Blended learning
This blended learning is held in German.
In this online training course, you will learn how to communicate your sustainability strategy to internal and external stakeholders transparently, comprehensibly and with the necessary sensitivity. You will learn how to avoid greenwashing and how to use your sustainability measures professionally for your marketing. Lay the foundations for long-term and successful sustainability communication!
You will learn in a mix of online seminars and interactive self-study phases. You will enjoy a high degree of flexibility and benefit from the exchange and knowledge of our experts.
Did you know?
This course is part of the Master Class "Sustainability Manager:in". If you book the entire Master Class, you save 30 percent compared to booking the individual modules.
Module 1: Webinar
2.5 hours
Knowing and communicating stakeholders
Knowing and communicating stakeholders
In this kick-off webinar, you will get to know the other participants and your trainer . Learn who the relevant stakeholders are and how you can reach them. Find out what opportunities and risks arise from the interests of the stakeholders and how you can establish the topic of sustainability in corporate communications.
Module 2: Self-study phase
7 hours
Practical phase: Stakeholder analysis
Practical phase: Stakeholder analysis
In this self-learning phase, you will carry out a stakeholder analysis. You analyze the interests of your stakeholders and determine which messages you can send via which channels and the context in which your company is integrated.
- Do good and talk about it: Sustainability in corporate communications.
- How is corporate culture created?
- Practical task: Stakeholder analysis.
Module 3: Webinar
2.5 hours
Values and impact for sustainability communication
Values and impact for sustainability communication
In this webinar, you will learn about the importance of values and impact for sustainability communication and find out what makes good sustainability communication. You will explore the corporate value model and receive strategies and tools for successful sustainability marketing.
Module 4: Self-study phase
7 hours
Green Marketing
Green Marketing
In this self-study phase, you will gain a basic overview of the special features of sustainability marketing. You will examine key findings from market and consumer research and deal with issues such as value awareness, corporate culture and employer branding:
- Strategies and tools of sustainability marketing and sustainability communication.
- Establishment of a sustainable communication strategy.
- A good reputation counts - employer branding and sustainability.
- Basics of sustainability reporting.
Module 5: Webinar
2.5 hours
Employer branding & green marketing instead of greenwashing
Employer branding & green marketing instead of greenwashing
In this webinar, you will delve deeper into the topic of employer branding in the context of sustainability. You will be sensitized to the fine line between greenwashing and green marketing.
Contents
1. stakeholders
- Who are my stakeholders and how do I reach them?
- What interests do my stakeholders have, what opportunities and risks does this entail?
- What does sustainability mean in corporate communications?
2. values and impact for sustainability communication
- What significance do values and impact have for sustainability communication?
- What strategy and tools can I use for good sustainability communication?
3. employer branding & green marketing instead of greenwashing
- How important is employer branding for sustainability and vice versa?
- How do I recognize the fine line between green marketing and greenwashing?
How do you learn in this training course?
This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material.
Live webinars: In regular online seminars, you will meet your trainer in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainer and ask questions.
Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
Your benefit
- You communicate your company's sustainability strategy in a transparent and understandable way.
- You avoid greenwashing professionally.
- You know your stakeholders.
- You create a sustainable corporate culture.
- You use sustainability reporting for successful corporate communication.
- You use the topic of sustainability profitably for employer branding.
Methods
A well-thought-out mix of content, methods and support is essential for successful learning, especially when learning online. Our course concept is precisely tailored to this self-learning situation. Well-founded trainer, best practice examples, practical exercises, discussion and exchange of experience in the learning community.
Recommended for
This training is aimed in particular at all Employees who communicate internally and externally on the topic of sustainability:
- Sustainability managers
- ESG representative
- Marketing managers
- trainers, PR managers, editors
- Social media managers
- career changers in the field of sustainability.
Attendees comments
"The lecturer conveyed the topic of sustainability and its compatibility with the requirements of a company exceptionally well. The focus here was clearly on a realistic and economically viable implementation of sustainability. Despite the tight schedule, lively discussions were allowed, which noticeably increased the quality of the module. I learned more in these modules than I have in a long time and I am absolutely delighted with this practical and inspiring approach."
Frederic Nitzgen
Packwell GmbH
"Everything just fits. Super trainer. The offer and the scope are to be recommended. The slides are so well prepared and offer me real added value for learning."
