Blended learning

The service owner in customer and stakeholder management

Establish sustainable services for internal and external customers

This blended learning is held in German.
In the service organization, the service owner often finds themselves in a complex constellation of customers, stakeholders, business owners, development and IT operations. They have to manage and harmonize expectations and requirements. This course provides essential skills and knowledge for service owners to effectively manage stakeholders . Important topics include transparent processes, error management and service marketing. The course consists of didactically high-quality self-study modules and live webinars. It has been designed so that you can learn flexibly over a period of four weeks - ideal if you want to continue your education while working.

Did you know?

This course is part of the certified Master Class "Service Owner". If you book the entire Master Class, you save 33 percent compared to booking the individual modules.

Module 1: Webinar
120 min.
Kick-off, introduction and a first overview
Kick-off, introduction and a first overview

The first webinar starts with a detailed introduction of the learning environment, expectations and objectives for the course. You will get to know the trainers and your virtual class for the course and get an initial overview of the importance, possibilities and limitations of stakeholders.

Module 2: Self-study phase
180 min.
Introduction to customer and service relationships
Introduction to customer and service relationships

The primary goal for the service owner is to meet the expectations of customers and stakeholders - with the service itself, but also with the interpretation of the service owner's role. Knowing all requirements precisely is a central task for the service owner - in order to meet current needs and act with foresight. The following topics are covered:

  • Clarification of expectations of the service owner
  • Requirements of customers, stakeholders and IT operations
  • Positioning of the service owner in relationship management
  • Managing lines of conflict
  • Obligations of the service owner to cooperate
  • Responsibility factors in the service life cycle
Module 3: Self-study phase
180 min.
Set up and use service catalogs
Set up and use service catalogs

First, learn all about the components of a service and the service classes. Then you move on to the central instance, the service catalog, which regulates service provision and collaboration. Finally, you will take a detailed look at the ordering workflow for the service. You will learn:

  • Knowing the anatomy of a service and how to describe it systematically
  • Basics of service design
  • How to combine several services into service bundles
  • Tactical decisions in the creation of the service catalog
  • Always think together: the service and the ordering process
Module 4: Webinar
180 min.
Stakeholder management for service owners - Part I
Stakeholder management for service owners - Part I

In the second webinar, you will reflect with the trainers on the transfer tasks from the first two self-learning phases, work out the most important learnings and results together and discuss how to successfully transfer them into practice.

Module 5: Self-study phase
180 min.
Skills, abilities and service targeting
Skills, abilities and service targeting

The first part of this module is about the service owner, their responsibilities, their skills and the goals to be achieved. In the second part, you will learn all about service levels and service level agreements. The topics:

  • Business skills and operational skills of the service owner
  • Areas of responsibility and main topics
  • Powers and rights of service owners
  • Service goals and the right targeting
  • Service levels: description, measurement, evaluation
Module 6: Self-study phase
180 min.
Managing the service lifecycle
Managing the service lifecycle

In this module, you will learn about the service lifecycle and its stages - and find out how you can intervene in all phases. The topics in detail:

  • Implementation of the service lifecycle process
  • The service strategy: consulting, request, assignment
  • Create and validate the service design
  • Coordination between supply units
  • Service transition and service operation
  • Managing continuous improvement processes 
Module 7: Webinar
180 min.
Successful stakeholder management - Part II
Successful stakeholder management - Part II

In the final webinar of the course, you will reflect with the trainers on the transfer tasks from the last two self-study phases, work out the most important learnings and results together and discuss how to successfully transfer them into practice.

