.03.2026
09:00 am - 5:00 pm
Wednesday, 25.03.2026
09:00 am - 5:00 pm
Thursday, 26.03.2026
09:00 am - 5:00 pm
Friday, 27.03.2026
08:00 am - 2:00 pm
The fee includes the costs for the qualification program, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates up to approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Monday, 20.04.2026
10:00 am - 6:00 pm
Tuesday, 21.04.2026
09:00 am - 5:00 pm
Wednesday, 22.04.2026
09:00 am - 5:00 pm
Thursday, 23.04.2026
09:00 am - 5:00 pm
Friday, 24.04.2026
08:00 am - 2:00 pm
The fee includes the costs for the qualification program, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates up to approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.

Monday, 04.05.2026
10:00 am - 6:00 pm
Tuesday, 05.05.2026
09:00 am - 5:00 pm
Wednesday, 06.05.2026
09:00 am - 5:00 pm
Thursday, 07.05.2026
09:00 am - 5:00 pm
Friday, 08.05.2026
08:00 am - 2:00 pm
Monday, 06.07.2026
10:00 am - 6:00 pm
Tuesday, 07.07.2026
09:00 am - 5:00 pm
Wednesday, 08.07.2026
09:00 am - 5:00 pm
Thursday, 09.07.2026
09:00 am - 5:00 pm
Friday, 10.07.2026
08:00 am - 2:00 pm
The fee includes the costs for the qualification program, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates up to approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
The fee includes the costs for the qualification program, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates up to approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Corporate management: training the Haufe Akademie
Business management is certainly a gift, but only with sound know-how can you lay the foundation for sustainable business success. These basics primarily consist of learning the necessary levers within a company and their interplay. With this knowledge, you will be able to efficiently manage all key areas of the company. You will learn business management in training the Haufe Akademie An experienced instructor will guide you and, over the course of five days of seminars, teach you all the practical soft skills you need to successfully manage a company.
Successfully managing a company can be learned
Sometimes it's just the details that make the crucial difference. One such detail can be the knowledge advantage of management, especially in the areas of business administration and corporate management. And this is precisely where this qualification program comes in. You have it in your own hands how successfully you lead your company today and in the future. The corporate management seminar of Haufe Akademie In addition to comprehensive theory, it also provides you with the necessary tools and methods that you can immediately apply in practice.
You too can opt for practical expertise and learn with the Haufe Akademie What characterizes successful business management. Check out dates at great locations near you here. If you wish, you can also book this qualification seminar for future business leaders in-house.