Did you know?
This course is part of the certified Master Class "Service Owner". If you book the entire Master Class, you save 33 percent compared to booking the individual modules.
The first webinar starts with a detailed introduction of the learning environment, expectations and objectives for the course. You will get to know the trainers and your virtual class for the course and get an initial overview of the importance, possibilities and limitations of stakeholders.
The primary goal for the service owner is to meet the expectations of customers and stakeholders - with the service itself, but also with the interpretation of the service owner's role. Knowing all requirements precisely is a central task for the service owner - in order to meet current needs and act with foresight. The following topics are covered:
- Clarification of expectations of the service owner
- Requirements of customers, stakeholders and IT operations
- Positioning of the service owner in relationship management
- Managing lines of conflict
- Obligations of the service owner to cooperate
- Responsibility factors in the service life cycle
First, learn all about the components of a service and the service classes. Then you move on to the central instance, the service catalog, which regulates service provision and collaboration. Finally, you will take a detailed look at the ordering workflow for the service. You will learn:
- Knowing the anatomy of a service and how to describe it systematically
- Basics of service design
- How to combine several services into service bundles
- Tactical decisions in the creation of the service catalog
- Always think together: the service and the ordering process
In the second webinar, you will reflect with the trainers on the transfer tasks from the first two self-learning phases, work out the most important learnings and results together and discuss how to successfully transfer them into practice.
The first part of this module is about the service owner, their responsibilities, their skills and the goals to be achieved. In the second part, you will learn all about service levels and service level agreements. The topics:
- Business skills and operational skills of the service owner
- Areas of responsibility and main topics
- Powers and rights of service owners
- Service goals and the right targeting
- Service levels: description, measurement, evaluation
In this module, you will learn about the service lifecycle and its stages - and find out how you can intervene in all phases. The topics in detail:
- Implementation of the service lifecycle process
- The service strategy: consulting, request, assignment
- Create and validate the service design
- Coordination between supply units
- Service transition and service operation
- Managing continuous improvement processes
In the final webinar of the course, you will reflect with the trainers on the transfer tasks from the last two self-study phases, work out the most important learnings and results together and discuss how to successfully transfer them into practice.
Contents
1. introduction to customer and service relationships
- Clarification of expectations of the service owner
- Requirements of customers, stakeholders and IT operations
- Positioning of the service owner in relationship management
- Managing lines of conflict
- Obligations of the service owner to cooperate
- Responsibility factors in the service life cycle
2. set up and use service catalogs
- The anatomy of a service and how to describe it systematically
- Basics of service design
- How to combine several services into service bundles
- Tactical decisions in the creation of the service catalog
- Always think together: the service and the ordering process
3. business skills, operational skills and service targeting
- Business skills and operational skills of the service owner
- Areas of responsibility and main topics
- Powers and rights of service owners
- Service goals and the right targeting
- Service levels: description, measurement, evaluation
4. manage the service lifecycle
- Implementation of the service lifecycle process
- Create and validate the service design
- Coordination between supply units
- Service transition and service operation
- Managing continuous improvement processes
This is how you learn in this course
This online course offers you a digital blended concept that has been developed for part-time learning. With a time budget of at least 3-4 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in the course:
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.
Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and clarify your questions.
Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate and an Open Badge that you can easily share in professional networks (e.g. LinkedIn).
Your benefit
- You will learn how to introduce, fill and establish the new role of Service Owner in your organization.
- You will learn the most important definitions of terms and key methodological principles of service management.
- You will find out which components, features and KPIs characterize successful services.
- You will be provided with strategies and methods to help you stakeholders
- You combine service responsibility, service competence and entrepreneurial thinking and thus offer yourself for a responsible role in your organization.
- You will qualify for a new profession that will play a major role in the future and is already in high demand today.
Take an active part in our online community and work with your own questions - this is how you will benefit most from this online essential. This will allow you to apply the content both in self-study and in practical exercises.
Methods
Well-founded trainer, presentations, practical exercises, self-reflection, discussions, work aids, group work on real projects of the participants and exchange of experience in the learning community.
Recommended for
This course is aimed at people who are responsible for the development, implementation and continuous improvement of services in companies or organizations. This includes service managers and service designers, but also managers and specialists from other areas such as sales, marketing, customer service or product management.
Overall, the course provides an overview and introduction to the work of the service owner. It is equally suitable for newcomers and career changers as well as for people with previous knowledge who want to sharpen their tasks and role and make a greater impact with their work.
Further recommendations for "The Service Owner in Customer and Stakeholder Management"
Attendees comments
The Master Class 'Service Owner' offers a perfect mix of self-study phases and interactive webinars. The live webinars offer plenty of scope for practical examples and questions. The course content is conveyed very clearly using numerous practical examples. I was able to integrate valuable knowledge from all four modules into my day-to-day work.

The mix of self-study phases and webinars, in which practical knowledge is imparted, is particularly helpful for prospective service owners.

Great format for prospective service owners. In-depth knowledge is imparted and practical exchange is practiced here.

Great, modern concept with a mix of webinars and self-study phases. I found the course ideal for gaining a comprehensive insight into the role and tasks of a service owner. In addition to the theory, there were lots of practical examples and room for questions and discussions.

"A very good training course overall, which deals with theoretical and practical case studies. Through many interactions with the participants, the knowledge is deepened and can be applied directly to your own company."

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