Contents

1. introduction to customer and service relationships

  • Clarification of expectations of the service owner
  • Requirements of customers, stakeholders and IT operations
  • Positioning of the service owner in relationship management
  • Managing lines of conflict
  • Obligations of the service owner to cooperate
  • Responsibility factors in the service life cycle

2. set up and use service catalogs

  • The anatomy of a service and how to describe it systematically
  • Basics of service design
  • How to combine several services into service bundles
  • Tactical decisions in the creation of the service catalog
  • Always think together: the service and the ordering process

3. business skills, operational skills and service targeting

  • Business skills and operational skills of the service owner
  • Areas of responsibility and main topics
  • Powers and rights of service owners
  • Service goals and the right targeting
  • Service levels: description, measurement, evaluation

4. manage the service lifecycle

  • Implementation of the service lifecycle process
  • Create and validate the service design
  • Coordination between supply units
  • Service transition and service operation
  • Managing continuous improvement processes 

This is how you learn in this course

This online course offers you a digital blended concept that has been developed for part-time learning. With a time budget of at least 3-4 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in the course:

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and clarify your questions.

Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate and an Open Badge that you can easily share in professional networks (e.g. LinkedIn). 

Your benefit

  • You will learn how to introduce, fill and establish the new role of Service Owner in your organization.
  • You will learn the most important definitions of terms and key methodological principles of service management.
  • You will find out which components, features and KPIs characterize successful services.
  • You will be provided with strategies and methods to help you stakeholders
  • You combine service responsibility, service competence and entrepreneurial thinking and thus offer yourself for a responsible role in your organization.
  • You will qualify for a new profession that will play a major role in the future and is already in high demand today.

Take an active part in our online community and work with your own questions - this is how you will benefit most from this online essential. This will allow you to apply the content both in self-study and in practical exercises.

Methods

Well-founded trainer, presentations, practical exercises, self-reflection, discussions, work aids, group work on real projects of the participants and exchange of experience in the learning community.

Recommended for

This course is aimed at people who are responsible for the development, implementation and continuous improvement of services in companies or organizations. This includes service managers and service designers, but also managers and specialists from other areas such as sales, marketing, customer service or product management.

Overall, the course provides an overview and introduction to the work of the service owner. It is equally suitable for newcomers and career changers as well as for people with previous knowledge who want to sharpen their tasks and role and make a greater impact with their work.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "The Service Owner in Customer and Stakeholder Management"

Attendees comments

The Master Class 'Service Owner' offers a perfect mix of self-study phases and interactive webinars. The live webinars offer plenty of scope for practical examples and questions. The course content is conveyed very clearly using numerous practical examples. I was able to integrate valuable knowledge from all four modules into my day-to-day work.

Sven Benninghaus
IT Specialist, ADAC IT Service GmbH

The mix of self-study phases and webinars, in which practical knowledge is imparted, is particularly helpful for prospective service owners.

Nico Besch
IT Service Management , Bayerische Versorgungskammer

Great format for prospective service owners. In-depth knowledge is imparted and practical exchange is practiced here.

Arthur Sammet
Service Catalogue Manager, SIGNAL IDUNA Group

Great, modern concept with a mix of webinars and self-study phases. I found the course ideal for gaining a comprehensive insight into the role and tasks of a service owner. In addition to the theory, there were lots of practical examples and room for questions and discussions.

Jessica Nacci
IT Service and IT Process Manager, HAUSBANK MÜNCHEN eG

"A very good training course overall, which deals with theoretical and practical case studies. Through many interactions with the participants, the knowledge is deepened and can be applied directly to your own company."

Benjamin Lange
experdoo GmbH
View into the product

Here you can get impressions of the training as well as information about the training topic.

Articles, interviews or whitepapers on the topic

From service management to the role of the service owner

Whether IT helpdesk, specialist applications, cloud services or web store: IT services have become ubiquitous thanks to digitalization. But with the multitude of tasks comes complexity. After all, the services need to be managed profitably - both internally and externally. This is why more and more companies are relying on centralized IT service management and the role of the service owner as an integral component. From service management [...]

Learn more here

Service Owner - not your average IT job

While jobs like telephone operator are a thing of the past, job descriptions like service owner are on the rise. Companies are undergoing transformation processes, and this is accompanied by changes in the job description. But what exactly does a service owner do? A look within our own ranks has shown that even in the Haufe Akademie This profession has already arrived. For two [...]

