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Product Owner in practice - creating strategies and successfully implementing them in an agile way
Course
4

Booking no:

34080

Product Owner in practice - creating strategies and successfully implementing them in an agile way

Bring together different dimensions in product ownership and understand how to use them to develop a strategy. Learn how to develop a roadmap and derive goals.

3 weeks
approx. 20 hours
3 webinars & 2 self-study phases
German
Master Class

Date preview

Start date
Last module
Availability
Location
2.7.2025
17.7.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
10.9.2025
25.9.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
28.10.2025
12.11.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
1.12.2025
19.12.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
3.3.2026
24.3.2026
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online

Module overview

The following module overview shows dates for the course start on
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Module
1

Joint start: Why strategies?

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer and the content will directly address the key question of why you need strategies as a product owner in the first place.

Webinar
60 min.

Wednesday, 02.07.2025
09:00 am - 10:00 am

61403583
Module
1

Joint start: Why strategies?

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer and the content will directly address the key question of why you need strategies as a product owner in the first place.

Webinar
60 min.

Wednesday, 10.09.2025
09:00 am - 10:00 am

61403584
Module
1

Joint start: Why strategies?

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer and the content will directly address the key question of why you need strategies as a product owner in the first place.

Webinar
60 min.

Tuesday, 28.10.2025
09:00 am - 10:00 am

61403585
Module
1

Joint start: Why strategies?

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer and the content will directly address the key question of why you need strategies as a product owner in the first place.

Webinar
60 min.

Monday, 01.12.2025
09:00 am - 10:00 am

61421723
Module
1

Joint start: Why strategies?

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainer and the content will directly address the key question of why you need strategies as a product owner in the first place.

Webinar
60 min.

Tuesday, 03.03.2026
09:00 am - 10:00 am

61421724
Module
2

Understanding strategies, approach, relevant dimensions

This self-learning phase uses interactive learning materials to teach the following key topics:

  • What do we mean by strategy and why do we need it?
    What characterizes a strategy
    Why do I need a strategy?
  • How do I approach strategy creation?
    Strategy creation from ongoing product development
    Methods of strategic work
  • Relevant dimensions in strategy development
    Link to the team's own work routines
    The dimension of customers or users
  • The environmental dimension: market & competition
  • The dimension of company & product potential
  • Forming a strategy from individual parts
    The SNAKE strategy method
Self-study phase
360 min.
61403583
Module
2

Understanding strategies, approach, relevant dimensions

This self-learning phase uses interactive learning materials to teach the following key topics:

  • What do we mean by strategy and why do we need it?
    What characterizes a strategy
    Why do I need a strategy?
  • How do I approach strategy creation?
    Strategy creation from ongoing product development
    Methods of strategic work
  • Relevant dimensions in strategy development
    Link to the team's own work routines
    The dimension of customers or users
  • The environmental dimension: market & competition
  • The dimension of company & product potential
  • Forming a strategy from individual parts
    The SNAKE strategy method
Self-study phase
360 min.
61403584
Module
2

Understanding strategies, approach, relevant dimensions

This self-learning phase uses interactive learning materials to teach the following key topics:

  • What do we mean by strategy and why do we need it?
    What characterizes a strategy
    Why do I need a strategy?
  • How do I approach strategy creation?
    Strategy creation from ongoing product development
    Methods of strategic work
  • Relevant dimensions in strategy development
    Link to the team's own work routines
    The dimension of customers or users
  • The environmental dimension: market & competition
  • The dimension of company & product potential
  • Forming a strategy from individual parts
    The SNAKE strategy method
Self-study phase
360 min.
61403585
Module
2

Understanding strategies, approach, relevant dimensions

This self-learning phase uses interactive learning materials to teach the following key topics:

  • What do we mean by strategy and why do we need it?
    What characterizes a strategy
    Why do I need a strategy?
  • How do I approach strategy creation?
    Strategy creation from ongoing product development
    Methods of strategic work
  • Relevant dimensions in strategy development
    Link to the team's own work routines
    The dimension of customers or users
  • The environmental dimension: market & competition
  • The dimension of company & product potential
  • Forming a strategy from individual parts
    The SNAKE strategy method
Self-study phase
360 min.
61421723
Module
2

Understanding strategies, approach, relevant dimensions

This self-learning phase uses interactive learning materials to teach the following key topics:

  • What do we mean by strategy and why do we need it?
    What characterizes a strategy
    Why do I need a strategy?
  • How do I approach strategy creation?
    Strategy creation from ongoing product development
    Methods of strategic work
  • Relevant dimensions in strategy development
    Link to the team's own work routines
    The dimension of customers or users
  • The environmental dimension: market & competition
  • The dimension of company & product potential
  • Forming a strategy from individual parts
    The SNAKE strategy method
Self-study phase
360 min.
61421724
Module
3

First steps in practice

In the second webinar, the trainer will give you important tips on how to take your first practical steps with your strategies.

