Contents
From corporate strategy to AI strategy
- Analysis of corporate goals and visions.
- Identification of opportunities and challenges for AI applications.
- How AI can change business strategy.
- Potential impact of AI on existing business models.
- What new business models are emerging?
Basics of AI technologies
- Data management as a technological necessity.
- Differentiation between Business Intelligence and Artificial Intelligence and many other technical terms.
- Overview of common AI technologies, including the different stages from descriptive to generative AI.
- Possibilities and limits of the technologies.
How can AI support corporate strategy?
- Potential for increasing sales and optimizing costs.
- AI-supported market analyses and forecasts.
- Operational excellence: automating business processes and increasing efficiency.
- Customer Centricity: Personalization of customer relationships through AI.
- Products, services and productivity.
How can AI take corporate strategy to new dimensions?
- New ways to inspire customers.
- Modern business models allow new sources of income.
- AI is normal, but also allows completely new implementation options.
- AI in the context of the five strategy fields (differentiation, dilemma, dominance, diversification and disruption) and ten corresponding strategy types.
- Changing dogmas and paradigms.
- Ethics and responsibility: handling data and technologies.
What impact does AI have on the organization and employees?
- Organizational structure adjustments for AI integration.
- Guard rails in normative management: data privacy, compliance, governance, AI Act.
- Qualification and employee:internal development.
- Change as a driver of complexity and how to successfully transform into an AI-friendly corporate culture.
Learning environment
Your benefit
- You know why AI plays an important role for companies and what influence it has on your overall strategy.
- They understand how AI can change existing business strategies and models and open up new opportunities.
- You have identified suitable business areas of your company in which AI can be put to good use.
- They understand the relevance of data as the basis for successful AI applications.
- You will have an overview of common AI technologies and their areas of application as well as their limitations.
- You are familiar with the regulatory framework.
- They understand how AI can challenge existing dogmas and paradigms in business operations.
- You know how to promote an AI-friendly corporate culture.
Methods
Trainer input, discussion, exchange of experiences, practical exercises, etc.
Recommended for
Managing directors, project, division and department heads and all those who make strategic decisions or advise on themconsultants, IT and technology managers, etc.).
Further recommendations for "Artificial intelligence as a strategic lever for companies"
Attendees comments
"I particularly liked the methodology, the examples and the simple explanations."

"I particularly liked the practical relevance, the examples and the instructions for tackling the topic myself. Excellent service and care for the participants by the Haufe Akademie ."

Seminar evaluation for "Artificial intelligence as a strategic lever for companies"







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Start dates and details

Thursday, 05.06.2025
09:00 am - 5:00 pm
Friday, 06.06.2025
09:00 am - 5:00 pm
Monday, 28.07.2025
09:00 am - 5:00 pm
Tuesday, 29.07.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 28.08.2025
09:00 am - 5:00 pm
Friday, 29.08.2025
09:00 am - 5:00 pm
Monday, 13.10.2025
09:00 am - 5:00 pm
Tuesday, 14.10.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 15.12.2025
09:00 am - 5:00 pm
Tuesday, 16.12.2025
09:00 am - 5:00 pm
Monday, 19.01.2026
09:00 am - 5:00 pm
Tuesday, 20.01.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 16.03.2026
09:00 am - 5:00 pm
Tuesday, 17.03.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.