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Marketing & sales analytics: strategies and tools

Your success factors for efficiency and success in marketing and sales

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This blended learning is held in German.

Get ready for the future of marketing and sales! Marketing and sales are changing: from isolated channels, campaigns and approaches to a seamless customer journey that is relevant and satisfying across all touchpoints. To successfully master this change, companies need experts who can use data and analysis to improve the performance of marketing and sales activities. In this course, you will learn how to introduce your business unit to data-driven transformation, how to successfully manage stakeholders and lay the foundation for successful marketing and sales analytics. From important arguments that will help you convince stakeholders, to basic knowledge on modelling and analyzing the customer journey, to establishing the right organization and corporate culture: you will gain the knowledge and tools to make data-based success not only possible, but sustainable. Get started now and become a driver of transformation in data-driven marketing & sales!

Did you know?

This course is part of the certified Master Class "Marketing & Sales Analyst". If you book the entire Master Class, you save 28 percent compared to booking the individual modules.

Module 1: Webinar

120 minutes

Kick-off and thematic introduction

Entry into the course.
Organizational matters.
Clarify course schedule and expectations.
Introduction to the course topic.

Module 2: Self-study phase

360 minutes

Data-based transformation and basic analytical fitness

Why data is economically crucial.
The versatile application possibilities of data in marketing & sales.
Common misunderstandings around the topic of "data".
Why "data-driven" alone is not enough to be successful.
Data literacy as a basis.
Analysis of the company's maturity level for marketing & sales analytics.
Building basic analytical fitness: the path to the measurement concept.
Modeling the customer journey.
Operationalization: Understanding KPIs, metrics and dimensions.
Systematization: Creation of driver trees and analysis frameworks.
The analytical value creation process.

Module 3: Webinar

180 minutes

Interactive exchange

Application of the self-study units.
Discussion of the practical exercises.
Open questions and case studies.

Module 4: Self-study phase

360 minutes

"Marketing & Sales" strategy and toolbox

The path to a successful "Marketing & Sales Analytics" strategy.
Organization: structural positioning, strategic integration and institutional support of Marketing & Sales Analytics.
Culture: Mindset change for data-driven decisions.
Technology: Developing and connecting data sources and selecting suitable tools.
Compliance & Policy: Ensuring legal standards and internal coordination.
The organizational toolbox for a direct start in practice.

Module 5: Webinar

180 minutes

Conclusion and practical transfer

Application of the strategic toolbox.
Case studies for data-based transformation.
Practical applications and transfer to everyday working life.

Understanding data-based transformation in the company
- Why data is economically crucial.
- The versatile application possibilities of data in marketing & sales.
- Common misunderstandings around the topic of "data".
- Why "data-driven" alone is not enough to be successful.
- Data literacy as a basis.
Data skills for marketing & sales
- Analysis of the company's maturity level for marketing & sales analytics.
- Building basic analytical fitness: the path to the measurement concept.
- Modeling the customer journey.
- Operationalization: Understanding KPIs, metrics and dimensions.
- Systematization: Creation of driver trees and analysis frameworks.
- The analytical value creation process.
First steps towards a successful marketing & sales analytics strategy
- Organization: structural positioning, strategic integration and institutional support of Marketing & Sales Analytics.
- Culture: Mindset change for data-driven decisions.
- Technology: Developing and connecting data sources and selecting suitable tools.
- Compliance & Policy: ensuring legal standards and internal coordination.
- The organizational toolbox for a direct start in practice.

This is how you learn in this course

This online course offers you a digital blended concept that has been specially developed for part-time learning. With a time budget of at least 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in the course:

Self-study phases:Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.

Live webinars:In regular online seminars, you will meet the trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and clarify your questions.

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate and an Open Badge that you can easily share in professional networks (e.g. LinkedIn). 

Future Jobs Club: Get exclusive access to a business network, news and future work hacks.

Your benefit

Understand customers better: Learn how to analyze data to specifically identify customer needs and behavior.
Gain a holistic perspective: Understand the entire customer journey and design it seamlessly across all touchpoints.
Drive transformation forward: Become the driver of data-driven change in your company's marketing & sales.
Strengthen organizational skills: Learn how to optimally coordinate organization, culture, technology and compliance.
Practical tools: Get tips and methods that you can use straight away in your working environment.

trainer

Benjamin Desche

Tim Ebner

Methods

Teaching content via digital components such as e-learning, interactive exercises, webinars, learning assessments and more. Exchange with learners and experts via a community. Location-independent and accessible at any time. Mobile learning when and where you want!

