Blended learning

Successful product leadership in the digital age

Strategies, skills and techniques for leading a digital product team

This blended learning is held in German.
This training covers the most important topics in product leadership. Participants will learn how to empower product teams, develop a clear product vision and strategy, effectively manage stakeholders and apply different leadership styles. The course offers techniques for continuous product discovery, building high-performance teams and creating effective product roadmaps. In addition, data-driven decision making and change management are covered, as well as mentoring and coaching for product leaders. Inspiration and input comes from experts such as Marty Cagan, Roman Pichler, Melissa Perri and Teresa Torres.

Did you know?

This course is part of the certified Master Class "Digital Product Manager:in". If you book the entire Master Class, you save 31 percent compared to booking the individual modules.

Module 1: Webinar
120 min.
Kick-off
Kick-off
  • Get to know
  • Intro Product Leadership
  • Next Steps
Module 2: Self-study phase
405 min.
From vision to high performance
From vision to high performance

From vision to strategy 

  • Product vision & strategy
  • Product Roadmap & Prioritization
  • Stakeholder management at leadership level

Building and empowering high-performance teams

  • Building high-performance teams
  • Empowerment of product teams
Module 3: Webinar
180 min.
Integration & Transfer
Integration & Transfer

The second webinar will focus on the following topics:

  • Review of the first self-learning phase: What questions remain unanswered? What has stuck?
  • Discussion of the reflection questions
  • Open Space Discussion
  • Outlook for the next self-study unit 
Module 4: Self-study phase
435 min.
Strategies and practices for effective leadership in product management
Strategies and practices for effective leadership in product management

Effectively supportive leadership

  • Leadership styles in product management
  • Development of a mentoring program
  • Coaching techniques for managers
  • Challenges in the mentoring and coaching process

Change Management & Organizational Design

  • Iterative and circular approaches to change

  • The role of the manager in change 

  • Five archetypes of product organization 

  • Role of the manager in organizational design

The first 100 days of leadership in digital product management

  • Phase 1: Orientation & analysis
  • Phase 2: Setting the strategic course 
  • Phase 3: Sustainable change
Module 5: Webinar
180 min.
Integration & Transfer
Integration & Transfer

The third webinar will focus on the following topics:

  • Review of the second self-learning phase: What questions remain unanswered? What has stuck?
  • Discussion of the reflection questions
  • Open Space Discussion
  • Conclusion

Contents

From vision to strategy

  • The corporate vision as a starting point 
  • What is a product vision? 
  • Deriving the product vision from the corporate vision 
  • The development of a product strategy
  • The role of business objectives in the product strategy

Product roadmaps & prioritization

  • Development of effective product roadmaps
  • Techniques for prioritizing functions and initiatives
  • Impact Mapping
  • Two-way planning & prioritization

Stakeholder management at leadership level

  • Stakeholder mapping and prioritization 
  • Storytelling as a communication tool 
  • Negotiation techniques in stakeholder management 
  • Balance between stakeholder wishes and the product vision
  • Conflict management with stakeholders

Building and empowering high-performance teams

  • Recruitment and development of talent
  • Creating a supportive and motivating team environment
  • Psychological safety and promoting cooperation 
  • Different hats of the digital product manager
  • The importance of empowering product teams
  • Building a culture of trust and autonomy within the team
  • Promoting team responsibility and innovation

Effectively supportive leadership

  • Different leadership styles and their applications
  • Situational leadership
  • Development of self-awareness and emotional intelligence
  • Distinction between mentoring and coaching
  • Development of a mentoring program
  • Coaching techniques for managers
  • Challenges in the coaching/mentoring process

Change management and organizational design

  • Iterative and circular approaches to change
  • The role of the manager in change
  • Resistance to change
  • Collaborative and decentralized management models
  • Five archetypes of product organization
  • Role of the manager in organizational design

The first 100 days of leadership in digital product management

  • Phase 1: Orientation & analysis
  • Phase 2: Setting the strategic course 
  • Phase 3: Sustainable change

 

How do you learn in this training course?

