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Successful product leadership in the digital age
Course
4

Booking no:

40868

Successful product leadership in the digital age

Learn the essential skills in product leadership, including empowering product teams, developing a clear product vision and data-driven decision making.

4 weeks
approx. 20 hours
Online
German
Master Class

Date preview

Start date
Last module
Availability
Location
7.8.2025
4.9.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
8.10.2025
5.11.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
21.11.2025
11.12.2025
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online
20.3.2026
13.4.2026
Places free
Maximum planning security
Implementation already secured
Hook on!
Next booking secures the
implementation
Live-Online

Module overview

The following module overview shows dates for the course start on
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Module
1

Kick-off

  • Get to know
  • Intro Product Leadership
  • Next Steps
Webinar
120 min.

Thursday, 07.08.2025
09:00 am - 11:00 am

61425590
Module
1

Kick-off

  • Get to know
  • Intro Product Leadership
  • Next Steps
Webinar
120 min.

Wednesday, 08.10.2025
09:00 am - 11:00 am

61405846
Module
1

Kick-off

  • Get to know
  • Intro Product Leadership
  • Next Steps
Webinar
120 min.

Friday, 21.11.2025
09:00 am - 11:00 am

61425586
Module
1

Kick-off

  • Get to know
  • Intro Product Leadership
  • Next Steps
Webinar
120 min.

Friday, 20.03.2026
09:00 am - 11:00 am

61425587
Module
2

From vision to high performance

From vision to strategy 

  • Product vision & strategy
  • Product Roadmap & Prioritization
  • Stakeholder management at leadership level

Building and empowering high-performance teams

  • Building high-performance teams
  • Empowerment of product teams
Self-study phase
405 min.
61425590
Module
2

From vision to high performance

From vision to strategy 

  • Product vision & strategy
  • Product Roadmap & Prioritization
  • Stakeholder management at leadership level

Building and empowering high-performance teams

  • Building high-performance teams
  • Empowerment of product teams
Self-study phase
405 min.
61405846
Module
2

From vision to high performance

From vision to strategy 

  • Product vision & strategy
  • Product Roadmap & Prioritization
  • Stakeholder management at leadership level

Building and empowering high-performance teams

  • Building high-performance teams
  • Empowerment of product teams
Self-study phase
405 min.
61425586
Module
2

From vision to high performance

From vision to strategy 

  • Product vision & strategy
  • Product Roadmap & Prioritization
  • Stakeholder management at leadership level

Building and empowering high-performance teams

  • Building high-performance teams
  • Empowerment of product teams
Self-study phase
405 min.
61425587
Module
3

Integration & Transfer

The second webinar will focus on the following topics:

  • Review of the first self-learning phase: What questions remain unanswered? What has stuck?
  • Discussion of the reflection questions
  • Open Space Discussion
  • Outlook for the next self-study unit 
Webinar
180 min.

Thursday, 21.08.2025
09:00 am - 12:00 pm

61425590
Module
3

Integration & Transfer

The second webinar will focus on the following topics:

  • Review of the first self-learning phase: What questions remain unanswered? What has stuck?
  • Discussion of the reflection questions
  • Open Space Discussion
  • Outlook for the next self-study unit 
Webinar
180 min.

Wednesday, 22.10.2025
09:00 am - 12:00 pm

61405846
Module
3

Integration & Transfer

The second webinar will focus on the following topics:

  • Review of the first self-learning phase: What questions remain unanswered? What has stuck?
  • Discussion of the reflection questions
  • Open Space Discussion
  • Outlook for the next self-study unit 
Webinar
180 min.

Monday, 01.12.2025
09:00 am - 12:00 pm

61425586
Module
3

Integration & Transfer

The second webinar will focus on the following topics:

  • Review of the first self-learning phase: What questions remain unanswered? What has stuck?
  • Discussion of the reflection questions
  • Open Space Discussion
  • Outlook for the next self-study unit 
Webinar
180 min.

Wednesday, 01.04.2026
09:00 am - 12:00 pm

61425587
Module
4

Strategies and practices for effective leadership in product management

Effectively supportive leadership

  • Leadership styles in product management
  • Development of a mentoring program
  • Coaching techniques for managers
  • Challenges in the mentoring and coaching process

Change Management & Organizational Design

  • Iterative and circular approaches to change

  • The role of the manager in change 

  • Five archetypes of product organization 

  • Role of the manager in organizational design

The first 100 days of leadership in digital product management

  • Phase 1: Orientation & analysis
  • Phase 2: Setting the strategic course 
  • Phase 3: Sustainable change
Self-study phase
435 min.
61425590
Module
4

Strategies and practices for effective leadership in product management

Effectively supportive leadership

  • Leadership styles in product management
  • Development of a mentoring program
  • Coaching techniques for managers
  • Challenges in the mentoring and coaching process

