Artificial intelligence in business: potentials, use cases, value contributions

How to determine the fields of action for your company

Blended learning
This blended learning is held in German.
AI is changing business models, processes and decisions and presenting companies with new challenges. The course teaches key AI concepts, a structured understanding of roles and practical tools such as the AI Project Canvas. Learn how to initiate, moderate and sustainably anchor AI projects responsibly in order to successfully exploit strategic potential.

Did you know?

This course is part of the certified Master Class "AI Manager". By booking the entire Master Class, you save 20 percent compared to booking the individual modules.

Module 1: Webinar
2 h
Kick-off and introduction with initial AI scenarios
Kick-off and introduction with initial AI scenarios

After the presentation and an introduction to the course and master class process, the attendees collect initial scenarios for the use of AI from their own contexts. These are categorized together into the different variants of artificial intelligence and can be used as examples throughout the course. 

Module 2: Self-study phase
3 h
AI basics for companies
AI basics for companies
  • What is artificial intelligence?
  • Traditional AI software
  • Machine Learning and Neural Networks
  • APIs as the Key to AI Models
  • Generative AI
  • Large language models 
  • Agent-based AI 
  • Strong and Weak AI 
Module 3: Self-study phase
2 h
Implement AI projects
Implement AI projects
  • Value contributions from AI
  • Task Analysis
  • Process Mining
  • Value Stream Mapping
  • The AI Project Canvas
  • The Periodic Table of AI
Module 4: Self-study phase
2 h
Transfer - Your Use Case in the AI Project Canvas
Transfer - Your Use Case in the AI Project Canvas

Use the AI Project Canvas to explore your use case. Walk through the thought process from identifying the problem to measuring success, and apply these concepts to your daily work. 

Module 5: Webinar
3 h
Using artificial intelligence in practice
Using artificial intelligence in practice

After reflecting on the content from the first self-study phases, the focus is on the concrete application of AI in a business context. Using the AI Project Canvas, attendees get to know a tool that they can use to describe their AI project in a structured and methodical way. The AI Project Canvas is a proven methodology for starting a new AI project, e.g. to get involved in stakeholders.

Module 6: Self-study phase
3 h
Data Requirements for AI
Data Requirements for AI
  • Data as the fuel for AI
  • Data, data point, data set, data field, data source
  • What makes for good data? 
  • From Use Case to Data Requirement
  • Derive information systematically
  • From information to data fields
  • Check data quality
  • Preparing Data for AI: The ETL Process
Module 7: Self-study phase
3 h
Best Practices for AI Projects
Best Practices for AI Projects
  • Focus on scalability
  • Phased AI implementation
  • Technical Challenges 
  • Reproducibility
  • Model Drift
  • Black Box vs. Explainable AI
  • Think long-term when it comes to operation and maintenance
  • Monitoring
  • Human-in-the-loop
  • Post-workout
  • Fallback strategy
Module 8: Webinar
3 h
Prepare individual AI projects
Prepare individual AI projects

In the concluding live webinar—following a review of the self-study module and a Q&A session—the prepared AI Project Canvases will be presented and discussed. Feedback from attendees the expert will attendees prepare the attendees for the potential implementation of their individual AI projects.

Contents and course schedule

Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence

AI basics for companies

  • What is artificial intelligence?
  • Traditional AI software
  • Machine Learning and Neural Networks
  • APIs as the Key to AI Models
  • Generative AI
  • Large language models 
  • Agent-based AI 
  • Strong and Weak AI 

Implement AI projects

  • Value contributions from AI
  • Task Analysis
  • Process Mining
  • Value Stream Mapping
  • The AI Project Canvas
  • The Periodic Table of AI

Transfer - Your Use Case in the AI Project Canvas

  • Use the AI Project Canvas to explore your use case. Walk through the thought process from identifying the problem to measuring success, and apply these concepts to your daily work.

