- Getting started with the course.
- Organizational matters.
- Clarify the course schedule and expectations.

- Getting started with the course.
- Organizational matters.
- Clarify the course schedule and expectations.

- Getting started with the course.
- Organizational matters.
- Clarify the course schedule and expectations.

- Getting started with the course.
- Organizational matters.
- Clarify the course schedule and expectations.

The importance of data for marketing and sales

• Challenges and opportunities in the age of data overload
• Practical example: CloudServe Pro
• Total Customer Lifetime Value (TCLV) and Attribution Analysis
• Old vs. new approaches: From imprecise "total ROI" to precise "marketing ROI" (MROI)

The analytical value creation process

• Strategic necessity of data analysis in companies
• Introduction to the ETLV process: Systematic data refinement
• Practical example: Sunshine Craft Tool Systems (SCTS)
• Transfer task Optimization potential

Data sources for marketing and sales analyses

• Data source vs. platform/medium
• Zero, first, second, and third-party data: definition and application
• Transfer task Data sources and media

The importance of data for marketing and sales

• Challenges and opportunities in the age of data overload
• Practical example: CloudServe Pro
• Total Customer Lifetime Value (TCLV) and Attribution Analysis
• Old vs. new approaches: From imprecise "total ROI" to precise "marketing ROI" (MROI)

The analytical value creation process

• Strategic necessity of data analysis in companies
• Introduction to the ETLV process: Systematic data refinement
• Practical example: Sunshine Craft Tool Systems (SCTS)
• Transfer task Optimization potential

Data sources for marketing and sales analyses

• Data source vs. platform/medium
• Zero, first, second, and third-party data: definition and application
• Transfer task Data sources and media

The importance of data for marketing and sales

• Challenges and opportunities in the age of data overload
• Practical example: CloudServe Pro
• Total Customer Lifetime Value (TCLV) and Attribution Analysis
• Old vs. new approaches: From imprecise "total ROI" to precise "marketing ROI" (MROI)

The analytical value creation process

• Strategic necessity of data analysis in companies
• Introduction to the ETLV process: Systematic data refinement
• Practical example: Sunshine Craft Tool Systems (SCTS)
• Transfer task Optimization potential

Data sources for marketing and sales analyses

• Data source vs. platform/medium
• Zero, first, second, and third-party data: definition and application
• Transfer task Data sources and media

The importance of data for marketing and sales

• Challenges and opportunities in the age of data overload
• Practical example: CloudServe Pro
• Total Customer Lifetime Value (TCLV) and Attribution Analysis
• Old vs. new approaches: From imprecise "total ROI" to precise "marketing ROI" (MROI)

The analytical value creation process

• Strategic necessity of data analysis in companies
• Introduction to the ETLV process: Systematic data refinement
• Practical example: Sunshine Craft Tool Systems (SCTS)
• Transfer task Optimization potential

Data sources for marketing and sales analyses

• Data source vs. platform/medium
• Zero, first, second, and third-party data: definition and application
• Transfer task Data sources and media

• Data sources and data collection in practice.
• Discussion of the practical exercises.
• Open questions and case studies.

• Data sources and data collection in practice.
• Discussion of the practical exercises.
• Open questions and case studies.

• Data sources and data collection in practice.
• Discussion of the practical exercises.
• Open questions and case studies.

• Data sources and data collection in practice.
• Discussion of the practical exercises.
• Open questions and case studies.

Data collection and tracking strategies

• The platform dilemma: How do you find the true value?
• The ACCRA model: Classification of platforms
• Data collection and tracking: The building instructions
• Website and app tracking: basics and implementation
• Stationary tracking: Utilizing data from offline channels
• Organic and Paid Tracking: Efficient analysis of organic and paid channels

The ETLV process 

• The art of data cleansing and data quality management
• Data warehouse, identity resolution, and the single customer view
• Three maturity levels for your analysis
• The tools for data-driven success
• Overview of the most important tools and their application in the ETLV process

Data collection and tracking strategies

• The platform dilemma: How do you find the true value?
• The ACCRA model: Classification of platforms
• Data collection and tracking: The building instructions
• Website and app tracking: basics and implementation
• Stationary tracking: Utilizing data from offline channels
• Organic and Paid Tracking: Efficient analysis of organic and paid channels

The ETLV process 

• The art of data cleansing and data quality management
• Data warehouse, identity resolution, and the single customer view
• Three maturity levels for your analysis
• The tools for data-driven success
• Overview of the most important tools and their application in the ETLV process

Data collection and tracking strategies

• The platform dilemma: How do you find the true value?
• The ACCRA model: Classification of platforms
• Data collection and tracking: The building instructions
• Website and app tracking: basics and implementation
• Stationary tracking: Utilizing data from offline channels
• Organic and Paid Tracking: Efficient analysis of organic and paid channels

The ETLV process 

• The art of data cleansing and data quality management
• Data warehouse, identity resolution, and the single customer view
• Three maturity levels for your analysis
• The tools for data-driven success
• Overview of the most important tools and their application in the ETLV process

Data collection and tracking strategies

• The platform dilemma: How do you find the true value?
• The ACCRA model: Classification of platforms
• Data collection and tracking: The building instructions
• Website and app tracking: basics and implementation
• Stationary tracking: Utilizing data from offline channels
• Organic and Paid Tracking: Efficient analysis of organic and paid channels

The ETLV process 

• The art of data cleansing and data quality management
• Data warehouse, identity resolution, and the single customer view
• Three maturity levels for your analysis
• The tools for data-driven success
• Overview of the most important tools and their application in the ETLV process

• Consolidate ETLV knowledge.
• Transfer to everyday working life.
• Discuss practical applications.

• Consolidate ETLV knowledge.
• Transfer to everyday working life.
• Discuss practical applications.

• Consolidate ETLV knowledge.
• Transfer to everyday working life.
• Discuss practical applications.

• Consolidate ETLV knowledge.
• Transfer to everyday working life.
• Discuss practical applications.