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Sustainability Communication
Course
3

Booking no:

35031

Sustainability Communication

Learn how to communicate a sustainability strategy clearly and transparently to all relevant stakeholders and how to create a sustainable corporate culture.

4 weeks
approx. 20 hours
3 webinars & approx. 14 hours self-study phase
German
Professional and Master Class

Date preview

Start date
Last module
Availability
Location
13.6.2025
4.7.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
27.6.2025
15.7.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
29.8.2025
26.9.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
7.11.2025
21.11.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
4.12.2025
18.12.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
23.1.2026
6.2.2026
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
13.3.2026
27.3.2026
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online

Module overview

The following module overview shows dates for the course start on
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Module
1

Knowing and communicating stakeholders

In this kick-off webinar, you will get to know the other participants and your trainer . Learn who the relevant stakeholders are and how you can reach them. Find out what opportunities and risks arise from the interests of the stakeholders and how you can establish the topic of sustainability in corporate communications.

Webinar
2.5 hours

Friday, 13.06.2025
10:00 a.m. - 12:30 p.m.

61385738
Module
1

Knowing and communicating stakeholders

In this kick-off webinar, you will get to know the other participants and your trainer . Learn who the relevant stakeholders are and how you can reach them. Find out what opportunities and risks arise from the interests of the stakeholders and how you can establish the topic of sustainability in corporate communications.

Webinar
2.5 hours

Friday, 27.06.2025
1:00 pm - 4:00 pm

61402881
Module
1

Knowing and communicating stakeholders

In this kick-off webinar, you will get to know the other participants and your trainer . Learn who the relevant stakeholders are and how you can reach them. Find out what opportunities and risks arise from the interests of the stakeholders and how you can establish the topic of sustainability in corporate communications.

Webinar
2.5 hours

Friday, 29.08.2025
10:00 am - 1:00 pm

61402882
Module
1

Knowing and communicating stakeholders

In this kick-off webinar, you will get to know the other participants and your trainer . Learn who the relevant stakeholders are and how you can reach them. Find out what opportunities and risks arise from the interests of the stakeholders and how you can establish the topic of sustainability in corporate communications.

Webinar
2.5 hours

Friday, 07.11.2025
10:00 a.m. - 1:00 p.m.

61402883
Module
1

Knowing and communicating stakeholders

In this kick-off webinar, you will get to know the other participants and your trainer . Learn who the relevant stakeholders are and how you can reach them. Find out what opportunities and risks arise from the interests of the stakeholders and how you can establish the topic of sustainability in corporate communications.

Webinar
2.5 hours

Thursday, 04.12.2025
09:00 am - 12:00 pm

61422011
Module
1

Knowing and communicating stakeholders

In this kick-off webinar, you will get to know the other participants and your trainer . Learn who the relevant stakeholders are and how you can reach them. Find out what opportunities and risks arise from the interests of the stakeholders and how you can establish the topic of sustainability in corporate communications.

Webinar
2.5 hours

Friday, 23.01.2026
09:30 am - 12:30 pm

61424574
Module
1

Knowing and communicating stakeholders

In this kick-off webinar, you will get to know the other participants and your trainer . Learn who the relevant stakeholders are and how you can reach them. Find out what opportunities and risks arise from the interests of the stakeholders and how you can establish the topic of sustainability in corporate communications.

Webinar
2.5 hours

Friday, 13.03.2026
09:30 am - 12:30 pm

61424575
Module
2

Practical phase: Stakeholder analysis

In this self-learning phase, you will carry out a stakeholder analysis. You analyze the interests of your stakeholders and determine which messages you can send via which channels and the context in which your company is integrated.

  • Do good and talk about it: Sustainability in corporate communications.
  • How is corporate culture created?
  • Practical task: Stakeholder analysis.
Self-study phase
7 hours
61385738
Module
2

Practical phase: Stakeholder analysis

In this self-learning phase, you will carry out a stakeholder analysis. You analyze the interests of your stakeholders and determine which messages you can send via which channels and the context in which your company is integrated.

  • Do good and talk about it: Sustainability in corporate communications.
  • How is corporate culture created?
  • Practical task: Stakeholder analysis.
Self-study phase
7 hours
61402881
Module
2

Practical phase: Stakeholder analysis

In this self-learning phase, you will carry out a stakeholder analysis. You analyze the interests of your stakeholders and determine which messages you can send via which channels and the context in which your company is integrated.

  • Do good and talk about it: Sustainability in corporate communications.
  • How is corporate culture created?
  • Practical task: Stakeholder analysis.
Self-study phase
7 hours
61402882
Module
2

Practical phase: Stakeholder analysis

In this self-learning phase, you will carry out a stakeholder analysis. You analyze the interests of your stakeholders and determine which messages you can send via which channels and the context in which your company is integrated.

