Strategic technology management: Turning trends into competitive advantages

 Technology management at a glance

• What does technology management mean?
• How can you benefit from systematic technology management, especially in the case of radical or disruptive innovations?
• How do you structure tasks and processes in technology management?
  • Operational and strategic approaches.
  • Integration and interfaces within the company.
  • Roles and necessary skills within the team.
• What factors ensure successful introduction and implementation?

 early technology detection

• processes
  • How does technology scouting work?
  • How do you identify trends and technologies?
  • What impact do new trends and technologies have on your business?
  • Who takes on which tasks in scouting?
  • How do you effectively communicate and document the results?
• Methods
  • How do you define search fields?
  • How do you use scenario analyses to envision the future?
  • How do you set up continuous monitoring with a technology radar?
  • AI-supported analysis tools help to evaluate trends and technologies based on data.
  • Scouting tools to support the systematic identification of new technologies and market movements.
• Success factors and limits.
• Exercise: Scenario analysis.

Technology strategy development and implementation

• Evaluate technologies with life cycle concepts.
• position your technologyposition .
• Develop corporate and competitive strategy as well as a technology roadmap.
• Translate the roadmap into research and development planning.
• Exercise: Core competence analysis and technology roadmapping. 

Software support

• Overview of tools for technology and innovation management.
• Insight into a roadmapping software study.
• Use of AI in technology and innovation management.
• Application of a leading AI-powered trend analysis tool.