Contents
From strategy to communication: people talk about it!
The journey is the reward: Roadmap for successful strategy selling.
The strategy's journey from head to paper: What message do you want to get across?
Picture beats text. A picture is worth a thousand words.
See, understand, present, explain: There is a story behind every strategy.
Facts TELL. Stories SELL: From data telling to visual storytelling.
Storytelling instead of telling fairy tales.
Strategy visualization
Methods and elements of visualization: Form follows strategy.
The classics: PowerPoint and co.
The new normal: Presenting in a video call.
Modern tools: charts, strategy maps, Miro, collaboration tools, etc.
It can also be multimedia: Audio, video, napkin sketches.
Tools and apps for easy visualization.
Visual Stroytelling
This is how you successfully convey your strategy.
The Strategy Pitch.
The basic structure (pattern) of successful stories.
Learning from the start-up community, culture and success factors of start-ups.
Forms of strategy presentation.
Workshop: Visualizing and presenting your own strategy
Practical part with development of your own strategy.
Visualizing your strategy: Choosing the right tool.
Dramaturgical planning.
In this part, you will work on 10 basic slides for your visual strategy storytelling.
Professional feedback from the trainer and the group.
Your performance!
Practice your own strategy pitch.
Professional feedback and live sketched ideas for optimizing visual storytelling.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
In this workshop-style training , you will learn,
- how to put your own strategy into a structured form,
- which media mix you should ideally use to visualize the strategy,
- which methods you use to give a winning presentation and
- how to develop your own visual strategy storytelling in 10 simple steps.
You will receive a toolbox and an individual roadmap for the visualization and presentation of your strategy and can practice the implementation on site.
Methods
Alternation of impulse lecture, discussion, individual and group work, use of video tools.
Recommended for
Specialists and executives, managers, managing directors, product managers, innovation managers, employees from strategy departments and management consultancies.
Further recommendations for "Visualize and present strategies"
Start dates and details

Tuesday, 28.10.2025
10:00 am - 5:00 pm
Wednesday, 29.10.2025
09:00 am - 4:30 pm

Monday, 15.12.2025
10:00 am - 5:00 pm
Tuesday, 16.12.2025
09:00 am - 4:30 pm

Wednesday, 25.02.2026
10:00 am - 5:00 pm
Thursday, 26.02.2026
09:00 am - 4:30 pm