Marketing & Sales Analytics: Tracking strategies and data preparation

This online course offers you a digital blended concept that has been specially developed for part-time learning. With a time budget of at least 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in the course: 

Self-study phases:Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks. 

Live webinars:In regular online seminars, you will meet the trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises. 

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and clarify your questions. 

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate and an Open Badge that you can easily share in professional networks (e.g. LinkedIn).  

Future Jobs Club: Get exclusive access to a business network, micro-learnings (sparks), news and future work hacks. 

• You will learn which internal and external data sources along the customer journey offer the greatest added value for marketing & sales.
• You will learn how to use automated and manual data collection methods to obtain relevant information - including best practices for implementation and validation.
• You understand the steps of data extraction, cleansing, enrichment and integration as well as their preparation for analysis purposes.
• You will develop an understanding of data quality management (DQM) with methods for continuously ensuring the quality and up-to-dateness of your databases.
• You have an overview of important technologies such as tag management systems or customer data platforms (CDPs) that support the entire data process.
• You learn in a practice-oriented way through application exercises and can transfer what you have learned directly into your everyday work.
• You lay a solid data foundation to better understand customer behavior, precisely control campaigns and make well-founded decisions in Marketing & Sales.

Benjamin Desche