Alexander Schade
msg group
"I particularly liked the competent course management and the teamwork. The topics were very well prepared and there was also a deep dive in self-study."
Frank Hofmann
Physics Instruments (PI)
"I particularly liked the different trainers for the individual modules of the Future Jobs Class. This expands the practical examples. I also liked the fact that there were participants from different industries, which helps us to think outside the box."
Ina Kehl
Temporary marketing
Seminar evaluation for "Sustainability Communication"
4.2 from 5
with 14 ratings
training content:
3.8
Content comprehensibility:
4.5
Practical relevance:
4.2
Trainer expertise:
4.5
Participant orientation:
4.7
Method variety:
3.8
Learning and shaping a sustainable future
Sustainability measures require transparent and comprehensible communication and, in the long term, the introduction of a sustainable corporate culture. This will teach you future skills that, according to our partner, the Inner Development Goals (IDGs) initiative, effectively contribute to a sustainable future. The IDGs have scientifically and globally identified the future skills needed to achieve the United Nations' Sustainable Development Goals (SDGs). What exactly does that mean? Find out more.
Joint online training
Future Jobs Classes
Get ready for your job of the future and become a Sustainability Manager.
Start dates and details
13.06.2025
Live online
Booking number:
35031
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
4 weeks
Limited number of participants
Webinar
Knowing and communicating stakeholders
Date
13.06.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 12:30 pm
Webinar
Values and impact for sustainability communication
Date
27.06.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 12:30 pm
Webinar
Employer branding & green marketing instead of greenwashing
Date
04.07.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 12:30 pm
27.06.2025
Live online
Booking number:
35031
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
4 weeks
Limited number of participants
Webinar
Knowing and communicating stakeholders
Date
27.06.2025
Course
zoom
Schedule
Start 13:00, end approx. 16:00
Webinar
Values and impact for sustainability communication
Date
04.07.2025
Course
zoom
Schedule
Start 13:00, end approx. 16:00
Webinar
Employer branding & green marketing instead of greenwashing
Date
15.07.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 1:00 pm
29.08.2025
Live online
Booking number:
35031
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
4 weeks
Limited number of participants
Webinar
Knowing and communicating stakeholders
Date
29.08.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 1:00 pm
Webinar
Values and impact for sustainability communication
Date
12.09.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 1:00 pm
Webinar
Employer branding & green marketing instead of greenwashing
Date
26.09.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 1:00 pm
07.11.2025
Live online
Booking number:
35031
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
4 weeks
Limited number of participants
Webinar
Knowing and communicating stakeholders
Date
07.11.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 1:00 pm
Webinar
Values and impact for sustainability communication
Date
14.11.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 1:00 pm
Webinar
Employer branding & green marketing instead of greenwashing
Date
21.11.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 1:00 pm
04.12.2025
Live online
Booking number:
35031
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
4 weeks
Limited number of participants
Webinar
Knowing and communicating stakeholders
Date
04.12.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Values and impact for sustainability communication
Date
11.12.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Employer branding & green marketing instead of greenwashing
Date
18.12.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
23.01.2026
Live online
Booking number:
35031
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
4 weeks
Limited number of participants
Webinar
Knowing and communicating stakeholders
Date
23.01.2026
Course
zoom
Schedule
Start 09:30, end approx. 12:30
Webinar
Values and impact for sustainability communication
Date
30.01.2026
Course
zoom
Schedule
Start 09:30, end approx. 12:30
Webinar
Employer branding & green marketing instead of greenwashing
Date
06.02.2026
Course
zoom
Schedule
Start 09:30, end approx. 12:30
13.03.2026
Live online
Booking number:
35031
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
4 weeks
Limited number of participants
Webinar
Knowing and communicating stakeholders
Date
13.03.2026
Course
zoom
Schedule
Start 09:30, end approx. 12:30
Webinar
Values and impact for sustainability communication
Date
20.03.2026
Course
zoom
Schedule
Start 09:30, end approx. 12:30
Webinar
Employer branding & green marketing instead of greenwashing
Date
27.03.2026
Course
zoom
Schedule
Start 08:30 am, end approx. 11:30 am
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
35031
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
4 weeks
Limited number of participants
Booking number:
35031
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
4 weeks
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