Data Requirements for AI

  • Data as the fuel for AI
  • Data, data point, data set, data field, data source
  • What makes for good data? 
  • From Use Case to Data Requirement
  • Derive information systematically
  • From information to data fields
  • Check data quality
  • Preparing Data for AI: The ETL Process

Best Practices for AI Projects

  • Focus on scalability
  • Phased AI implementation
  • Technical Challenges 
  • Reproducibility
  • Model Drift
  • Black Box vs. Explainable AI
  • Think long-term when it comes to operation and maintenance
  • Monitoring
  • Human-in-the-loop
  • Post-workout
  • Fallback strategy

This is how you learn in this course

This course offers a digital blended learning approach designed for working professionals. Through a flexible combination of online seminars and self-study sessions, you’ll be sure to achieve your goals. Here’s what you’ll learn in this training program:

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material. 

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning Community:A digital learning community will be available to you throughout the course. trainers with other participants and the trainers , and ask any questions you may have.

Certificate of Completion and Open Badge:As a graduate of the class, you will receive a certificate of completion and an open badge, which you can easily share on professional networks (such as LinkedIn).

 

Your benefit

You will learn what artificial intelligence is, how AI works and what prerequisites AI requires.

You will learn how artificial intelligence can add value - for industries, companies and specialist areas.

With the AI periodic system, you will systematically learn about the components and mode of action of artificial intelligence.

You will be provided with tools and methods to determine the potential of AI for your company and identify specific use cases.

You will learn how to use artificial intelligence to increase productivity and automate processes in your company.

You will qualify in a new field of expertise that will play a major role in the future and is already in high demand today.

Take an active part in our online community and work with your own questions - this is how you will benefit most from this online training. This will allow you to apply the content both in self-study and in practical exercises.

Methods

Well-founded trainers, presentations, practical exercises, self-reflection, discussions, work aids, group work on participants' real projects and exchange of experience in the learning community.

Tool

The following third-party tool can be used in the event:

Recommended for

This course is aimed at people who want to find out how AI can create value in the company, what use cases there are and how AI strategies are developed. This includes entrepreneurs, executives and decision makers, business strategists as well as product and innovation managers. In addition, the course is recommended for anyone with a deeper interest in digital transformation and innovative business models.

Overall, the course is the ideal introduction to the role of the AI manager. It is equally suitable for newcomers and career changers as well as for people with prior knowledge who want to deepen their AI knowledge and put it into practice.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more
View into the product

Here you can get impressions of the training as well as information about the training topic.

Articles, interviews or whitepapers on the topic

AI Manager: tasks, skills and salary

Artificial intelligence is one of the top challenges and opportunities for companies and organizations worldwide. AI influences all areas of companies, from collaboration and product development to process optimization. This makes the need for specialized professionals who can plan, structure and promote the use of AI all the greater. Here you can download the AI job profile [...]

Learn more here

Articles, interviews or whitepapers on the topic

AI Manager: tasks, skills and salary

Artificial intelligence is one of the top challenges and opportunities for companies and organizations worldwide. AI influences all areas of companies, from collaboration and product development to process optimization. This makes the need for specialized professionals who can plan, structure and promote the use of AI all the greater. Here you can download the AI job profile [...]

Learn more here

Joint online training
Booking number
36135
€ 1.240,- plus VAT
20 hours over 4 weeks …
Online
8 Events
German
Events
Train several employees
Price upon request
20 hours over 4 weeks
In-person or Online
Appointment scheduled on an individual basis
  • Customized training courses
  • Direct application in practice
  • Efficient use of time and resources
100% non-binding inquiry
Feedback within 24 hours
Or schedule an appointment and get personalized advice

Mastering the future

Recognize & implement AI potential in the company - with the Master Class "AI Manager:in".

Ratings and feedback from our participants

4.5
178 Ratings
training content:
4.2
Content comprehensibility:
4.5
Practical relevance:
4.1
Trainer expertise:
4.7
Participant orientation:
4.8
Method variety:
4.3
CO
Christian Opitz
Confirmed participation
Deutsche Leasing AG
It was a very competent trainer who conveyed the knowledge very well!
FS
Felix Schöllkopf
Confirmed participation
Klingele Paper & Packaging SE & Co. KG
I particularly enjoyed the interaction on a friendly basis and the joint feedback rounds.
MM
Martin Marincel
Confirmed participation
Bültel
I particularly liked the fact that the trainer responded to the participants' individual questions. It was also very interesting to talk to each other.
MS
Michael Schindler
Confirmed participation
LBBW
I particularly liked the fact that you become very involved.
CW
Claudia Will
Confirmed participation
Kolb and Partner
The lecturer was very competent and didactically strong.

