Did you know?
This course is part of the certified Master Class "Service Owner". If you book the entire Master Class, you save 33 percent compared to booking the individual modules.
In the first webinar, we start with a detailed introduction to the learning environment, expectations and objectives for the course. You will get to know the trainers and your virtual class for the course and get an initial overview of the criteria and levers for economically successful services.
The economic benefit of a service is the measure of all things - for both customers and provider. But how exactly does an adequate benefit arise, what influence does the service owner have and what does this mean for the introduction and production of the service? This module provides answers to these questions:
- Define the economic benefit of a service
- Formulate a concrete value proposition
- The service introduction and its phases
- Business Blueprint and Service Blueprint
- Putting the service into operation
The service level agreement not only serves to document all service agreements. It is also an important tool for strategic alignment and control. The topics at a glance:
- Using the service level agreement as a strategic instrument
- Develop, write, read and check service level agreements
- Check service levels correctly
- Structuring service levels - the 5-step method
- Evaluate service reports and define key KPIs
In the second webinar, you will reflect with the trainers on the transfer tasks from the first two self-learning phases, work together to identify the most important learnings and results, and discuss how to successfully transfer them into practice.
The profitability of a service is the decisive KPI. Precise knowledge and recurring analysis of the cost drivers and cost structure is essential for the service owner. This module shows which methods can be used to optimize service costs in a targeted manner without sacrificing utility value. You will learn:
- All factors for service pricing in detail
- Structuring service costs and identifying cost drivers
- Budgeting operating costs and costs for strategic development
- Profitability calculation (ROI analysis) for services
- Design and establish service prices
In the long term, the service strategy is crucial for the overall success and operation of the service. In this module, you will learn how to develop strategies, set goals and position your services sustainably:
- Strategic objectives for services
- Evaluation of service targets
- Designing service strategies
- Implementation of the service strategy
- Strategic service marketing
In the final webinar of the course, you will reflect with the trainers on the transfer tasks from the last two self-study phases, work out the most important learnings and results together, and discuss how to successfully transfer them into practice.
Contents
1. from business value to the service blueprint
- Define the economic benefit of a service
- Formulate a concrete value proposition
- The service introduction and its phases
- Business Blueprint and Service Blueprint
- Putting the service into operation
2. make the service plannable and secure with SLAs
- Using the service level agreement as a strategic instrument
- Develop, read and check service level agreements
- Check service levels correctly
- Structuring service levels - the 5-step method
- Evaluate service reports and define key KPIs
3. determine and calculate the service price
- All factors for service pricing in detail
- Structuring service costs and identifying cost drivers
- Budgeting operating costs and costs for strategic development
- Profitability calculation (ROI analysis) for services
- Design and establish service prices
4. strategically align the service
- Strategic objectives for services
- Evaluation of service targets
- Designing service strategies
- Implementation of the service strategy
- Strategic service marketing
This is how you learn in this course
This online course offers you a digital blended concept that has been developed for part-time learning. With a time budget of at least 3-4 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in the course:
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.
Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and clarify your questions.
Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.
Certificate of attendance and Open Badge : As a graduate of the course, you will receive a certificate and an Open Badge that you can easily share in professional networks (e.g. LinkedIn).
Your benefit
- You will learn how to introduce, fill and establish the new role of Service Owner in your organization.
- You will learn the most important definitions of terms and key methodological principles of service management.
- You will find out which components, features and KPIs characterize successful services.
- You will be provided with strategies and methods to help you stakeholders
- You combine service responsibility, service competence and entrepreneurial thinking and thus offer yourself for a responsible role in your organization.
- You will qualify for a new profession that will play a major role in the future and is already in high demand today.
Take an active part in our online community and work with your own questions - this is how you will benefit most from this online training. This will allow you to apply the content both in self-study and in practical exercises.
Methods
Well-founded trainer, presentations, practical exercises, self-reflection, discussions, work aids, group work on real projects of the participants and exchange of experience in the learning community.
Recommended for
This course is aimed at people who are responsible for the development, implementation and continuous improvement of services in companies or organizations. This includes service managers and service designers, but also managers and specialists from other areas such as sales, marketing, customer service or product management.
Overall, the course provides an overview and introduction to the work of the service owner. It is equally suitable for newcomers and career changers as well as for people with previous knowledge who want to sharpen their tasks and role and make a greater impact with their work.
Further recommendations for "Strategies for service owners: Aligning service with business value"
Attendees comments
The mix of self-study phases and webinars, in which practical knowledge is imparted, is particularly helpful for prospective service owners.

Great format for prospective service owners. In-depth knowledge is imparted and practical exchange is practiced here.

Great, modern concept with a mix of webinars and self-study phases. I found the course ideal for gaining a comprehensive insight into the role and tasks of a service owner. In addition to the theory, there were lots of practical examples and room for questions and discussions.

The Master Class 'Service Owner' offers a perfect mix of self-study phases and interactive webinars. The live webinars offer plenty of scope for practical examples and questions. The course content is conveyed very clearly using numerous practical examples. I was able to integrate valuable knowledge from all four modules into my day-to-day work.

"I particularly liked the great concept with the screening of all ITSM-relevant levels and ecosystems."

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