Analysis and visualization of marketing & sales data

This online course offers you a digital blended concept that has been specially developed for part-time learning. With a time budget of at least 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in the course: 

Self-study phases:Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks. 

Live webinars:In regular online seminars, you will meet the trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises. 

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and clarify your questions. 

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate and an Open Badge that you can easily share in professional networks (e.g. LinkedIn).  

Future Jobs Club: Get exclusive access to a business network, news and future work hacks. 

• You understand the field of application of descriptive statistics or marketing mix modeling and find the right method for your question.
• You will learn which format is best suited to your target group and how to structure information effectively.
• You will receive tutorials on tools such as Supermetrics, Google Sheets or Looker - including decision-making aids for your tech stack.
• You master target group-oriented storytelling and develop strategies for presenting your analysis results in a way that is convincing within your organization.
• You will discover success factors for a clear presentation of figures & insights as well as suitable forms of visualization depending on the message objective.
• You understand and communicate the insights that can be gained from different forms of presentation - especially in the context of marketing & sales.
• You will receive a guide to target-oriented data evaluation.
• You contribute to promising decisions in marketing and sales and strengthen the data maturity of your company.

Tim Ebner