Blended learning
New
This blended learning is held in German.
Efficient marketing and successful sales are based on sensible decisions about the respective approach. In order to make these decisions, you need insights into target groups, purchasing behavior, communication channels and much more. Marketing & Sales Analysts provide these insights, but must also communicate them to the decision makers in an understandable way. In this training course, you will therefore learn how to efficiently analyze your marketing and sales data, present it in a target group-oriented way and translate it into concrete recommendations for action. You will receive a comprehensive overview of various analysis methods as well as insights into tools such as Supermetrics, Google Sheets and Looker. You will also learn how to create dashboards and reports that are perfectly tailored to the needs of your target group. With practical tips on data visualization and storytelling, you will make complex analyses understandable and convincing - always with an eye on the maximum added value for your company.
Did you know?
This course is part of the certified Master Class "Marketing & Sales Analyst". If you book the entire Master Class, you save 28 percent compared to booking the individual modules.
Module 1: Webinar
120 minutes
Kick-off and thematic introduction
Kick-off and thematic introduction
- Entry into the course.
- Organizational matters.
- Clarify course schedule and expectations.
- Introduction to the course topic.
Module 2: Self-study phase
360 minutes
Gain insights from marketing & sales data
Gain insights from marketing & sales data
- Selection of methods.
- Format decision.
- Find the right tool.
- Develop a captivating story.
- Tips for catchy visualizations.
- Interpretation aids.
- Practical recommendations for action.
Module 3: Webinar
120 minutes
Interactive exchange
Interactive exchange
- Application of the self-study units.
- Discussion of the practical exercises.
- Open questions and case studies.
Module 4: Self-study phase
360 minutes
Utilize findings in your own dashboard
Utilize findings in your own dashboard
- Factors of good data utilization.
- Selection of topics.
- Timing and location are important factors.
- Build your own dashboard in your tool.
Module 5: Webinar
240 minutes
Practical project and graduation
Practical project and graduation
- Discussion of the dashboards created.
- Clarification of open questions.
- Practical applications and transfer to everyday working life.
Contents
- Selecting the right method for your marketing & sales analysis.
- Marketing & Sales Dashboard or Report - which format is right for your target group?
- Analysis tools - insight and tutorials for various tech stacks (Supermetrics, Google Sheets, Google Looker, etc.) and selection guide.
- The story fits the organization - target group-oriented presentation of the analysis results.
- Data visualization - success factors for an understandable presentation.
- Support in the interpretation of analyses in marketing and sales (which forms of presentation show what).
- Guide for your target-oriented data evaluation and visualization.
- Factors of a target-oriented utilization of marketing & sales analysis - topic selection, timing, communication channel.
This is how you learn in this course
This online course offers you a digital blended concept that has been specially developed for part-time learning. With a time budget of at least 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in the course:
Self-study phases:Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.
Live webinars:In regular online seminars, you will meet the trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and clarify your questions.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate and an Open Badge that you can easily share in professional networks (e.g. LinkedIn).
Future Jobs Club: Get exclusive access to a business network, news and future work hacks.
Your benefit
- You understand the field of application of descriptive statistics or marketing mix modeling and find the right method for your question.
- You will learn which format is best suited to your target group and how to structure information effectively.
- You will receive tutorials on tools such as Supermetrics, Google Sheets or Looker - including decision-making aids for your tech stack.
- You master target group-oriented storytelling and develop strategies for presenting your analysis results in a way that is convincing within your organization.
- You will discover success factors for a clear presentation of figures & insights as well as suitable forms of visualization depending on the message objective.
- You understand and communicate the insights that can be gained from different forms of presentation - especially in the context of marketing & sales.
- You will receive a guide to target-oriented data evaluation.
- You contribute to promising decisions in marketing and sales and strengthen the data maturity of your company.
Methods
Teaching content via digital components such as e-learning, interactive exercises, webinars, learning assessments and more. Exchange with learners and experts via a community. Location-independent and accessible at any time. Mobile learning when and where you want!
Recommended for
The course is suitable for all data-savvy people who want to make marketing and sales more efficient and successful in their role. This includes the job roles of Marketing Manager, Online Marketer, Growth Manager, Sales Manager, sales manager, Digital Marketer, Customer Experience Manager, E-Commerce Manager, product manager, Data Analyst, Data Scientist, Business Analyst, decision maker, Managing Director, and many more.
Joint online training
Master Class Marketing & Sales Analyst
Build knowledge of data analysis, visualization, strategy and AI-supported tools
Start dates and details
25.03.2026
Live online
Booking number:
42173
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
20 hours over 4 weeks
Webinar
Kick-off and thematic introduction
Date
25.03.2026
Course
zoom
Schedule
Start 09:30 am, end approx. 11:30 am
Webinar
Interactive exchange
Date
15.04.2026
Course
zoom
Schedule
Start 09:30 am, end approx. 11:30 am
Webinar
Practical project and graduation
Date
29.04.2026
Course
zoom
Schedule
Start 13:30, end approx. 17:30
10.06.2026
Live online
Booking number:
42173
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
20 hours over 4 weeks
Webinar
Kick-off and thematic introduction
Date
10.06.2026
Course
zoom
Schedule
Start 09:30 am, end approx. 11:30 am
Webinar
Interactive exchange
Date
24.06.2026
Course
zoom
Schedule
Start 09:30 am, end approx. 11:30 am
Webinar
Practical project and graduation
Date
08.07.2026
Course
zoom
Schedule
Start 13:30, end approx. 17:30
30.09.2026
Live online
Booking number:
42173
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Course
zoom
Modules
20 hours over 4 weeks
Webinar
Kick-off and thematic introduction
Date
30.09.2026
Course
zoom
Schedule
Start 09:30 am, end approx. 11:30 am
Webinar
Interactive exchange
Date
14.10.2026
Course
zoom
Schedule
Start 09:30 am, end approx. 11:30 am
Webinar
Practical project and graduation
Date
04.11.2026
Course
zoom
Schedule
Start 13:30, end approx. 17:30
Booking number:
42173
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
20 hours over 4 weeks
Booking number:
42173
€ 1.240,- plus VAT.
€ 1,475.60 incl. VAT.
Details
20 hours over 4 weeks
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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