pds-futurejobs
['Product page','no']
Product Owner in practice - UX-focused & data-based product development
Course
3

Booking no:

34079

Product Owner in practice - UX-focused & data-based product development

Understand the importance of data for product owners, learn how to integrate data into decision-making processes and understand the methods available to you for analysis and decision-making.

3 weeks
approx. 20 hours
3 webinars & 2 self-study phases
German
Professional and Master Class

Date preview

Start date
Last module
Availability
Location
10.6.2025
23.6.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
21.7.2025
1.8.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
29.8.2025
10.9.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
3.11.2025
14.11.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
2.2.2026
13.2.2026
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
30.3.2026
17.4.2026
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online

Module overview

The following module overview shows dates for the course start on
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Module
1

Joint start

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer . The content will focus on the following topics:

  • understand users
  • The importance of data 
Webinar
120 min.

Tuesday, 10.06.2025
4:00 pm - 6:00 pm

61403586
Module
1

Joint start

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer . The content will focus on the following topics:

  • understand users
  • The importance of data 
Webinar
120 min.

Monday, 21.07.2025
4:00 pm - 6:00 pm

61403587
Module
1

Joint start

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer . The content will focus on the following topics:

  • understand users
  • The importance of data 
Webinar
120 min.

Friday, 29.08.2025
4:00 pm - 6:00 pm

61403588
Module
1

Joint start

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer . The content will focus on the following topics:

  • understand users
  • The importance of data 
Webinar
120 min.

Monday, 03.11.2025
4:00 pm - 6:00 pm

61422115
Module
1

Joint start

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer . The content will focus on the following topics:

  • understand users
  • The importance of data 
Webinar
120 min.

Monday, 02.02.2026
4:00 pm - 6:00 pm

61422116
Module
1

Joint start

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer . The content will focus on the following topics:

  • understand users
  • The importance of data 
Webinar
120 min.

Monday, 30.03.2026
4:00 pm - 6:00 pm

61422117
Module
2

Why understanding users is important & the importance of data

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Why user understanding is important
  • The days of one-size-fits-all are finally over
  • Is it really wise to always listen to the user ?
  • B2B: Who counts more, customer or user?
  • The importance of data
  • Data as an enabler of innovation
  • Data types
  • Important data terms of our time
  • How skillful handling of data makes product owner more successful
Self-study phase
150 min.
61403586
Module
2

Why understanding users is important & the importance of data

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Why user understanding is important
  • The days of one-size-fits-all are finally over
  • Is it really wise to always listen to the user ?
  • B2B: Who counts more, customer or user?
  • The importance of data
  • Data as an enabler of innovation
  • Data types
  • Important data terms of our time
  • How skillful handling of data makes product owner more successful
Self-study phase
150 min.
61403587
Module
2

Why understanding users is important & the importance of data

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Why user understanding is important
  • The days of one-size-fits-all are finally over
  • Is it really wise to always listen to the user ?
  • B2B: Who counts more, customer or user?
  • The importance of data
  • Data as an enabler of innovation
  • Data types
  • Important data terms of our time
  • How skillful handling of data makes product owner more successful
Self-study phase
150 min.
61403588
Module
2

Why understanding users is important & the importance of data

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Why user understanding is important
  • The days of one-size-fits-all are finally over
  • Is it really wise to always listen to the user ?
  • B2B: Who counts more, customer or user?
  • The importance of data
  • Data as an enabler of innovation
  • Data types
  • Important data terms of our time
  • How skillful handling of data makes product owner more successful
Self-study phase
150 min.
61422115
Module
2

Why understanding users is important & the importance of data

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Why user understanding is important
  • The days of one-size-fits-all are finally over
  • Is it really wise to always listen to the user ?
  • B2B: Who counts more, customer or user?
  • The importance of data
  • Data as an enabler of innovation
  • Data types
  • Important data terms of our time
  • How skillful handling of data makes product owner more successful
Self-study phase
150 min.
61422116
Module
2

Why understanding users is important & the importance of data

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Why user understanding is important
  • The days of one-size-fits-all are finally over
  • Is it really wise to always listen to the user ?
  • B2B: Who counts more, customer or user?
  • The importance of data
  • Data as an enabler of innovation
  • Data types
  • Important data terms of our time
  • How skillful handling of data makes product owner more successful
Self-study phase
150 min.
61422117
Module
3

Tools for a deeper understanding of users

In the second webinar, the trainer will provide you with various tools that you can use in your day-to-day work as a product owner to ensure a deeper understanding of users.

Webinar
120 min.

Monday, 16.06.2025
4:00 pm - 6:00 pm

61403586
Module
3

Tools for a deeper understanding of users

In the second webinar, the trainer will provide you with various tools that you can use in your day-to-day work as a product owner to ensure a deeper understanding of users.

Webinar
120 min.

Monday, 28.07.2025
4:00 pm - 6:00 pm

61403587
Module
3

Tools for a deeper understanding of users

In the second webinar, the trainer will provide you with various tools that you can use in your day-to-day work as a product owner to ensure a deeper understanding of users.

Webinar
120 min.

Monday, 08.09.2025
4:00 pm - 6:00 pm

61403588
Module
3

Tools for a deeper understanding of users

In the second webinar, the trainer will provide you with various tools that you can use in your day-to-day work as a product owner to ensure a deeper understanding of users.

Webinar
120 min.

