pds-futurejobs
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Strategies for service owners: Aligning the service with business value
Course
4

Booking no:

34884

Strategies for service owners: Aligning the service with business value

Learn how to take business criteria into account when evaluating services, carry out risk analyses and derive service targets.

4 weeks
approx. 20 hours
3 webinars & 4 self-study phases
German
Master Class

Date preview

Start date
Last module
Availability
Location
9.7.2025
30.7.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
6.10.2025
30.10.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
3.12.2025
15.12.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
4.3.2026
18.3.2026
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online

Module overview

The following module overview shows dates for the course start on
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Module
1

Kick-off, introduction and a first overview

In the first webinar, we start with a detailed introduction to the learning environment, expectations and objectives for the course. You will get to know the trainers and your virtual class for the course and get an initial overview of the criteria and levers for economically successful services.

Webinar
120 min.

Wednesday, 09.07.2025
09:00 am - 11:00 am

61405189
Module
1

Kick-off, introduction and a first overview

In the first webinar, we start with a detailed introduction to the learning environment, expectations and objectives for the course. You will get to know the trainers and your virtual class for the course and get an initial overview of the criteria and levers for economically successful services.

Webinar
120 min.

Monday, 06.10.2025
09:00 am - 11:00 am

61405190
Module
1

Kick-off, introduction and a first overview

In the first webinar, we start with a detailed introduction to the learning environment, expectations and objectives for the course. You will get to know the trainers and your virtual class for the course and get an initial overview of the criteria and levers for economically successful services.

Webinar
120 min.

Wednesday, 03.12.2025
09:00 am - 11:00 am

61422901
Module
1

Kick-off, introduction and a first overview

In the first webinar, we start with a detailed introduction to the learning environment, expectations and objectives for the course. You will get to know the trainers and your virtual class for the course and get an initial overview of the criteria and levers for economically successful services.

Webinar
120 min.

Wednesday, 04.03.2026
09:00 am - 11:00 am

61422902
Module
2

From business value to the service blueprint

The economic benefit of a service is the measure of all things - for both customers and provider. But how exactly does an adequate benefit arise, what influence does the service owner have and what does this mean for the introduction and production of the service? This module provides answers to these questions:

  • Define the economic benefit of a service
  • Formulate a concrete value proposition
  • The service introduction and its phases
  • Business Blueprint and Service Blueprint
  • Putting the service into operation
Self-study phase
180 min.
61405189
Module
2

From business value to the service blueprint

The economic benefit of a service is the measure of all things - for both customers and provider. But how exactly does an adequate benefit arise, what influence does the service owner have and what does this mean for the introduction and production of the service? This module provides answers to these questions:

  • Define the economic benefit of a service
  • Formulate a concrete value proposition
  • The service introduction and its phases
  • Business Blueprint and Service Blueprint
  • Putting the service into operation
Self-study phase
180 min.
61405190
Module
2

From business value to the service blueprint

The economic benefit of a service is the measure of all things - for both customers and provider. But how exactly does an adequate benefit arise, what influence does the service owner have and what does this mean for the introduction and production of the service? This module provides answers to these questions:

  • Define the economic benefit of a service
  • Formulate a concrete value proposition
  • The service introduction and its phases
  • Business Blueprint and Service Blueprint
  • Putting the service into operation
Self-study phase
180 min.
61422901
Module
2

From business value to the service blueprint

The economic benefit of a service is the measure of all things - for both customers and provider. But how exactly does an adequate benefit arise, what influence does the service owner have and what does this mean for the introduction and production of the service? This module provides answers to these questions:

  • Define the economic benefit of a service
  • Formulate a concrete value proposition
  • The service introduction and its phases
  • Business Blueprint and Service Blueprint
  • Putting the service into operation
Self-study phase
180 min.
61422902
Module
3

Making the service plannable and secure with SLAs

The service level agreement not only serves to document all service agreements. It is also an important tool for strategic alignment and control. The topics at a glance:

  • Using the service level agreement as a strategic instrument
  • Develop, write, read and check service level agreements
  • Check service levels correctly
  • Structuring service levels - the 5-step method
  • Evaluate service reports and define key KPIs
Self-study phase
180 min.
61405189
Module
3