Who is the course suitable for?

The course is suitable for all data-savvy people who want to make marketing and sales more efficient and successful in their role. This includes the job roles of Marketing Manager, Online Marketer, Growth Manager, Sales Manager, sales manager, Digital Marketer, Customer Experience Manager, E-Commerce Manager, product manager, Data Analyst, Data Scientist, Business Analyst, decision maker, Managing Director, and many more.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Further recommendations for "Marketing & Sales Analytics: Strategies and Tools"

Marketing & sales analytics: strategies and tools

Marketing & Sales Analytics: Tracking strategies and data preparation

Analysis and visualization of marketing & sales data

Continuing education Certified Digital marketing Manager

certified marketing Manager:in

certified KI-Expert:in Vertrieb / KI-Expert Sales

Joint online training

Booking number
42169

€ 1.240,- plus VAT

Details

20 hours practice ...

Online

3 Events

German

Events

Train several employees internally

Pricing upon request

Customized training courses according to your needs
Directly at your premises or online
Cost advantage from 5 participants
We contact you within 24 hours (Mon-Fri)

20 hours over 4 weeks

In-person or Online

Request

This training is available as part of course:

Professional Class Marketing & Sales Analyst

Junior Class Marketing & Sales Analyst

Master Class Marketing & Sales Analyst

Build knowledge of data analysis, visualization, strategy and AI-supported tools

To the Master Class

Start dates and details

14.01.2026

Live online

Details

Booking number: 42169

€ 1.240,- plus VAT.

€ 1,475.60 incl. VAT.

Course

zoom

Technical notes

We use various software to conduct our online events.

To the system check

Modules

20 hours over 4 weeks

Webinar

Kick-off and thematic introduction

Date

14.01.2026

Course

zoom

Schedule

Start 09:30 am, end approx. 11:30 am

Webinar

Interactive exchange

Date

28.01.2026

Course

zoom

Schedule

Start 09:30, end approx. 12:30

Webinar

Conclusion and practical transfer

Date

11.02.2026

Course

zoom

Schedule

Start 09:30, end approx. 12:30

22.04.2026

Live online

Details

Booking number: 42169

€ 1.240,- plus VAT.

€ 1,475.60 incl. VAT.

Course

zoom

Technical notes

We use various software to conduct our online events.

To the system check

Modules

20 hours over 4 weeks

Webinar

Kick-off and thematic introduction

Date

22.04.2026

Course

zoom

Schedule

Start 09:30 am, end approx. 11:30 am

Webinar

Interactive exchange

Date

06.05.2026

Course

zoom

Schedule

Start 09:30, end approx. 12:30

Webinar

Conclusion and practical transfer

Date

20.05.2026

Course

zoom

Schedule

Start 09:30, end approx. 12:30

09.07.2026

Live online

Details

Booking number: 42169

€ 1.240,- plus VAT.

€ 1,475.60 incl. VAT.

Course

zoom

Technical notes

We use various software to conduct our online events.

To the system check

Modules

20 hours over 4 weeks

Webinar

Kick-off and thematic introduction

Date

09.07.2026

Course

zoom

Schedule

Start 13:00, end approx. 15:00

Webinar

Interactive exchange

Date

20.07.2026

Course

zoom

Schedule

Start 13:00, end approx. 16:00

Webinar

Conclusion and practical transfer

Date

30.07.2026

Course

zoom

Schedule

Start 13:00, end approx. 16:00

Sufficient places are still free.

Don't wait too long to book.

Fully booked.

Booking number: 42169

€ 1.240,- plus VAT.

€ 1,475.60 incl. VAT.

Details

20 hours over 4 weeks

Booking number: 42169

€ 1.240,- plus VAT.

€ 1,475.60 incl. VAT.

Details

20 hours over 4 weeks

Book later

You are welcome to make a non-binding advance reservation.

Book in advance

No suitable date?

You are welcome to be notified by e-mail as soon as new dates are released.

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