Contents
Introduction and definition
- From data to information to competitiveness.
- Definition of data quality and data quality management (DQM).
- Why DQM? - Drivers for the introduction of a company-wide DQM.
- Added value of data quality management for organizations.
- DQM maturity model (Where would you classify your company?).
Poor data quality
- Data quality requirements (legal/economic).
- Causes and effects of poor data quality on the organization as a system.
- Impact of poor data quality on key figures.
- Data quality classes and objects of investigation for the collection of poor data quality.
Define and measure data quality criteria (data profiling)
- Overview of data quality dimensions for optimal measurement of data quality.
- Define data quality dimensions (practical exercise).
- Apply data quality dimensions (practical example).
Development of logic trees for determining and evaluating cause/effect
- Principles of logic trees and added value.
- Apply logic trees (practical exercise).
- Evaluation of findings from logic trees.
Derivation of improvement measures and analysis of costs/benefits
- Develop logic trees for decision making for an optimal cost/benefit assessment (practical exercise).
- Derive improvement measures (practical exercise).
Development of data quality reporting and data quality index
- DQM control loop.
- From prototyping to DQ standard reporting.
- Development and implementation of a process-oriented DQ index.
Data quality organization and processes
- Roles and responsibilities.
- Standard processes: Data profiling, data quality monitoring, error tracking and improvement.
- Classification of data quality in the data governance model.
Learning environment
Your benefit
- You see the need to introduce data quality management from a legal and economic perspective.
- You will learn how to improve the quality of your data in a targeted and sustainable way.
- You will recognize how opportunities and risks of data quality in the company can be determined and evaluated and which investments are worthwhile. You will learn how to define and measure data quality criteria.
- You will learn how to derive improvement measures in data management with corresponding cost-benefit analyses.
- You will receive a guide on how to set up and sustainably establish data quality management in your company.
If you are also interested in the 'Data Governance' training , it is advisable, but not essential, to start with the 'Data Governance' training .
Methods
Practice-oriented presentation, practical examples, discussion, guidelines. The attendees can bring in their own data quality issues known from their company
Recommended for
Data quality managers, specialists and managers from controlling, finance, marketing, data quality management and anyone involved in digitalization and data analysis.
Attendees comments
"Very experienced speaker who presented the topic in an understandable way. The tasks made the topic tangible, as did the discussions with the group. Good range of seminars and the quality is high."

"Very experienced speaker who presented the topic in an understandable way. The tasks made the topic tangible, as did the discussions with the group. Good range of seminars and the quality is high."

"I particularly liked the interactive design, content structure and applied knowledge from the business world."

"I particularly liked the interactive design, content structure and applied knowledge from the business world."


"Super prepared trainer, who had answers to all questions and also responded very well to the questions and created a very good understanding with practical examples. Super easy handling from the seminar description of the Haufe Akademie, through the booking of the seminar to a very structured and high-quality training by Marco Geuer."



Seminar evaluation for "Successfully managing data quality"







31254
Start dates and details

Monday, 20.10.2025
09:00 am - 5:00 pm
Tuesday, 21.10.2025
09:00 am - 5:00 pm

Wednesday, 04.02.2026
09:00 am - 5:00 pm
Thursday, 05.02.2026
09:00 am - 5:00 pm
Wednesday, 06.05.2026
09:00 am - 5:00 pm
Thursday, 07.05.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Tuesday, 01.09.2026
09:00 am - 5:00 pm
Wednesday, 02.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.