Making the service plannable and secure with SLAs

The service level agreement not only serves to document all service agreements. It is also an important tool for strategic alignment and control. The topics at a glance:

  • Using the service level agreement as a strategic instrument
  • Develop, write, read and check service level agreements
  • Check service levels correctly
  • Structuring service levels - the 5-step method
  • Evaluate service reports and define key KPIs
Self-study phase
180 min.
61405190
Module
3

Making the service plannable and secure with SLAs

The service level agreement not only serves to document all service agreements. It is also an important tool for strategic alignment and control. The topics at a glance:

  • Using the service level agreement as a strategic instrument
  • Develop, write, read and check service level agreements
  • Check service levels correctly
  • Structuring service levels - the 5-step method
  • Evaluate service reports and define key KPIs
Self-study phase
180 min.
61422901
Module
3

Making the service plannable and secure with SLAs

The service level agreement not only serves to document all service agreements. It is also an important tool for strategic alignment and control. The topics at a glance:

  • Using the service level agreement as a strategic instrument
  • Develop, write, read and check service level agreements
  • Check service levels correctly
  • Structuring service levels - the 5-step method
  • Evaluate service reports and define key KPIs
Self-study phase
180 min.
61422902
Module
4

Reconciling business value and budgets - Part I

In the second webinar, you will reflect with the trainers on the transfer tasks from the first two self-learning phases, work together to identify the most important learnings and results, and discuss how to successfully transfer them into practice.

Webinar
180 min.

Friday, 18.07.2025
09:00 am - 12:00 pm

61405189
Module
4

Reconciling business value and budgets - Part I

In the second webinar, you will reflect with the trainers on the transfer tasks from the first two self-learning phases, work together to identify the most important learnings and results, and discuss how to successfully transfer them into practice.

Webinar
180 min.

Wednesday, 22.10.2025
09:00 am - 12:00 pm

61405190
Module
4

Reconciling business value and budgets - Part I

In the second webinar, you will reflect with the trainers on the transfer tasks from the first two self-learning phases, work together to identify the most important learnings and results, and discuss how to successfully transfer them into practice.

Webinar
180 min.

Wednesday, 10.12.2025
09:00 a.m. - 12:00 p.m.

61422901
Module
4

Reconciling business value and budgets - Part I

In the second webinar, you will reflect with the trainers on the transfer tasks from the first two self-learning phases, work together to identify the most important learnings and results, and discuss how to successfully transfer them into practice.

Webinar
180 min.

Wednesday, 11.03.2026
09:00 am - 12:00 pm

61422902
Module
5

Determine and calculate the service price

The profitability of a service is the decisive KPI. Precise knowledge and recurring analysis of the cost drivers and cost structure is essential for the service owner. This module shows which methods can be used to optimize service costs in a targeted manner without sacrificing utility value. You will learn:

  • All factors for service pricing in detail
  • Structuring service costs and identifying cost drivers
  • Budgeting operating costs and costs for strategic development
  • Profitability calculation (ROI analysis) for services
  • Design and establish service prices
Self-study phase
180 min.
61405189
Module
5

Determine and calculate the service price

The profitability of a service is the decisive KPI. Precise knowledge and recurring analysis of the cost drivers and cost structure is essential for the service owner. This module shows which methods can be used to optimize service costs in a targeted manner without sacrificing utility value. You will learn:

  • All factors for service pricing in detail
  • Structuring service costs and identifying cost drivers
  • Budgeting operating costs and costs for strategic development
  • Profitability calculation (ROI analysis) for services
  • Design and establish service prices
Self-study phase
180 min.
61405190
Module
5

Determine and calculate the service price

The profitability of a service is the decisive KPI. Precise knowledge and recurring analysis of the cost drivers and cost structure is essential for the service owner. This module shows which methods can be used to optimize service costs in a targeted manner without sacrificing utility value. You will learn:

  • All factors for service pricing in detail
  • Structuring service costs and identifying cost drivers
  • Budgeting operating costs and costs for strategic development
  • Profitability calculation (ROI analysis) for services
  • Design and establish service prices
Self-study phase
180 min.
61422901
Module
5

Determine and calculate the service price

The profitability of a service is the decisive KPI. Precise knowledge and recurring analysis of the cost drivers and cost structure is essential for the service owner. This module shows which methods can be used to optimize service costs in a targeted manner without sacrificing utility value. You will learn:

  • All factors for service pricing in detail
  • Structuring service costs and identifying cost drivers
  • Budgeting operating costs and costs for strategic development
  • Profitability calculation (ROI analysis) for services
  • Design and establish service prices
Self-study phase
180 min.
61422902
Module
6

Strategically aligning the service

In the long term, the service strategy is crucial for the overall success and operation of the service. In this module, you will learn how to develop strategies, set goals and position your services sustainably:

  • Strategic objectives for services
  • Evaluation of service targets
  • Designing service strategies
  • Implementation of the service strategy
  • Strategic service marketing
Self-study phase
180 min.
61405189
Module
6

Strategically aligning the service

In the long term, the service strategy is crucial for the overall success and operation of the service. In this module, you will learn how to develop strategies, set goals and position your services sustainably:

  • Strategic objectives for services
  • Evaluation of service targets
  • Designing service strategies
  • Implementation of the service strategy
  • Strategic service marketing
Self-study phase
180 min.
61405190
Module
6

Strategically aligning the service

In the long term, the service strategy is crucial for the overall success and operation of the service. In this module, you will learn how to develop strategies, set goals and position your services sustainably:

  • Strategic objectives for services
  • Evaluation of service targets
  • Designing service strategies
  • Implementation of the service strategy
  • Strategic service marketing
Self-study phase
180 min.
61422901
Module
6

Strategically aligning the service

In the long term, the service strategy is crucial for the overall success and operation of the service. In this module, you will learn how to develop strategies, set goals and position your services sustainably:

  • Strategic objectives for services
  • Evaluation of service targets
  • Designing service strategies
  • Implementation of the service strategy
  • Strategic service marketing
Self-study phase
180 min.
61422902
Module
7

Reconciling business value and budgets - Part II

In the final webinar of the course, you will reflect with the trainers on the transfer tasks from the last two self-study phases, work out the most important learnings and results together, and discuss how to successfully transfer them into practice.

Webinar
180 min.

Wednesday, 30.07.2025
09:00 am - 12:00 pm

61405189
Module
7

Reconciling business value and budgets - Part II

In the final webinar of the course, you will reflect with the trainers on the transfer tasks from the last two self-study phases, work out the most important learnings and results together, and discuss how to successfully transfer them into practice.

Webinar
180 min.

Thursday, 30.10.2025
09:00 am - 12:00 pm

61405190
Module
7

Reconciling business value and budgets - Part II

In the final webinar of the course, you will reflect with the trainers on the transfer tasks from the last two self-study phases, work out the most important learnings and results together, and discuss how to successfully transfer them into practice.

Webinar
180 min.

Monday, 15.12.2025
09:00 a.m. - 12:00 p.m.

61422901
Module
7

Reconciling business value and budgets - Part II

In the final webinar of the course, you will reflect with the trainers on the transfer tasks from the last two self-study phases, work out the most important learnings and results together, and discuss how to successfully transfer them into practice.

Webinar
180 min.

Wednesday, 18.03.2026
09:00 am - 12:00 pm

61422902

Course overview

Contents

1. from business value to the service blueprint

  • Define the economic benefit of a service
  • Formulate a concrete value proposition
  • The service introduction and its phases
  • Business Blueprint and Service Blueprint
  • Putting the service into operation

2. make the service plannable and secure with SLAs

  • Using the service level agreement as a strategic instrument
  • Develop, read and check service level agreements
  • Check service levels correctly
  • Structuring service levels - the 5-step method
  • Evaluate service reports and define key KPIs

3. determine and calculate the service price

  • All factors for service pricing in detail
  • Structuring service costs and identifying cost drivers
  • Budgeting operating costs and costs for strategic development
  • Profitability calculation (ROI analysis) for services
  • Design and establish service prices

4. strategically align the service 

  • Strategic objectives for services
  • Evaluation of service targets
  • Designing service strategies
  • Implementation of the service strategy
  • Strategic service marketing

This is how you learn in this course

This online course offers you a digital blended concept that has been developed for part-time learning. With a time budget of at least 3-4 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in the course:

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and clarify your questions.

Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.

Certificate of attendance and Open Badge : As a graduate of the course, you will receive a certificate and an Open Badge that you can easily share in professional networks (e.g. LinkedIn).