This course offers you a digital blended concept that has been developed for part-time learning. With a time budget of 3-4 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in this course:

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.

Live webinars: In regular online seminars, you will meet the trainer in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainer and clarify your questions.

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Future Jobs Club: Get exclusive access to a business network, micro-learningssparks), news and future work hacks.

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).

Your benefit

  • After the training , you will be able to transform innovative ideas into digital services and business models and market them successfully.
  • After the training , you will know important methods and tools of digital product management.
  • You are familiar with the Business Model Canvas, Business Model Navigator, Product Discovery, Product Delivery and PLM 4.0.
  • You know what is important in the product life cycle 4.0. 
  • You are able to conceptualize and implement product marketing and launch management of digital products and services. 
  • You will gain an overview of product management in an agile context.

Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This allows you to apply the content both in self-study and in practical exercises. This will optimize your customer experience - especially in turbulent times.

Methods

A well-thought-out mix of content, methods and support is essential for successful learning, especially when learning online. Our course concept is precisely tailored to this self-learning situation. Well-founded trainer, best practice examples, practical exercises, discussion and exchange of experience in the learning community.

Recommended for

Specialists and managers from product management, product development, business development, project management, marketing & sales, product specialists and product owners.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more
View into the product

Here you can get impressions of the training as well as information about the training topic.

Articles, interviews or whitepapers on the topic

Digital Product Manager: Salary, skills, tasks

As digitalization progresses in the professional and business world, digital products and business models are becoming increasingly important. The need for specialists who are responsible for the development, support and marketing of these offerings is constantly increasing. Digital product managers take on precisely these tasks. We show what skills are required for this and what salary and career opportunities digital product [...]

Learn more here

Articles, interviews or whitepapers on the topic

Digital Product Manager: Salary, skills, tasks

As digitalization progresses in the professional and business world, digital products and business models are becoming increasingly important. The need for specialists who are responsible for the development, support and marketing of these offerings is constantly increasing. Digital product managers take on precisely these tasks. We show what skills are required for this and what salary and career opportunities digital product [...]

Learn more here

Joint online training
Booking number
40868
€ 1.240,- plus VAT
4 weeks
Online
4 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
4 weeks
In-person or Online

This training is available as part of course:

Master Class Digital Product Manager:in

Future Jobs Classes

Get ready for your job of the future and become a Digital Product Manager.

Start dates and details

  Select time period
0 events
07.08.2025
Live online
Booking number: 40868
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
4 weeks
Limited number of participants
Webinar
Kick-off
Date
07.08.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Integration & Transfer
Date
21.08.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Integration & Transfer
Date
04.09.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
08.10.2025
Live online
Booking number: 40868
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
4 weeks
Limited number of participants
Webinar
Kick-off
Date
08.10.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Integration & Transfer
Date
22.10.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Integration & Transfer
Date
05.11.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
21.11.2025
Live online
Booking number: 40868
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
4 weeks
Limited number of participants
Webinar
Kick-off
Date
21.11.2025
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Integration & Transfer
Date
01.12.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Integration & Transfer
Date
11.12.2025
Course
zoom
Schedule
Start 09:00, end approx. 12:00
20.03.2026
Live online
Booking number: 40868
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Modules
4 weeks
Limited number of participants
Webinar
Kick-off
Date
20.03.2026
Course
zoom
Schedule
Start 09:00 am, end approx. 11:00 am
Webinar
Integration & Transfer
Date
01.04.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Webinar
Integration & Transfer
Date
13.04.2026
Course
zoom
Schedule
Start 09:00, end approx. 12:00
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Booking number: 40868
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
4 weeks
Limited number of participants
Booking number: 40868
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
4 weeks
Limited number of participants
Book later
You are welcome to make a non-binding advance reservation.
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You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
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on-site or live online for multiple employees
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