Artificial intelligence

Artificial intelligence has long been about more than just prompting and ChatGPT. In everyday professional life, it’s about understanding AI, defining the right use cases, selecting appropriate tools, consistently achieving good results, and accurately assessing opportunities and risks.

Depending on the task, additional skills may be required: Companies need clear AI and data strategies, guidelines for safe use, and employees who can apply AI effectively in their respective fields.

Haufe Akademie 's AI training courses cover these various needs—from introductory courses to comprehensive certification.

AI Basics: Understanding Artificial Intelligence

What is artificial intelligence? How does generative AI work? What can large language models like ChatGPT do—and what are their limitations?

Training courses on the fundamentals of AI provide the foundational knowledge needed to work with artificial intelligence in a professional setting. You’ll learn about key terms, technologies, and use cases, and you’ll be better able to assess the opportunities and risks.

This also includes topics such as AI literacy, the responsible use of AI, and the critical evaluation of AI-generated results.

AI Tools & Applications: Using ChatGPT, Copilot, and Others Productively

Generative AI can make many everyday work tasks easier. ChatGPT, Claude, Microsoft Copilot, and other AI tools, for example, can assist with research, writing, brainstorming, analysis, and preparation.

In hands-on AI training sessions, you'll learn which tools are best suited for which tasks and how to use them efficiently. This also includes prompt engineering: With clear and structured prompts, you can achieve better results and develop repeatable AI workflows.

Developments such as AI agents and AI automation are also playing an increasingly important role in businesses. They make it possible to handle more complex tasks and processes with the support of AI and to streamline them more efficiently.

AI Strategy: Targeted Use of Artificial Intelligence in the Company

Using individual AI tools is easy. Implementing AI in a sustainable way that adds value to a company is significantly more challenging.

An AI strategy provides guidance: Where does artificial intelligence offer real added value? Which use cases should be prioritized? What resources and skills are needed?

Training courses on AI strategy show you how to identify AI opportunities, select meaningful use cases, and develop AI initiatives in a structured way. This transforms individual experiments into the systematic use of artificial intelligence.

AI Governance: Using AI Safely and Responsibly

The use of artificial intelligence creates new challenges for companies. Data protection, security, transparency, accountability, and legal requirements must all be taken into account.

AI governance establishes a clear framework for this. For example, it defines which AI systems may be used, what responsibilities exist, and how risks are managed.

The EU AI Act—or the EU AI Regulation—also plays an important role in this context. Companies must familiarize themselves with the legal requirements and ensure that their employees have sufficient AI expertise.

AI Certifications: Systematically Building AI Competence

Anyone who wants to develop comprehensive AI expertise or take on responsibility for AI-related topics can systematically build their knowledge through a certified AI training program.

Multi-part training courses and certification programs cover a variety of topics—such as the fundamentals of AI, its applications, strategy, and governance.

This makes AI certifications particularly well-suited for specialists and executives who not only want to use artificial intelligence but also want to help shape its long-term role within the company.

AI for Academic Departments: Applying AI Directly in Your Own Profession

The greatest benefits of artificial intelligence often arise where AI expertise meets domain knowledge.

That is why useful AI applications vary depending on the line of work. In marketing, AI can assist with research, content creation, and campaigns. In sales, for example, it helps with preparation and customer communication. In HR, financial control, procurement, or project management, there are other use cases.

AI training programs for specific departments therefore apply artificial intelligence in a targeted manner to the typical tasks and processes of various professions.

This way, you'll not only learn how AI works in general, but also how to apply it specifically in your day-to-day work.

AI Lines: AI Skills for Your Job Role

The AI Lines  Haufe Akademie combine expertise with practical AI applications.

Instead of viewing AI in isolation from your own profession, the focus is on the specific tasks and challenges of your job role. Through a series of coordinated modules, you’ll learn how to apply relevant AI tools and methods directly to your day-to-day work.

For example, KI Lines are available for marketing, sales, financial control, HR, project management, procurement, and change management.

AI Loop: Staying on Top of AI Developments

Artificial intelligence is advancing rapidly. New tools, models, and applications are constantly emerging.

That's why the AI Loop focuses on continuous learning. Instead of building up AI knowledge all at once, you can regularly learn about new developments, try them out, and apply them to your work.

This will help you stay up to date on AI and better assess which trends and tools are truly relevant to your day-to-day work.

Generative AI remains one of the most important topics for businesses. However, the focus is increasingly shifting from simply experimenting with individual tools and prompting to systematic application.

The following are particularly relevant at this time:

• AI Tools for More Productive Work

• Context Engineering

• Structured AI Workflows

• AI Agents and Agentic AI

• AI Automation

• AI Strategy and AI Transformation

• AI Governance and the EU AI Act

• AI Literacy and AI Competence

• Domain-specific AI applications

This also shifts the central question: It’s no longer just “What can AI do?” but “How can I use AI in a meaningful, safe, and effective way in my job and my company?”

Haufe Akademie ’s AI training courses are available in a variety of learning formats. In-person seminars offer direct interaction on-site. Live online training sessions enable collaborative learning regardless of location. Digital formats are ideal for flexible and self-directed learning.

Those who wish to develop their AI skills more comprehensively can also take advantage of multi-part courses, AI Lines, AI Loop, and certified training programs.

What AI training courses are suitable for beginners?
Seminars on the fundamentals of AI are a good place to start. They explain artificial intelligence, generative AI, and key use cases in an easy-to-understand way and generally do not require any prior technical knowledge.

What AI skills are important in the workplace?
Key skills include a basic understanding of artificial intelligence, confidence in using AI tools, prompt engineering, and the ability to critically evaluate results. Depending on the role, AI strategy, governance, or domain-specific applications may also be required.

Which AI tools should I be familiar with?
Some of the best-known tools include ChatGPT, Claude, and Microsoft Copilot. However, which AI tools are useful depends heavily on the specific task at hand. Therefore, it’s not just important to know about individual tools, but also to be able to select the right solutions and use them confidently.

What is Prompt Engineering?
Prompt engineering refers to the deliberate formulation and structuring of inputs for generative AI. Good prompts provide sufficient context, define the desired task, and specify clear requirements for the output.

What are AI agents?
AI agents can handle tasks that involve multiple steps, utilizing various types of information, tools, or systems in the process. This sets them apart from traditional chatbots and opens up new possibilities for automating work processes.

What role does the EU AI Act play in AI training?
The EU AI Act establishes a legal framework for the use of artificial intelligence. As a result, knowledge of AI risks, responsibilities, governance, and AI expertise is becoming increasingly important for companies.

Are there AI training courses that offer a certificate?
Yes. In addition to individual AI seminars, there are multi-part certification programs and certified AI training courses. These are particularly well-suited for people who want to systematically build and demonstrate their AI expertise.

Are there AI training courses specifically for my profession?
Yes. Field-specific courses apply artificial intelligence directly to typical tasks in areas such as marketing, sales, HR, financial control, procurement, and project management.

How can I keep my AI knowledge up to date?
Because AI technologies and tools are evolving rapidly, continuous learning is especially important. In addition to individual updates and specialized seminars, long-term learning programs like the AI Loop can help you regularly incorporate new developments into your own work.