  • Do good and talk about it: Sustainability in corporate communications.
  • How is corporate culture created?
  • Practical task: Stakeholder analysis.
Self-study phase
7 hours
61402883
Module
2

Practical phase: Stakeholder analysis

In this self-learning phase, you will carry out a stakeholder analysis. You analyze the interests of your stakeholders and determine which messages you can send via which channels and the context in which your company is integrated.

  • Do good and talk about it: Sustainability in corporate communications.
  • How is corporate culture created?
  • Practical task: Stakeholder analysis.
Self-study phase
7 hours
61422011
Module
2

Practical phase: Stakeholder analysis

In this self-learning phase, you will carry out a stakeholder analysis. You analyze the interests of your stakeholders and determine which messages you can send via which channels and the context in which your company is integrated.

  • Do good and talk about it: Sustainability in corporate communications.
  • How is corporate culture created?
  • Practical task: Stakeholder analysis.
Self-study phase
7 hours
61424574
Module
2

Practical phase: Stakeholder analysis

In this self-learning phase, you will carry out a stakeholder analysis. You analyze the interests of your stakeholders and determine which messages you can send via which channels and the context in which your company is integrated.

  • Do good and talk about it: Sustainability in corporate communications.
  • How is corporate culture created?
  • Practical task: Stakeholder analysis.
Self-study phase
7 hours
61424575
Module
3

Values and impact for sustainability communication

In this webinar, you will learn about the importance of values and impact for sustainability communication and find out what makes good sustainability communication. You will explore the corporate value model and receive strategies and tools for successful sustainability marketing.

Webinar
2.5 hours

Friday, 27.06.2025
10:00 a.m. - 12:30 p.m.

61385738
Module
3

Values and impact for sustainability communication

In this webinar, you will learn about the importance of values and impact for sustainability communication and find out what makes good sustainability communication. You will explore the corporate value model and receive strategies and tools for successful sustainability marketing.

Webinar
2.5 hours

Friday, 04.07.2025
1:00 pm - 4:00 pm

61402881
Module
3

Values and impact for sustainability communication

In this webinar, you will learn about the importance of values and impact for sustainability communication and find out what makes good sustainability communication. You will explore the corporate value model and receive strategies and tools for successful sustainability marketing.

Webinar
2.5 hours

Friday, 12.09.2025
10:00 a.m. - 1:00 p.m.

61402882
Module
3

Values and impact for sustainability communication

In this webinar, you will learn about the importance of values and impact for sustainability communication and find out what makes good sustainability communication. You will explore the corporate value model and receive strategies and tools for successful sustainability marketing.

Webinar
2.5 hours

Friday, 14.11.2025
10:00 a.m. - 1:00 p.m.

61402883
Module
3

Values and impact for sustainability communication

In this webinar, you will learn about the importance of values and impact for sustainability communication and find out what makes good sustainability communication. You will explore the corporate value model and receive strategies and tools for successful sustainability marketing.

Webinar
2.5 hours

Thursday, 11.12.2025
09:00 am - 12:00 pm

61422011
Module
3

Values and impact for sustainability communication

In this webinar, you will learn about the importance of values and impact for sustainability communication and find out what makes good sustainability communication. You will explore the corporate value model and receive strategies and tools for successful sustainability marketing.

Webinar
2.5 hours

Friday, 30.01.2026
09:30 am - 12:30 pm

61424574
Module
3

Values and impact for sustainability communication

In this webinar, you will learn about the importance of values and impact for sustainability communication and find out what makes good sustainability communication. You will explore the corporate value model and receive strategies and tools for successful sustainability marketing.

Webinar
2.5 hours

Friday, 20.03.2026
09:30 am - 12:30 pm

61424575
Module
4

Green Marketing

In this self-study phase, you will gain a basic overview of the special features of sustainability marketing. You will examine key findings from market and consumer research and deal with issues such as value awareness, corporate culture and employer branding:

  • Strategies and tools of sustainability marketing and sustainability communication.
  • Establishment of a sustainable communication strategy.
  • A good reputation counts - employer branding and sustainability.
  • Basics of sustainability reporting.
Self-study phase
7 hours
61385738
Module
4

Green Marketing

In this self-study phase, you will gain a basic overview of the special features of sustainability marketing. You will examine key findings from market and consumer research and deal with issues such as value awareness, corporate culture and employer branding:

  • Strategies and tools of sustainability marketing and sustainability communication.
  • Establishment of a sustainable communication strategy.
  • A good reputation counts - employer branding and sustainability.
  • Basics of sustainability reporting.
Self-study phase
7 hours
61402881
Module
4

Green Marketing

In this self-study phase, you will gain a basic overview of the special features of sustainability marketing. You will examine key findings from market and consumer research and deal with issues such as value awareness, corporate culture and employer branding:

  • Strategies and tools of sustainability marketing and sustainability communication.
  • Establishment of a sustainable communication strategy.
  • A good reputation counts - employer branding and sustainability.
  • Basics of sustainability reporting.
Self-study phase
7 hours
61402882
Module
4

Green Marketing

In this self-study phase, you will gain a basic overview of the special features of sustainability marketing. You will examine key findings from market and consumer research and deal with issues such as value awareness, corporate culture and employer branding:

  • Strategies and tools of sustainability marketing and sustainability communication.
  • Establishment of a sustainable communication strategy.
  • A good reputation counts - employer branding and sustainability.
  • Basics of sustainability reporting.
Self-study phase
7 hours
61402883
Module
4

Green Marketing

In this self-study phase, you will gain a basic overview of the special features of sustainability marketing. You will examine key findings from market and consumer research and deal with issues such as value awareness, corporate culture and employer branding:

  • Strategies and tools of sustainability marketing and sustainability communication.
  • Establishment of a sustainable communication strategy.
  • A good reputation counts - employer branding and sustainability.
  • Basics of sustainability reporting.
Self-study phase
7 hours
61422011
Module
4

Green Marketing

In this self-study phase, you will gain a basic overview of the special features of sustainability marketing. You will examine key findings from market and consumer research and deal with issues such as value awareness, corporate culture and employer branding:

  • Strategies and tools of sustainability marketing and sustainability communication.
  • Establishment of a sustainable communication strategy.
  • A good reputation counts - employer branding and sustainability.
  • Basics of sustainability reporting.
Self-study phase
7 hours
61424574
Module
4

Green Marketing

In this self-study phase, you will gain a basic overview of the special features of sustainability marketing. You will examine key findings from market and consumer research and deal with issues such as value awareness, corporate culture and employer branding:

  • Strategies and tools of sustainability marketing and sustainability communication.
  • Establishment of a sustainable communication strategy.
  • A good reputation counts - employer branding and sustainability.
  • Basics of sustainability reporting.
Self-study phase
7 hours
61424575
Module
5

Employer branding & green marketing instead of greenwashing

In this webinar, you will delve deeper into the topic of employer branding in the context of sustainability. You will be sensitized to the fine line between greenwashing and green marketing.

Webinar
2.5 hours

Friday, 04.07.2025
10:00 a.m. - 12:30 p.m.

61385738
Module
5

Employer branding & green marketing instead of greenwashing

In this webinar, you will delve deeper into the topic of employer branding in the context of sustainability. You will be sensitized to the fine line between greenwashing and green marketing.

Webinar
2.5 hours

Tuesday, 15.07.2025
10:00 a.m. - 1:00 p.m.

61402881
Module
5

Employer branding & green marketing instead of greenwashing

In this webinar, you will delve deeper into the topic of employer branding in the context of sustainability. You will be sensitized to the fine line between greenwashing and green marketing.

Webinar
2.5 hours

Friday, 26.09.2025
10:00 a.m. - 1:00 p.m.

61402882
Module
5

Employer branding & green marketing instead of greenwashing

In this webinar, you will delve deeper into the topic of employer branding in the context of sustainability. You will be sensitized to the fine line between greenwashing and green marketing.

Webinar
2.5 hours

Friday, 21.11.2025
10:00 a.m. - 1:00 p.m.

61402883
Module
5

Employer branding & green marketing instead of greenwashing

In this webinar, you will delve deeper into the topic of employer branding in the context of sustainability. You will be sensitized to the fine line between greenwashing and green marketing.

Webinar
2.5 hours

Thursday, 18.12.2025
09:00 am - 12:00 pm

61422011
Module
5

Employer branding & green marketing instead of greenwashing

In this webinar, you will delve deeper into the topic of employer branding in the context of sustainability. You will be sensitized to the fine line between greenwashing and green marketing.

Webinar
2.5 hours

Friday, 06.02.2026
09:30 am - 12:30 pm

61424574
Module
5

Employer branding & green marketing instead of greenwashing

In this webinar, you will delve deeper into the topic of employer branding in the context of sustainability. You will be sensitized to the fine line between greenwashing and green marketing.

Webinar
2.5 hours

Friday, 27.03.2026
08:30 am - 11:30 am

61424575

Course overview

Contents

1. stakeholders

  • Who are my stakeholders and how do I reach them?
  • What interests do my stakeholders have, what opportunities and risks does this entail?
  • What does sustainability mean in corporate communications?

2. values and impact for sustainability communication

  • What significance do values and impact have for sustainability communication?
  • What strategy and tools can I use for good sustainability communication?

3. employer branding & green marketing instead of greenwashing

  • How important is employer branding for sustainability and vice versa?
  • How do I recognize the fine line between green marketing and greenwashing?

How do you learn in this training course?

This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material. 

Live webinars: In regular online seminars, you will meet your trainer in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainer and ask questions.

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).