Course
4

Booking no:

34080

Product Owner in practice – creating strategies & implementing them successfully in an agile manner

Bring together different dimensions in product ownership and understand how to use them to develop a strategy. Learn how to develop a roadmap and derive goals.

16 hours over 3 weeks
approx. 20 hours
3 webinars & 2 self-study phases
German
Master Class

Date preview

Start date
Last module
Availability
Location
9.12.2026
7.1.2027
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
4.2.2027
26.2.2027
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
29.6.2027
20.7.2027
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online

Module overview

The following module overview shows dates for the course start on
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Module
1

Joint start: Why strategies?

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainers and the content will directly address the key question of why you need strategies as a product owner in the first place.

Webinar
1 h

Wednesday, December 9, 2026
9:00 a.m. – 10:00 a.m.

61466157
Module
1

Joint start: Why strategies?

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainers and the content will directly address the key question of why you need strategies as a product owner in the first place.

Webinar
1 h

Thursday, February 4, 2027
9:00 a.m. – 10:00 a.m.

61466161
Module
1

Joint start: Why strategies?

The first webinar starts with an introduction to the learning environment, as well as the expectations and goals for the course. You will also get to know the trainers and the content will directly address the key question of why you need strategies as a product owner in the first place.

Webinar
1 h

Tuesday, June 29, 2027
9:00 a.m. – 10:00 a.m.

61480580
Module
2

Understanding strategies, approach, relevant dimensions

This self-learning phase uses interactive learning materials to teach the following key topics:

  • What do we mean by strategy and why do we need it?
    What characterizes a strategy
    Why do I need a strategy?
  • How do I approach strategy creation?
    Strategy creation from ongoing product development
    Methods of strategic work
  • Relevant dimensions in strategy creation
    Link to the team's own work routines
    The dimension of customers or users
  • The environmental dimension: market & competition
  • The dimension of company & product potential
  • Forming a strategy from individual parts
    The SNAKE strategy method
Self-study phase
6 h
61466157
Module
2

Understanding strategies, approach, relevant dimensions

This self-learning phase uses interactive learning materials to teach the following key topics:

  • What do we mean by strategy and why do we need it?
    What characterizes a strategy
    Why do I need a strategy?
  • How do I approach strategy creation?
    Strategy creation from ongoing product development
    Methods of strategic work
  • Relevant dimensions in strategy creation
    Link to the team's own work routines
    The dimension of customers or users
  • The environmental dimension: market & competition
  • The dimension of company & product potential
  • Forming a strategy from individual parts
    The SNAKE strategy method
Self-study phase
6 h
61466161
Module
2

Understanding strategies, approach, relevant dimensions

This self-learning phase uses interactive learning materials to teach the following key topics:

  • What do we mean by strategy and why do we need it?
    What characterizes a strategy
    Why do I need a strategy?
  • How do I approach strategy creation?
    Strategy creation from ongoing product development
    Methods of strategic work
  • Relevant dimensions in strategy creation
    Link to the team's own work routines
    The dimension of customers or users
  • The environmental dimension: market & competition
  • The dimension of company & product potential
  • Forming a strategy from individual parts
    The SNAKE strategy method
Self-study phase
6 h
61480580
Module
3

First steps in practice

In the second webinar, the trainers will give you important tips on how to take your first practical steps with your strategies.

Webinar
2 h

Friday, December 18, 2026
, 9:00 a.m. – 11:00 a.m.

61466157
Module
3

First steps in practice

In the second webinar, the trainers will give you important tips on how to take your first practical steps with your strategies.

Webinar
2 h

Monday, February 15, 2027
9:00 a.m. – 11:00 a.m.

61466161
Module
3

First steps in practice

In the second webinar, the trainers will give you important tips on how to take your first practical steps with your strategies.

Webinar
2 h

Friday, July 9, 2027
9:00 a.m. – 11:00 a.m.

61480580
Module
4

Form, apply and evaluate strategies

This self-learning phase uses interactive learning materials to teach the following key topics:

  • The transfer to corporate reality
  • Create and develop roadmaps
  • Internal company communication
  • Influence on prioritization
  • Evaluating strategies, OKR and strategic learning
  • Making strategies evaluable
  • OKR as a method
  • Strategic learning
Self-study phase
4 h
61466157
Module
4

Form, apply and evaluate strategies

This self-learning phase uses interactive learning materials to teach the following key topics:

  • The transfer to corporate reality
  • Create and develop roadmaps
  • Internal company communication
  • Influence on prioritization
  • Evaluating strategies, OKR and strategic learning
  • Making strategies evaluable
  • OKR as a method
  • Strategic learning
Self-study phase
4 h
61466161
Module
4

Form, apply and evaluate strategies

This self-learning phase uses interactive learning materials to teach the following key topics:

  • The transfer to corporate reality
  • Create and develop roadmaps
  • Internal company communication
  • Influence on prioritization
  • Evaluating strategies, OKR and strategic learning
  • Making strategies evaluable
  • OKR as a method
  • Strategic learning
Self-study phase
4 h
61480580
Module
5

Joint conclusion

In the final webinar, you will reflect with the trainers on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Webinar
3 h

Thursday, January 7, 2027
, 9:00 a.m. – 12:00 p.m.

61466157
Module
5

Joint conclusion

In the final webinar, you will reflect with the trainers on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Webinar
3 h

Friday, February 26, 2027
, 9:00 a.m. – 12:00 p.m.

61466161
Module
5

Joint conclusion

In the final webinar, you will reflect with the trainers on the transfer tasks from the previous self-study phases. Together, you will work out the most important learnings and results and discuss how to successfully transfer them into practice.

Webinar
3 h

Tuesday, July 20, 2027
9:00 a.m. – 12:00 p.m.

61480580

Course overview

Contents

  • Product strategy as a success factor for product owners
  • What do we mean by strategy and what do we need it for?
  • Strategy creation from ongoing product development
  • Methods of strategic work
  • Linking to the team's own work routines
  • Relevant dimensions in strategy creation
  • The customer dimension
  • The environmental dimension: market and competition analysis
  • The dimension of company and product potential
  • Forming a strategy from individual parts: The SNAKE strategy
  • Transferring the strategy to the reality of the company
  • Create and develop roadmaps
  • Internal company communication
  • Influence of the strategy on prioritization
  • Making strategies evaluable
  • OKR as a strategy method
  • Strategic learning

How do you learn in this training course?

This course offers a digital blended learning approach designed for working professionals. Through a flexible combination of online seminars and self-study sessions, you’ll be sure to achieve your goals. Here’s what you’ll learn in this training program:

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material. 

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning Community:A digital learning community will be available to you throughoutthe course. trainers with other participants and the trainers , and ask any questions you may have.

Certificate of Completion and Open Badge:As a graduate of the class, you will receive a certificate of completion and an open badge, which you can easily share on professional networks (such as LinkedIn).