Blended learning

Strategies for service owners: Aligning the service with business value

Service business models, cost management and successful service marketing

This blended learning is held in German.
Service owners bear full responsibility for their services - not only for their quality, but also for their profitability. Basic business knowledge and know-how in service costing are a great help here. This course provides service owners with the necessary skills and knowledge to increase business value, optimize costs and increase the ROI of their service. The course consists of didactically high-quality self-study modules and live webinars. It has been designed so that you can learn flexibly over a period of four weeks - ideal if you want to continue your education while working.

Did you know?

This course is part of the certified Master Class "Service Owner". If you book the entire Master Class, you save 33 percent compared to booking the individual modules.

Module 1: Webinar
120 min.
Kick-off, introduction and a first overview
Kick-off, introduction and a first overview

In the first webinar, we start with a detailed introduction to the learning environment, expectations and objectives for the course. You will get to know the trainers and your virtual class for the course and get an initial overview of the criteria and levers for economically successful services.

Module 2: Self-study phase
180 min.
From business value to the service blueprint
From business value to the service blueprint

The economic benefit of a service is the measure of all things - for both customers and provider. But how exactly does an adequate benefit arise, what influence does the service owner have and what does this mean for the introduction and production of the service? This module provides answers to these questions:

  • Define the economic benefit of a service
  • Formulate a concrete value proposition
  • The service introduction and its phases
  • Business Blueprint and Service Blueprint
  • Putting the service into operation
Module 3: Self-study phase
180 min.
Making the service plannable and secure with SLAs
Making the service plannable and secure with SLAs

The service level agreement not only serves to document all service agreements. It is also an important tool for strategic alignment and control. The topics at a glance:

  • Using the service level agreement as a strategic instrument
  • Develop, write, read and check service level agreements
  • Check service levels correctly
  • Structuring service levels - the 5-step method
  • Evaluate service reports and define key KPIs
Module 4: Webinar
180 min.
Reconciling business value and budgets - Part I
Reconciling business value and budgets - Part I

In the second webinar, you will reflect with the trainers on the transfer tasks from the first two self-learning phases, work together to identify the most important learnings and results, and discuss how to successfully transfer them into practice.

Module 5: Self-study phase
180 min.
Determine and calculate the service price
Determine and calculate the service price

The profitability of a service is the decisive KPI. Precise knowledge and recurring analysis of the cost drivers and cost structure is essential for the service owner. This module shows which methods can be used to optimize service costs in a targeted manner without sacrificing utility value. You will learn:

  • All factors for service pricing in detail
  • Structuring service costs and identifying cost drivers
  • Budgeting operating costs and costs for strategic development
  • Profitability calculation (ROI analysis) for services
  • Design and establish service prices
Module 6: Self-study phase
180 min.
Strategically aligning the service
Strategically aligning the service

In the long term, the service strategy is crucial for the overall success and operation of the service. In this module, you will learn how to develop strategies, set goals and position your services sustainably:

  • Strategic objectives for services
  • Evaluation of service targets
  • Designing service strategies
  • Implementation of the service strategy
  • Strategic service marketing
Module 7: Webinar
180 min.
Reconciling business value and budgets - Part II
Reconciling business value and budgets - Part II

In the final webinar of the course, you will reflect with the trainers on the transfer tasks from the last two self-study phases, work out the most important learnings and results together, and discuss how to successfully transfer them into practice.

Contents

1. from business value to the service blueprint

  • Define the economic benefit of a service
  • Formulate a concrete value proposition
  • The service introduction and its phases
  • Business Blueprint and Service Blueprint
  • Putting the service into operation

2. make the service plannable and secure with SLAs

  • Using the service level agreement as a strategic instrument
  • Develop, read and check service level agreements
  • Check service levels correctly
  • Structuring service levels - the 5-step method
  • Evaluate service reports and define key KPIs

3. determine and calculate the service price

  • All factors for service pricing in detail
  • Structuring service costs and identifying cost drivers
  • Budgeting operating costs and costs for strategic development
  • Profitability calculation (ROI analysis) for services
  • Design and establish service prices

4. strategically align the service 

  • Strategic objectives for services
  • Evaluation of service targets
  • Designing service strategies
  • Implementation of the service strategy
  • Strategic service marketing

This is how you learn in this course

This online course offers you a digital blended concept that has been developed for part-time learning. With a time budget of at least 3-4 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in the course:

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and clarify your questions.

Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.

Certificate of attendance and Open Badge : As a graduate of the course, you will receive a certificate and an Open Badge that you can easily share in professional networks (e.g. LinkedIn). 

Your benefit

  • You will learn how to introduce, fill and establish the new role of Service Owner in your organization.
  • You will learn the most important definitions of terms and key methodological principles of service management.
  • You will find out which components, features and KPIs characterize successful services.
  • You will be provided with strategies and methods to help you stakeholders
  • You combine service responsibility, service competence and entrepreneurial thinking and thus offer yourself for a responsible role in your organization.
  • You will qualify for a new profession that will play a major role in the future and is already in high demand today.

Take an active part in our online community and work with your own questions - this is how you will benefit most from this online training. This will allow you to apply the content both in self-study and in practical exercises.

Methods

Well-founded trainer, presentations, practical exercises, self-reflection, discussions, work aids, group work on real projects of the participants and exchange of experience in the learning community.

Recommended for

This course is aimed at people who are responsible for the development, implementation and continuous improvement of services in companies or organizations. This includes service managers and service designers, but also managers and specialists from other areas such as sales, marketing, customer service or product management.

Overall, the course provides an overview and introduction to the work of the service owner. It is equally suitable for newcomers and career changers as well as for people with previous knowledge who want to sharpen their tasks and role and make a greater impact with their work.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Strategies for service owners: Aligning service with business value"

Attendees comments

The mix of self-study phases and webinars, in which practical knowledge is imparted, is particularly helpful for prospective service owners.