Friday, 07.11.2025
4:00 pm - 6:00 pm

61422115
Module
3

Tools for a deeper understanding of users

In the second webinar, the trainer will provide you with various tools that you can use in your day-to-day work as a product owner to ensure a deeper understanding of users.

Webinar
120 min.

Friday, 06.02.2026
4:00 pm - 6:00 pm

61422116
Module
3

Tools for a deeper understanding of users

In the second webinar, the trainer will provide you with various tools that you can use in your day-to-day work as a product owner to ensure a deeper understanding of users.

Webinar
120 min.

Friday, 10.04.2026
4:00 pm - 6:00 pm

61422117
Module
4

Qualitative and quantitative data

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Quantitative and qualitative data: Which is more important? Where do I start?
  • The golden rules for handling data
  • Deep Dive: Quantitative data
  • Case study
  • Deep Dive: Qualitative data
Self-study phase
270 min.
61403586
Module
4

Qualitative and quantitative data

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Quantitative and qualitative data: Which is more important? Where do I start?
  • The golden rules for handling data
  • Deep Dive: Quantitative data
  • Case study
  • Deep Dive: Qualitative data
Self-study phase
270 min.
61403587
Module
4

Qualitative and quantitative data

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Quantitative and qualitative data: Which is more important? Where do I start?
  • The golden rules for handling data
  • Deep Dive: Quantitative data
  • Case study
  • Deep Dive: Qualitative data
Self-study phase
270 min.
61403588
Module
4

Qualitative and quantitative data

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Quantitative and qualitative data: Which is more important? Where do I start?
  • The golden rules for handling data
  • Deep Dive: Quantitative data
  • Case study
  • Deep Dive: Qualitative data
Self-study phase
270 min.
61422115
Module
4

Qualitative and quantitative data

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Quantitative and qualitative data: Which is more important? Where do I start?
  • The golden rules for handling data
  • Deep Dive: Quantitative data
  • Case study
  • Deep Dive: Qualitative data
Self-study phase
270 min.
61422116
Module
4

Qualitative and quantitative data

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Quantitative and qualitative data: Which is more important? Where do I start?
  • The golden rules for handling data
  • Deep Dive: Quantitative data
  • Case study
  • Deep Dive: Qualitative data
Self-study phase
270 min.
61422117
Module
5

Paths to a data-driven organization

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Typical conflicts
  • Data Literacy
  • Communicating decisions successfully with data storytelling
  • Anchoring data-oriented decision-making processes in the company
Self-study phase
60 min.
61403586
Module
5

Paths to a data-driven organization

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Typical conflicts
  • Data Literacy
  • Communicating decisions successfully with data storytelling
  • Anchoring data-oriented decision-making processes in the company
Self-study phase
60 min.
61403587
Module
5

Paths to a data-driven organization

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Typical conflicts
  • Data Literacy
  • Communicating decisions successfully with data storytelling
  • Anchoring data-oriented decision-making processes in the company
Self-study phase
60 min.
61403588
Module
5

Paths to a data-driven organization

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Typical conflicts
  • Data Literacy
  • Communicating decisions successfully with data storytelling
  • Anchoring data-oriented decision-making processes in the company
Self-study phase
60 min.
61422115
Module
5

Paths to a data-driven organization

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Typical conflicts
  • Data Literacy
  • Communicating decisions successfully with data storytelling
  • Anchoring data-oriented decision-making processes in the company
Self-study phase
60 min.
61422116
Module
5

Paths to a data-driven organization

This self-learning phase uses interactive learning materials to teach the following key topics:

  • Typical conflicts
  • Data Literacy
  • Communicating decisions successfully with data storytelling
  • Anchoring data-oriented decision-making processes in the company
Self-study phase
60 min.
61422117
Module
6

Conclusion

In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Webinar
180 min.

Monday, June 23, 2025
4:00 PM - 7:00 PM

61403586
Module
6

Conclusion

In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Webinar
180 min.

Friday, 01.08.2025
4:00 pm - 7:00 pm

61403587
Module
6

Conclusion

In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Webinar
180 min.

Wednesday, 10.09.2025
4:00 pm - 7:00 pm

61403588
Module
6

Conclusion

In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Webinar
180 min.

Friday, 14.11.2025
4:00 pm - 7:00 pm

61422115
Module
6

Conclusion

In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Webinar
180 min.

Friday, 13.02.2026
4:00 pm - 7:00 pm

61422116
Module
6

Conclusion

In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Webinar
180 min.

Friday, 17.04.2026
4:00 pm - 7:00 pm

61422117

Course overview

Contents

  • The importance of data for your team and your company
  • Different philosophies of product development 
  • The user-centered approach and the requirements of B2B business 
  • Skillful handling of data as a prerequisite for innovation
  • The level of data maturity in your team and your company 
  • The most important data terms and trends of our time 
  • Using data to improve the product and development process
  • Formulate goals for data analysis
  • The golden rules for handling data 
  • Methods for collecting and analyzing quantitative data
  • Methods for collecting and analyzing qualitative data
  • Independent solution of a practical problem with the help of data analysis
  • Create personas based on data
  • Application of the Value Proposition Canvas 
  • Product features from the perspective of your customers according to the Kano model
  • Data storytelling for the communication of decisions 
  • Data literacy and ways to become a data-driven organization 

How do you learn in this training course?

This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.

Live webinars: In regular online seminars, you will meet your trainer in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainer and ask questions.

Learning environment: In your online learning environment you will find useful information, downloads and extra services for this qualification measure after you have registered.

Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.

Certificate of attendance and Open Badge : As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).