Marketing & sales analytics: strategies and tools
Your success factors for efficiency and success in marketing and sales
Did you know?
This course is part of the certified Master Class "Marketing & Sales Analyst". If you book the entire Master Class, you save 28 percent compared to booking the individual modules.
- Entry into the course.
- Organizational matters.
- Clarify course schedule and expectations.
- Introduction to the course topic.
- Why data is economically crucial.
- The versatile application possibilities of data in marketing & sales.
- Common misunderstandings around the topic of "data".
- Why "data-driven" alone is not enough to be successful.
- Data literacy as a basis.
- Analysis of the company's maturity level for marketing & sales analytics.
- Building basic analytical fitness: the path to the measurement concept.
- Modeling the customer journey.
- Operationalization: Understanding KPIs, metrics and dimensions.
- Systematization: Creation of driver trees and analysis frameworks.
- The analytical value creation process.
Application of the self-study units.
Discussion of the practical exercises.
Open questions and case studies.
- The path to a successful "Marketing & Sales Analytics" strategy.
- Organization: structural positioning, strategic integration and institutional support of Marketing & Sales Analytics.
- Culture: Mindset change for data-driven decisions.
- Technology: Developing and connecting data sources and selecting suitable tools.
- Compliance & Policy: Ensuring legal standards and internal coordination.
- The human-centered marketing and sales data strategy
- Application of the strategic toolbox.
- Case studies for data-based transformation.
- Practical applications and transfer to everyday working life.
Contents
- Understanding data-based transformation in the company
- Why data is economically crucial.
- The versatile application possibilities of data in marketing & sales.
- Common misunderstandings around the topic of "data".
- Why "data-driven" alone is not enough to be successful.
- Data literacy as a basis.
- Data skills for marketing & sales
- Analysis of the company's maturity level for marketing & sales analytics.
- Building basic analytical fitness: the path to the measurement concept.
- Modeling the customer journey.
- Operationalization: Understanding KPIs, metrics and dimensions.
- Systematization: Creation of driver trees and analysis frameworks.
- The analytical value creation process.
- First steps towards a successful marketing & sales analytics strategy
- Organization: structural positioning, strategic integration and institutional support of Marketing & Sales Analytics.
- Culture: Mindset change for data-driven decisions.
- Technology: Developing and connecting data sources and selecting suitable tools.
- Compliance & Policy: ensuring legal standards and internal coordination.
- The human-centered marketing and sales data strategy
This is how you learn in this course
This online course offers you a digital blended concept that has been specially developed for part-time learning. With a time budget of at least 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in the course:
Self-study phases:Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.
Live webinars:In regular online seminars, you will meet the trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and clarify your questions.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate and an Open Badge that you can easily share in professional networks (e.g. LinkedIn).
Future Jobs Club: Get exclusive access to a business network, news and future work hacks.
Your benefit
- Understand customers better: Learn how to analyze data to specifically identify customer needs and behavior.
- Gain a holistic perspective: Understand the entire customer journey and design it seamlessly across all touchpoints.
- Drive transformation forward: Become the driver of data-driven change in your company's marketing & sales.
- Strengthen organizational skills: Learn how to optimally coordinate organization, culture, technology and compliance.
- Practical tools: Get tips and methods that you can use straight away in your working environment.
Methods
Teaching content via digital components such as e-learning, interactive exercises, webinars, learning assessments and more. Exchange with learners and experts via a community. Location-independent and accessible at any time. Mobile learning when and where you want!
Who is the course suitable for?
The course is suitable for all data-savvy people who want to make marketing and sales more efficient and successful in their role. This includes the job roles of Marketing Manager, Online Marketer, Growth Manager, Sales Manager, sales manager, Digital Marketer, Customer Experience Manager, E-Commerce Manager, product manager, Data Analyst, Data Scientist, Business Analyst, decision maker, Managing Director, and many more.
Further recommendations for "Marketing & Sales Analytics: Strategies and Tools"
Mastering the future
Unleash sales potential through the use of analytics and AI - with the Master Class "Marketing & Sales Analyst".
Start dates and details
About us - The Haufe Akademie
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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