Nico Besch
IT Service Management , Bayerische Versorgungskammer

Great format for prospective service owners. In-depth knowledge is imparted and practical exchange is practiced here.

Arthur Sammet
Service Catalogue Manager, SIGNAL IDUNA Group

Great, modern concept with a mix of webinars and self-study phases. I found the course ideal for gaining a comprehensive insight into the role and tasks of a service owner. In addition to the theory, there were lots of practical examples and room for questions and discussions.

Jessica Nacci
IT Service and IT Process Manager, HAUSBANK MÜNCHEN eG

The Master Class 'Service Owner' offers a perfect mix of self-study phases and interactive webinars. The live webinars offer plenty of scope for practical examples and questions. The course content is conveyed very clearly using numerous practical examples. I was able to integrate valuable knowledge from all four modules into my day-to-day work.

Sven Benninghaus
IT Specialist, ADAC IT Service GmbH

"I particularly liked the great concept with the screening of all ITSM-relevant levels and ecosystems."

Edvin Okanovic
ADAC IT-Service GmbH
View into the product

Here you can get impressions of the training as well as information about the training topic.

Articles, interviews or whitepapers on the topic

From service management to the role of the service owner

Whether IT helpdesk, specialist applications, cloud services or web store: IT services have become ubiquitous thanks to digitalization. But with the multitude of tasks comes complexity. After all, the services need to be managed profitably - both internally and externally. This is why more and more companies are relying on centralized IT service management and the role of the service owner as an integral component. From service management [...]

Learn more here

Service Owner - not your average IT job

While jobs like telephone operator are a thing of the past, job descriptions like service owner are on the rise. Companies are undergoing transformation processes, and this is accompanied by changes in the job description. But what exactly does a service owner do? A look within our own ranks has shown that even in the Haufe Akademie This profession has already arrived. For two [...]

Learn more here

What is ITSM? Examples and best practices

Services are increasingly becoming the focus of attention and the market for IT-based services is growing rapidly. It is therefore not surprising that almost 90 percent of the DACH companies surveyed in a Deloitte survey now want to expand their service management strategies.¹ The focus is on improving IT service quality and thereby increasing operational efficiency. This can be achieved with good IT service management (ITSM). [...]

Learn more here

Service Owner: Salary, tasks and skills

Services have become increasingly important in companies, particularly as a result of digitalization. They are an elementary component of the value chain. Service owners are employed in companies to ensure the quality, success and profitability of the services offered. Find out everything you need to know about the job description here. What is a service owner? Definition A service [...]

Learn more here

Articles, interviews or whitepapers on the topic

From service management to the role of the service owner

Whether IT helpdesk, specialist applications, cloud services or web store: IT services have become ubiquitous thanks to digitalization. But with the multitude of tasks comes complexity. After all, the services need to be managed profitably - both internally and externally. This is why more and more companies are relying on centralized IT service management and the role of the service owner as an integral component. From service management [...]

Learn more here

Service Owner - not your average IT job

While jobs like telephone operator are a thing of the past, job descriptions like service owner are on the rise. Companies are undergoing transformation processes, and this is accompanied by changes in the job description. But what exactly does a service owner do? A look within our own ranks has shown that even in the Haufe Akademie This profession has already arrived. For two [...]

Learn more here

What is ITSM? Examples and best practices

Services are increasingly becoming the focus of attention and the market for IT-based services is growing rapidly. It is therefore not surprising that almost 90 percent of the DACH companies surveyed in a Deloitte survey now want to expand their service management strategies.¹ The focus is on improving IT service quality and thereby increasing operational efficiency. This can be achieved with good IT service management (ITSM). [...]

Learn more here

Service Owner: Salary, tasks and skills

Services have become increasingly important in companies, particularly as a result of digitalization. They are an elementary component of the value chain. Service owners are employed in companies to ensure the quality, success and profitability of the services offered. Find out everything you need to know about the job description here. What is a service owner? Definition A service [...]

Learn more here

Joint online training
Booking number
34884
€ 1.240,- plus VAT
20 hours practice ...
Online
4 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
20 hours over 4 weeks
In-person or Online

This training is available as part of course:

Master Class Service Owner

Future Jobs Classes

Get fit for your job of the future and become a Service Owner.

Start dates and details

  Select time period
0 events
09.07.2025
Live online
Booking number: 34884
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
20 hours over 4 weeks
Limited number of participants
Webinar
Kick-off, introduction and a first overview
Date
09.07.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Reconciling business value and budgets - Part I
Date
18.07.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Reconciling business value and budgets - Part II
Date
30.07.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
06.10.2025
Live online
Booking number: 34884
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
20 hours over 4 weeks
Limited number of participants
Webinar
Kick-off, introduction and a first overview
Date
06.10.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Reconciling business value and budgets - Part I
Date
22.10.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Reconciling business value and budgets - Part II
Date
30.10.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
03.12.2025
Live online
Booking number: 34884
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
20 hours over 4 weeks
Limited number of participants
Webinar
Kick-off, introduction and a first overview
Date
03.12.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Reconciling business value and budgets - Part I
Date
10.12.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Reconciling business value and budgets - Part II
Date
15.12.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
04.03.2026
Live online
Booking number: 34884
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
20 hours over 4 weeks
Limited number of participants
Webinar
Kick-off, introduction and a first overview
Date
04.03.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Reconciling business value and budgets - Part I
Date
11.03.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Reconciling business value and budgets - Part II
Date
18.03.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
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Booking number: 34884
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
20 hours over 4 weeks
Limited number of participants
Booking number: 34884
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
20 hours over 4 weeks
Limited number of participants
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