Webinar
120 min.

Friday, 11.07.2025
09:00 am - 11:00 am

61403583
Module
3

First steps in practice

In the second webinar, the trainer will give you important tips on how to take your first practical steps with your strategies.

Webinar
120 min.

Friday, 19.09.2025
09:00 am - 11:00 am

61403584
Module
3

First steps in practice

In the second webinar, the trainer will give you important tips on how to take your first practical steps with your strategies.

Webinar
120 min.

Thursday, 06.11.2025
09:00 am - 11:00 am

61403585
Module
3

First steps in practice

In the second webinar, the trainer will give you important tips on how to take your first practical steps with your strategies.

Webinar
120 min.

Thursday, 11.12.2025
09:00 am - 11:00 am

61421723
Module
3

First steps in practice

In the second webinar, the trainer will give you important tips on how to take your first practical steps with your strategies.

Webinar
120 min.

Friday, 13.03.2026
09:00 am - 11:00 am

61421724
Module
4

Form, apply and evaluate strategies

This self-learning phase uses interactive learning materials to teach the following key topics:

  • The transfer to corporate reality
  • Create and develop roadmaps
  • Internal company communication
  • Influence on prioritization
  • Evaluating strategies, OKR and strategic learning
  • Making strategies evaluable
  • OKR as a method
  • Strategic learning
Self-study phase
240 min.
61403583
Module
4

Form, apply and evaluate strategies

This self-learning phase uses interactive learning materials to teach the following key topics:

  • The transfer to corporate reality
  • Create and develop roadmaps
  • Internal company communication
  • Influence on prioritization
  • Evaluating strategies, OKR and strategic learning
  • Making strategies evaluable
  • OKR as a method
  • Strategic learning
Self-study phase
240 min.
61403584
Module
4

Form, apply and evaluate strategies

This self-learning phase uses interactive learning materials to teach the following key topics:

  • The transfer to corporate reality
  • Create and develop roadmaps
  • Internal company communication
  • Influence on prioritization
  • Evaluating strategies, OKR and strategic learning
  • Making strategies evaluable
  • OKR as a method
  • Strategic learning
Self-study phase
240 min.
61403585
Module
4

Form, apply and evaluate strategies

This self-learning phase uses interactive learning materials to teach the following key topics:

  • The transfer to corporate reality
  • Create and develop roadmaps
  • Internal company communication
  • Influence on prioritization
  • Evaluating strategies, OKR and strategic learning
  • Making strategies evaluable
  • OKR as a method
  • Strategic learning
Self-study phase
240 min.
61421723
Module
4

Form, apply and evaluate strategies

This self-learning phase uses interactive learning materials to teach the following key topics:

  • The transfer to corporate reality
  • Create and develop roadmaps
  • Internal company communication
  • Influence on prioritization
  • Evaluating strategies, OKR and strategic learning
  • Making strategies evaluable
  • OKR as a method
  • Strategic learning
Self-study phase
240 min.
61421724
Module
5

Joint conclusion

In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Webinar
180 min.

Thursday, 17.07.2025
09:00 am - 12:00 pm

61403583
Module
5

Joint conclusion

In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Webinar
180 min.

Thursday, 25.09.2025
09:00 am - 12:00 pm

61403584
Module
5

Joint conclusion

In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Webinar
180 min.

Wednesday, 12.11.2025
09:00 am - 12:00 pm

61403585
Module
5

Joint conclusion

In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Webinar
180 min.

Friday, 19.12.2025
09:00 am - 12:00 pm

61421723
Module
5

Joint conclusion

In the final webinar, you will reflect with the trainer on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Webinar
180 min.

Tuesday, 24.03.2026
09:00 am - 12:00 pm

61421724

Course overview

Contents

  • Product strategy as a success factor for product owners
  • What do we mean by strategy and what do we need it for?
  • Strategy creation from ongoing product development
  • Methods of strategic work
  • Linking to the team's own work routines
  • Relevant dimensions in strategy creation
  • The customer dimension
  • The environmental dimension: market and competition analysis
  • The dimension of company and product potential
  • Forming a strategy from individual parts: The SNAKE strategy
  • Transferring the strategy to the reality of the company
  • Create and develop roadmaps
  • Internal company communication
  • Influence of the strategy on prioritization
  • Making strategies evaluable
  • OKR as a strategy method
  • Strategic learning

How do you learn in this training course?

This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.

Live webinars: In regular online seminars, you will meet your trainer in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainer and ask questions.

Learning environment: In your online learning environment you will find useful information, downloads and extra services for this qualification measure after you have registered.

Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).