Start dates and details

  Select time period
0 events
03.06.2026
Live online
Booking number: 36135
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
Technical notes
We use various software to conduct our online events.
Modules
20 hours over 4 weeks
Limited number of participants
Webinar
Kick-off and introduction with initial AI scenarios
Date
03.06.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Using artificial intelligence in practice
Date
19.06.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Prepare individual AI projects
Date
30.06.2026
Course
zoom
Schedule
Start 13:00, end approx. 16:00
06.07.2026
Live online
Booking number: 36135
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
Technical notes
We use various software to conduct our online events.
Modules
20 hours over 4 weeks
Limited number of participants
Webinar
Kick-off and introduction with initial AI scenarios
Date
06.07.2026
Course
zoom
Schedule
Start 14:00, end approx. 16:00
Webinar
Using artificial intelligence in practice
Date
20.07.2026
Course
zoom
Schedule
Start 13:00, end approx. 16:00
Webinar
Prepare individual AI projects
Date
03.08.2026
Course
zoom
Schedule
Start 13:00, end approx. 16:00
05.08.2026
Live online
Booking number: 36135
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
Technical notes
We use various software to conduct our online events.
Modules
20 hours over 4 weeks
Limited number of participants
Webinar
Kick-off and introduction with initial AI scenarios
Date
05.08.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Using artificial intelligence in practice
Date
17.08.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Prepare individual AI projects
Date
27.08.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
03.09.2026
Live online
Booking number: 36135
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
Technical notes
We use various software to conduct our online events.
Modules
20 hours over 4 weeks
Limited number of participants
Webinar
Kick-off and introduction with initial AI scenarios
Date
03.09.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Using artificial intelligence in practice
Date
17.09.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Prepare individual AI projects
Date
01.10.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
30.09.2026
Live online
Booking number: 36135
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
Technical notes
We use various software to conduct our online events.
Modules
20 hours over 4 weeks
Limited number of participants
Webinar
Kick-off and introduction with initial AI scenarios
Date
30.09.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Using artificial intelligence in practice
Date
14.10.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Prepare individual AI projects
Date
28.10.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
04.11.2026
Live online
Booking number: 36135
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
Technical notes
We use various software to conduct our online events.
Modules
20 hours over 4 weeks
Limited number of participants
Webinar
Kick-off and introduction with initial AI scenarios
Date
04.11.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Using artificial intelligence in practice
Date
13.11.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Prepare individual AI projects
Date
20.11.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
08.01.2027
Live online
Booking number: 36135
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
Technical notes
We use various software to conduct our online events.
Modules
20 hours over 4 weeks
Limited number of participants
Webinar
Kick-off and introduction with initial AI scenarios
Date
08.01.2027
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Using artificial intelligence in practice
Date
18.01.2027
Course
zoom
Schedule
Start 14:00, end approx. 17:00
Webinar
Prepare individual AI projects
Date
29.01.2027
Course
zoom
Schedule
Start 09:00, end approx. 12:00
02.02.2027
Live online
Booking number: 36135
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
Technical notes
We use various software to conduct our online events.
Modules
20 hours over 4 weeks
Limited number of participants
Webinar
Kick-off and introduction with initial AI scenarios
Date
02.02.2027
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Using artificial intelligence in practice
Date
12.02.2027
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Prepare individual AI projects
Date
24.02.2027
Course
zoom
Schedule
Start 09:00, end approx. 12:00
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Booking number: 36135
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Plan course
20 hours over 4 weeks
Limited number of participants
Booking number: 36135
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Plan course
20 hours over 4 weeks
Limited number of participants
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