Learn more here

What is ITSM? Examples and best practices

Services are increasingly becoming the focus of attention and the market for IT-based services is growing rapidly. It is therefore not surprising that almost 90 percent of the DACH companies surveyed in a Deloitte survey now want to expand their service management strategies.¹ The focus is on improving IT service quality and thereby increasing operational efficiency. This can be achieved with good IT service management (ITSM). [...]

Learn more here

Service Owner: Salary, tasks and skills

Services have become increasingly important in companies, particularly as a result of digitalization. They are an elementary component of the value chain. Service owners are employed in companies to ensure the quality, success and profitability of the services offered. Find out everything you need to know about the job description here. What is a service owner? Definition A service [...]

Learn more here

Articles, interviews or whitepapers on the topic

From service management to the role of the service owner

Whether IT helpdesk, specialist applications, cloud services or web store: IT services have become ubiquitous thanks to digitalization. But with the multitude of tasks comes complexity. After all, the services need to be managed profitably - both internally and externally. This is why more and more companies are relying on centralized IT service management and the role of the service owner as an integral component. From service management [...]

Learn more here

Service Owner - not your average IT job

While jobs like telephone operator are a thing of the past, job descriptions like service owner are on the rise. Companies are undergoing transformation processes, and this is accompanied by changes in the job description. But what exactly does a service owner do? A look within our own ranks has shown that even in the Haufe Akademie This profession has already arrived. For two [...]

Learn more here

What is ITSM? Examples and best practices

Services are increasingly becoming the focus of attention and the market for IT-based services is growing rapidly. It is therefore not surprising that almost 90 percent of the DACH companies surveyed in a Deloitte survey now want to expand their service management strategies.¹ The focus is on improving IT service quality and thereby increasing operational efficiency. This can be achieved with good IT service management (ITSM). [...]

Learn more here

Service Owner: Salary, tasks and skills

Services have become increasingly important in companies, particularly as a result of digitalization. They are an elementary component of the value chain. Service owners are employed in companies to ensure the quality, success and profitability of the services offered. Find out everything you need to know about the job description here. What is a service owner? Definition A service [...]

Learn more here

Joint online training
Booking number
34883
€ 1.240,- plus VAT
20 hours practice ...
Online
4 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
20 hours over four weeks
In-person or Online

This training is available as part of course:

Professional Class Service Owner

Master Class Service Owner

Future Jobs Classes

Get fit for your job of the future and become a Service Owner.

Start dates and details

  Select time period
0 events
04.06.2025
Live online
Booking number: 34883
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
20 hours over four weeks
Limited number of participants
Webinar
Kick-off, introduction and a first overview
Date
04.06.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Stakeholder management for service owners - Part I
Date
18.06.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Successful stakeholder management - Part II
Date
27.06.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
08.09.2025
Live online
Booking number: 34883
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
20 hours over four weeks
Limited number of participants
Webinar
Kick-off, introduction and a first overview
Date
08.09.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Stakeholder management for service owners - Part I
Date
17.09.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Successful stakeholder management - Part II
Date
29.09.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
05.11.2025
Live online
Booking number: 34883
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
20 hours over four weeks
Limited number of participants
Webinar
Kick-off, introduction and a first overview
Date
05.11.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Stakeholder management for service owners - Part I
Date
12.11.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Successful stakeholder management - Part II
Date
19.11.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
04.02.2026
Live online
Booking number: 34883
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
20 hours over four weeks
Limited number of participants
Webinar
Kick-off, introduction and a first overview
Date
04.02.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Stakeholder management for service owners - Part I
Date
11.02.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Successful stakeholder management - Part II
Date
18.02.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
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Training is guaranteed to take place
Booking number: 34883
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
20 hours over four weeks
Limited number of participants
Booking number: 34883
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
20 hours over four weeks
Limited number of participants
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