Change Management & Organizational Design

  • Iterative and circular approaches to change

  • The role of the manager in change 

  • Five archetypes of product organization 

  • Role of the manager in organizational design

The first 100 days of leadership in digital product management

  • Phase 1: Orientation & analysis
  • Phase 2: Setting the strategic course 
  • Phase 3: Sustainable change
Self-study phase
435 min.
61405846
Module
4

Strategies and practices for effective leadership in product management

Effectively supportive leadership

  • Leadership styles in product management
  • Development of a mentoring program
  • Coaching techniques for managers
  • Challenges in the mentoring and coaching process

Change Management & Organizational Design

  • Iterative and circular approaches to change

  • The role of the manager in change 

  • Five archetypes of product organization 

  • Role of the manager in organizational design

The first 100 days of leadership in digital product management

  • Phase 1: Orientation & analysis
  • Phase 2: Setting the strategic course 
  • Phase 3: Sustainable change
Self-study phase
435 min.
61425586
Module
4

Strategies and practices for effective leadership in product management

Effectively supportive leadership

  • Leadership styles in product management
  • Development of a mentoring program
  • Coaching techniques for managers
  • Challenges in the mentoring and coaching process

Change Management & Organizational Design

  • Iterative and circular approaches to change

  • The role of the manager in change 

  • Five archetypes of product organization 

  • Role of the manager in organizational design

The first 100 days of leadership in digital product management

  • Phase 1: Orientation & analysis
  • Phase 2: Setting the strategic course 
  • Phase 3: Sustainable change
Self-study phase
435 min.
61425587
Module
5

Integration & Transfer

The third webinar will focus on the following topics:

  • Review of the second self-learning phase: What questions remain unanswered? What has stuck?
  • Discussion of the reflection questions
  • Open Space Discussion
  • Conclusion
Webinar
180 min.

Thursday, 04.09.2025
09:00 am - 12:00 pm

61425590
Module
5

Integration & Transfer

The third webinar will focus on the following topics:

  • Review of the second self-learning phase: What questions remain unanswered? What has stuck?
  • Discussion of the reflection questions
  • Open Space Discussion
  • Conclusion
Webinar
180 min.

Wednesday, 05.11.2025
09:00 am - 12:00 pm

61405846
Module
5

Integration & Transfer

The third webinar will focus on the following topics:

  • Review of the second self-learning phase: What questions remain unanswered? What has stuck?
  • Discussion of the reflection questions
  • Open Space Discussion
  • Conclusion
Webinar
180 min.

Thursday, 11.12.2025
09:00 am - 12:00 pm

61425586
Module
5

Integration & Transfer

The third webinar will focus on the following topics:

  • Review of the second self-learning phase: What questions remain unanswered? What has stuck?
  • Discussion of the reflection questions
  • Open Space Discussion
  • Conclusion
Webinar
180 min.

Monday, 13.04.2026
09:00 am - 12:00 pm

61425587

Course overview

Contents

From vision to strategy

  • The corporate vision as a starting point 
  • What is a product vision? 
  • Deriving the product vision from the corporate vision 
  • The development of a product strategy
  • The role of business objectives in the product strategy

Product roadmaps & prioritization

  • Development of effective product roadmaps
  • Techniques for prioritizing functions and initiatives
  • Impact Mapping
  • Two-way planning & prioritization

Stakeholder management at leadership level

  • Stakeholder mapping and prioritization 
  • Storytelling as a communication tool 
  • Negotiation techniques in stakeholder management 
  • Balance between stakeholder wishes and the product vision
  • Conflict management with stakeholders

Building and empowering high-performance teams

  • Recruitment and development of talent
  • Creating a supportive and motivating team environment
  • Psychological safety and promoting cooperation 
  • Different hats of the digital product manager
  • The importance of empowering product teams
  • Building a culture of trust and autonomy within the team
  • Promoting team responsibility and innovation

Effectively supportive leadership

  • Different leadership styles and their applications
  • Situational leadership
  • Development of self-awareness and emotional intelligence
  • Distinction between mentoring and coaching
  • Development of a mentoring program
  • Coaching techniques for managers
  • Challenges in the coaching/mentoring process

Change management and organizational design

  • Iterative and circular approaches to change
  • The role of the manager in change
  • Resistance to change
  • Collaborative and decentralized management models
  • Five archetypes of product organization
  • Role of the manager in organizational design

The first 100 days of leadership in digital product management

  • Phase 1: Orientation & analysis
  • Phase 2: Setting the strategic course 
  • Phase 3: Sustainable change

 

How do you learn in this training course?

This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 3-4 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.

Live webinars: In regular online seminars, you will meet the trainer in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainer and clarify your questions.

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).